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Creative Realities, Inc. (NASDAQ: CREX) is a creative technology company that specializes in designing, developing, and deploying marketing technology experiences. With a focus on digital marketing technology and solutions, the company transforms the consumer and shopper journey into intelligent, responsive, and immersive experiences.
Creative Realities operates in one reportable segment: marketing technology solutions. It caters to global retail companies, luxury brands, advertising networks, outdoor clients, enterprises, and other organizations. The company offers a suite of solutions, including digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks.
In the realm of marketing technologies, Creative Realities provides services in mobile, social media, point-of-sale transactions, beaconing, and web-based media. It has developed thousands of digital solutions that inspire and enhance customer experiences. The company's flagship products, ClarityHub™, ReflectView™, and AdLogic™, are designed specifically for the food service, retail, and media network segments, providing robust, scalable, and reliable cloud-based solutions.
Creative Realities has reported record revenue, gross profit, and adjusted EBITDA for the fiscal year ended December 31, 2023, showcasing strong financial growth. The company's recent initiatives include deployment services to EMEA integrators in North America, aiming to capitalize on key verticals such as Retail, Convenience Stores, and Food Service/Restaurant Segments.
The company is also well-positioned as a go-to resource for large-scale deployments in North America, offering project management, procurement, installation services, and ongoing support, including content creation. Creative Realities was recognized as one of the fastest-growing digital signage software platforms in 2023 by Invidis Consulting, with 275,000 active licenses and a growth rate surpassing the market average.
With a mission to use omnichannel technologies to inspire better customer experiences, Creative Realities continues to innovate and expand its offerings across diverse vertical markets. The company remains committed to providing enterprise-level networks with recurring SaaS and support services, ensuring effective and engaging digital marketing solutions.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) has announced a strategic partnership with Freshëns to enhance customer experiences through advanced digital signage technology at over 350 locations. This collaboration will facilitate real-time menu updates, improving order efficiency and simplifying product selection. Freshëns sought Creative Realities to modernize their digital menu boards, aimed at aligning with their commitment to fresh food. The installation of an 84" video marquee at the new FLIP Kitchen location at George Mason University showcases this technology in action, capturing attention with dynamic content. Creative Realities’ Clarity™ software provides ease of updates and customization, strengthening Freshëns' brand image and operational efficiency, further promoting their healthy dining mission.
Creative Realities (NASDAQ: CREX, CREXW) has successfully implemented a new digital signage solution at Road Runner Sports, enhancing the customer experience and increasing sales associate efficiency. The innovations include a Name in Lights feature that celebrates VIP customers and a digital queue tracker that allows associates to focus more on these clients. Following its deployment in 15 locations, the program aims to roll out across all US stores. The partnership leverages cutting-edge technology to recognize loyal customers, which has positively impacted brand loyalty and in-store experiences, marking a significant move in retail and sportswear.
Creative Realities, Inc. (NASDAQ: CREX, CREXW) announced a significant new agreement to deploy infrastructure solutions for up to 5,000 digital media assets for Starlite Media at outdoor shopping centers across the U.S. This project follows Starlite Media's existing network of over 6,000 media assets in top U.S. markets. The strategic partnership, valued at around $2 million for the initial deployment, is expected to generate an additional backlog of approximately $50 million. CEO Rick Mills emphasized the potential of on-premise digital media and the company's capability to serve large enterprise customers. The announcement follows a trend of strategic growth and increased revenue opportunities in the digital signage sector, particularly in retail and digital-out-of-home advertising.
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