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BC Craft Supply Co. Ltd. (CSE: CRFT) has appointed Anthony Laud as the new Chief Financial Officer, replacing interim CFO Matt Watters. With over 15 years in financial leadership, Mr. Laud has experience in the cannabis industry, having led fundraising, mergers, and acquisitions. His focus will include enhancing fundraising initiatives and elevating the company's profile in the craft cannabis and psilocybin sectors. This leadership change aims to strengthen the company's operations amid the evolving wellness market.
BC Craft Supply Co Ltd (CSE: CRFT) appointed Susan Chapelle, EMBA, to its board of directors, effective immediately. Chapelle, currently COO at PurMinds BioPharma, has an extensive background in business development and local economic initiatives. Her appointment occurs alongside the departure of Regan McGrath from the board, who will remain as CFO temporarily. The company is focused on advancing cannabinoid and psychedelic innovation, with various operations focused on craft cannabis, health products, and biotech.
BC Craft Supply Co Ltd (CSE: CRFT) has launched its Grizzlers™ brand of pre-rolled cannabis in Alberta, in collaboration with Think AHLOT Corporation. This initiative is part of the S^MPLE by AHLOT program, which offers $1 sample joints to encourage customer engagement and increase sales. CRFT CEO, Matthew Watters, emphasized that this program supports the brand's growth strategy in North America. Grizzlers™ is now available in Alberta and Ontario, showcasing premium craft cannabis at accessible prices.
BC Craft Supply Co Ltd. (CSE: CRFT) announced a provisional patent application for a custom cannabis micro-dosing tablet dispenser, aimed at enhancing user experience with precise dosing. This innovative device, set to launch in the U.S. through its subsidiary FeelWell Brands, distinguishes CLIX in the cannabis market, integrating technology in dosing for both recreational and pharmaceutical uses. Partnerships with Sinc&Berger and The Hershey Group will aid in distribution, expected to begin in California in Fall 2021 and nationwide by late 2021.
Feelwell Brands Inc., a subsidiary of BC Craft Supply Co Ltd (CSE: CRFT), announced the launch of 'General Principle', an athletic wellness brand co-founded by NBA legend Gary Payton. The brand offers performance-inspired cannabis products made with natural ingredients, designed for athletic recovery and pain management. General Principle targets THC markets in California and D2C CBD markets set to launch in December 2021. Matthew Watters, CEO of CRFT, emphasized the partnership's potential in expanding cannabinoid innovation in the U.S. sports sector.
BC Craft Supply Co Ltd (CSE: CRFT) announced a partnership between its cannabis brand CLIX™ and OMURA™ for a new line of herbal blended flower sticks. This collaboration utilizes OMURA's Heat-Not-Burn technology, which combines the benefits of whole flower with vaping convenience. The product line had a soft launch within the CLIX influencer network in June 2021, with an official distribution set for July in California dispensaries. CEO Matthew Watters highlighted this partnership as a way to enhance market penetration and meet unique consumer needs in the cannabis space.
BC Craft Supply Co Ltd. (CSE: CRFT) announced operational changes to enhance its brand in the cannabis and CBD markets across North America. The company plans to raise up to $10MM to support its expansion strategy. Key initiatives include a $1MM investment in Somo Industries to develop a national D2C CBD brand, and a $2MM investment in its Grizzlers brand to boost distribution in Canada. Additionally, CRFT is advancing its focus on psychedelics through its subsidiary AVA Pathways, with an emphasis on mental health treatments.
BC Craft Supply Co. Ltd. (CRFT) announced the launch of its cannabis brand, Grizzlers™, in Ontario and Alberta. This legacy brand offers premium pre-rolled cannabis at accessible prices, with initial orders exceeding 6,000 multi-packs in Ontario and 27,200 packs in Alberta. Grizzlers™ combines quality craft with competitive pricing, fulfilling strong market demand. The brand's partnership with AHLOT for marketing and SAFARI FLOWER for cultivation aims to enhance nationwide distribution. Grizzlers™ is set to be available for order starting June 15, 2021.
BC Craft Supply Co. (CSE: CRFT, OTC: CRFTF) has appointed Dr. Brigitte Simons to its board of directors effective immediately. Dr. Simons, who holds a Ph.D. in Chemical Biology and an Executive MBA, is currently the COO at Safari Flower Co., leading quality assurance in cannabis cultivation. Her experience with quality compliance and craft cultivation is expected to strengthen BC Craft’s market position. The appointment follows the immediate departure of Thomas English from the board, who BC Craft thanks for his contributions.
BC Craft Supply Co Ltd. (CRFTF) announced a marketing services agreement with Think AHLOT Corporation and a distribution agreement with Safari Flower Co. for its Grizzlers™ brand. The Marketing Agreement, effective May 10, 2021, involves a 10% royalty on net revenue for one year. The Distribution Agreement has a two-year term to deliver 1,200 kg of cannabis. Grizzlers™ pre-rolls will be available in Alberta and Ontario starting in June 2021, following acceptance by AGLC and OCS.
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