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About Carter's, Inc. (CRI)
Carter’s, Inc. (NYSE: CRI) is a leading American company specializing in the design, marketing, and distribution of baby and children’s apparel. Founded in 1865, Carter’s has built a legacy of trust, quality, and value, making it one of the most recognized names in the children’s clothing industry. The company operates under two iconic brands: Carter’s and OshKosh B’gosh, both synonymous with durable, stylish, and affordable children’s wear. These brands have become staples for families across generations, offering a wide range of products designed to meet the needs of infants, toddlers, and young children.
Business Model and Revenue Streams
Carter’s employs a multi-channel business model to reach its customers, enabling it to maintain a strong presence both online and offline. The company’s operations are divided into three primary segments:
- U.S. Retail: Carter’s operates hundreds of retail stores across the United States, offering a curated shopping experience for families. The retail segment also includes the company’s robust eCommerce platform, which provides customers with the convenience of shopping from home while accessing exclusive online promotions and products.
- U.S. Wholesale: A significant portion of Carter’s revenue is derived from its wholesale operations, where the company supplies its products to major retailers and department stores. This segment allows Carter’s to extend its reach to a broader audience through established retail partnerships.
- International: Carter’s has expanded its footprint beyond the U.S. through international wholesale partnerships, eCommerce, and retail stores in Canada and other regions. This segment underscores the company’s commitment to serving a global customer base.
The company’s multi-channel strategy is further enhanced by its omnichannel capabilities, which integrate online and offline shopping experiences. For example, customers can order products online and pick them up in-store, or return items purchased online at a physical location, offering unparalleled convenience.
Operations and Supply Chain
Carter’s sources its products primarily through contract manufacturers in Asia, ensuring cost efficiency while maintaining high-quality standards. The company operates multiple distribution centers in the United States, Canada, and Asia, which play a critical role in fulfilling customer orders and managing inventory. This extensive supply chain network enables Carter’s to deliver products efficiently to both domestic and international markets.
Competitive Landscape
In the highly competitive children’s apparel market, Carter’s differentiates itself through its enduring brand reputation, extensive product offerings, and multi-channel distribution strategy. Key competitors include other children’s clothing brands and general apparel retailers that offer children’s lines. Carter’s focus on quality, innovation, and affordability gives it a competitive edge, while its long-standing heritage fosters customer loyalty.
Market Significance
As the largest branded marketer of baby and children’s clothing in the United States, Carter’s holds a unique position in its industry. Its ability to consistently deliver value to customers while adapting to changing market dynamics underscores its significance in the retail and apparel sectors. The company’s commitment to quality and innovation ensures its continued relevance in the lives of families worldwide.
Conclusion
Carter’s, Inc. exemplifies a well-rounded business model that leverages its iconic brands, multi-channel distribution, and global reach to maintain its leadership in the children’s apparel market. With a legacy spanning over 150 years, the company continues to be a trusted name for families seeking reliable, stylish, and affordable clothing for their children.
Carter’s, the largest branded marketer of children’s apparel in North America, will announce its first quarter fiscal 2023 results on April 28, 2023, prior to the market opening. A conference call to discuss these results and the company’s business outlook is scheduled for 8:30 a.m. Eastern Daylight Time on the same day. Investors can listen to the call via a live webcast on the company’s investor relations site. Carter’s manages well-known brands such as Carter’s and OshKosh B’gosh, and has a significant retail presence in the U.S., Canada, and Mexico, with almost 1,000 stores, along with a strong online sales platform. For further details, please visit their investor relations page.
Carter’s, Inc. (NYSE: CRI), the leading baby apparel brand in North America, has launched the Airplane Apology Agreement, designed to ease travel stress for parents flying with children. This initiative allows parents to distribute cash packages to nearby passengers, helping to mitigate potential judgmental reactions during flights. The program runs from April 11 to April 17, with five families selected to receive a bundle that includes the agreement and cash cards worth $100 each, along with a bonus bodysuit for their baby.
Executive VP of Global Marketing, Jeff Jenkins, emphasized the importance of reducing travel-related anxiety for parents, aiming to improve the flying experience for families. This creative initiative reflects Carter's commitment to customer support and brand goodwill.
Little Planet by Carter’s has launched its first-ever Little Planet Mama Collection, expanding into womenswear designed for all stages of motherhood. This collection focuses on comfort and functionality, featuring versatile pieces like dresses and jumpsuits that accommodate pregnancy and nursing. The items are crafted from soft fabrics in timeless designs and are priced between
Carter’s, Inc. (NYSE:CRI), a leading marketer of apparel for babies and young children, will participate in a fireside chat at the BofA Securities 2023 Consumer and Retail Conference on March 15, 2023, at 10:30 AM EDT in Miami. The event will be streamed live on the Company's Investor Relations website, allowing stakeholders to access real-time insights.
Carter’s is known for its brands, including Carter’s and OshKosh B’gosh, sold through various retail channels and nearly 1,000 stores across the U.S., Canada, and Mexico. This event highlights the Company’s continued engagement with investors and market presence.
Carter's, Inc. (NYSE:CRI) reported its fourth quarter fiscal 2022 financial results, with net sales of $912 million and diluted EPS of $2.11, reflecting a non-cash charge of $0.18 for impairment of the Skip Hop tradename. Adjusted diluted EPS stood at $2.29. For fiscal 2022, net sales totaled $3.2 billion, with diluted EPS at $6.34 and adjusted diluted EPS of $6.90. The company returned $418 million to shareholders through buybacks and dividends. Looking ahead, for fiscal year 2023, Carter's anticipates net sales of $3.0 billion and adjusted diluted EPS of $6.15. The board declared a quarterly dividend of $0.75 per share.
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