BC Craft Supply Co Debuts Grizzlers Brand in Alberta Through Revolutionary $1 “Buck a Joint” S^MPLE by AHLOT™ Program.
BC Craft Supply Co Ltd (CSE: CRFT) has launched its Grizzlers™ brand of pre-rolled cannabis in Alberta, in collaboration with Think AHLOT Corporation. This initiative is part of the S^MPLE by AHLOT program, which offers $1 sample joints to encourage customer engagement and increase sales. CRFT CEO, Matthew Watters, emphasized that this program supports the brand's growth strategy in North America. Grizzlers™ is now available in Alberta and Ontario, showcasing premium craft cannabis at accessible prices.
- Launch of Grizzlers™ in Alberta alongside Think AHLOT Corporation.
- Grizzlers™ is marketed through the innovative $1 S^MPLE program, enhancing customer engagement.
- Potential to drive sales and brand loyalty by transitioning customers from legacy to legal markets.
- Expansion of Grizzlers™ brand aligns with overall North American growth strategy.
- None.
VANCOUVER, British Columbia, July 27, 2021 (GLOBE NEWSWIRE) -- BC Craft Supply Co Ltd, (CSE: CRFT) (“CRFT” or the “Company”), a diversified wellness company advancing cannabinoid and psychedelic innovation and psychotherapy, is announcing their Alberta launch of Grizzlers™, a legacy brand of pre-rolled craft cannabis, in association with Think AHLOT Corporation (“AHLOT”) and their
The S^MPLE by AHLOT program brings traditional CPG sampling to the cannabis industry, in a compliant manner. The program drives trial, awareness and sales, through a limited-quantity, sample-sized offering at a sample-friendly price-point. Customers that experience samples, convert into loyalists of full-sized products from Licensed Producers and brands.
“Canada’s Cannabis retailers have endured reduced operations, strict marketing regulations and increased competition and we want to show our support by bringing new and existing customers back in-store, with compliant and captivating cannabis sampling,” explains AHLOT CEO, Greg Pantelic. “Sampling - a proven tactic in any other industry - is a great way to encourage customers to engage with their local shop, and Grizzlers - the #1 pre-roll brand, pre-legalization - is perfect to kick off the S^MPLE by AHLOT program, by helping customers cross-over from the legacy to the legal market.”
CRFT CEO, Matthew Watters, commented, “Programs like the S^MPLE by AHLOT program will continue to build momentum of the Grizzlers brand in Canada; a critical component of our overall North American distribution strategy. Our continued success in Canada will fuel our growth in the United States as we look to expand in both scale and scope.”
Grizzlers™ is a flagship legacy brand of pre-rolled craft cannabis; offering access to premium grown, hang dried, hand trimmed, and hand packed cannabis at accessible prices; the brand is currently available for sale in Alberta and Ontario.
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About BC Craft Supply Co LTD ($CRFT).
BC Craft Supply Co Ltd is a diversified wellness company advancing cannabinoid and psychedelic innovation and psychotherapy. The Company offers a reimagined vision for craft markets through collaboration, expertise, and adaptation. Its operations include:
- CRFT, a curator and aggregator of craft cannabis, providing advocacy and access for premium small-batch growers to Canada’s cannabis market;
- Medcann Health Products, a cultivation and processing facility in Chemainus, BC;
- Feelwell Brands, a successful cannabinoid brand house licensed in the state of California; and
- AVA Pathways, a pre-clinical biotech company focused on neuroplasticity and mental health applications using psilocybin and compounds derived from mushrooms.
BC Craft works with local artists cross-sector and remains fervently committed to keeping the art, technique, and purity of their pursuit.
Follow @GrizzlersCan and @BC_Craft on Twitter for latest updates.
About Think AHLOT Corporation
AHLOT is an award-winning cannabis marketing company that helps consumers easily discover new cannabis brands and products. Best known for its unique marketing channels, including the AHLOT Cannabis Collections multipacks, AHLOT collaborates with cannabis brands to increase awareness and sales through innovative go-to-market strategies, integrated marketing campaigns, and unique, sample-friendly product formats. All AHLOT cannabis products have been evaluated by AHLOT’s community members comprising of Canadian consumers, budtenders and AHLOT’s Cannabis Curation Committee.
Follow @AHLOTofficial for more details and participating stores. For AHLOT media information:
soniaprashar@sppublicrelations.com
debquinn@sppublicrelations.com
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CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION:
This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements include, but are not limited to, the anticipated timing of the official launch of the Company’s new product lines.
Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, Ascent assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
For further information:
Matthew Watters, CEO, and Director
Phone: (604) 687-2038.
Email: info@bccraftsupplyco.com
BC Craft Supply Co. LTD.
SUITE 810 – 749 West Pender Street
Vancouver, British Columbia
V6C 1H2
FAQ
What is the significance of the Grizzlers™ launch for CRFTF?
How does the S^MPLE program work for Grizzlers™?
In which provinces is Grizzlers™ currently available?
How does the launch of Grizzlers™ impact CRFTF's growth strategy?
