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Cricut Adds New Independent Board Member Heidi Zak

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Cricut, Inc. (NASDAQ: CRCT) has announced the expansion of its board of directors with the addition of Heidi Zak as an independent board member and member of the audit committee. This increases the board size from seven to eight members. Jason Makler, Chairman of Cricut's Board, highlighted Zak's skills and experiences as complementary to the existing board and leadership team.

Ashish Arora, CEO of Cricut, emphasized Zak's valuable insights as co-founder and CEO of ThirdLove, along with her prior professional experiences. Her expertise in developing new markets, focusing on brand and customer experience, and understanding core customer segments is expected to guide Cricut's acquisition and engagement strategy.

Heidi Zak expressed her enthusiasm for joining the board, stating her intention to leverage her experience to help Cricut return to growth and focus on its core target market.

Cricut, Inc. (NASDAQ: CRCT) ha annunciato l'espansione del suo consiglio di amministrazione con l'aggiunta di Heidi Zak come membro indipendente e membro del comitato di revisione. Questo aumenta la dimensione del consiglio da sette a otto membri. Jason Makler, presidente del consiglio di Cricut, ha sottolineato le competenze e le esperienze di Zak come complementari a quelle del consiglio e del team di leadership esistenti.

Ashish Arora, CEO di Cricut, ha enfatizzato le preziose intuizioni di Zak in quanto co-fondatrice e CEO di ThirdLove, insieme alle sue esperienze professionali precedenti. La sua esperienza nello sviluppo di nuovi mercati, focalizzandosi sul marchio e sull'esperienza del cliente, e comprendendo i segmenti chiave dei clienti, è attesa per guidare la strategia di acquisizione e coinvolgimento di Cricut.

Heidi Zak ha espresso il suo entusiasmo per entrare a far parte del consiglio, dichiarando la sua intenzione di sfruttare la sua esperienza per aiutare Cricut a tornare a crescere e a concentrarsi sul suo mercato target principale.

Cricut, Inc. (NASDAQ: CRCT) ha anunciado la expansión de su consejo de administración con la adición de Heidi Zak como miembro independiente y miembro del comité de auditoría. Esto aumenta el tamaño del consejo de siete a ocho miembros. Jason Makler, presidente del consejo de Cricut, destacó las habilidades y experiencias de Zak como complementarias a las del consejo y al equipo de liderazgo existentes.

Ashish Arora, CEO de Cricut, enfatizó las valiosas ideas de Zak como cofundadora y CEO de ThirdLove, junto con sus experiencias profesionales previas. Se espera que su experiencia en el desarrollo de nuevos mercados, centrada en la marca y la experiencia del cliente, y su comprensión de los segmentos clave de clientes guíen la estrategia de adquisición y participación de Cricut.

Heidi Zak expresó su entusiasmo por unirse al consejo, afirmando su intención de aprovechar su experiencia para ayudar a Cricut a volver a crecer y centrarse en su mercado objetivo principal.

Cricut, Inc. (NASDAQ: CRCT)는 Heidi Zak를 독립 이사이자 감사위원회 위원으로 추가하여 이사회를 확장한다고 발표했습니다. 이로써 이사회의 구성원 수가 7명에서 8명으로 증가합니다. Cricut 이사회 의장인 Jason Makler는 Zak의 기술과 경험이 기존 이사회와 리더십 팀에 상보적이라고 강조했습니다.

Cricut의 CEO인 Ashish Arora는 ThirdLove의 공동 창립자이자 CEO로서 Zak의 귀중한 통찰력을 강조하며, 그녀의 이전 직업 경험도 언급했습니다. 새로운 시장을 개발하는 그녀의 전문성과 브랜드 및 고객 경험에 초점을 맞추고 핵심 고객 세그먼트를 이해하는 능력이 Cricut의 인수 및 참여 전략을 안내할 것으로 기대됩니다.

Heidi Zak은 이사회에 합류하게 된 것에 대한 열정을 표현하며, 자신의 경험을 활용하여 Cricut가 성장으로 돌아가고 핵심 목표 시장에 집중할 수 있도록 돕겠다는 의사를 밝혔습니다.

Cricut, Inc. (NASDAQ: CRCT) a annoncé l'expansion de son conseil d'administration avec l'ajout de Heidi Zak en tant que membre indépendant et membre du comité d'audit. Cela augmente la taille du conseil de sept à huit membres. Jason Makler, président du conseil de Cricut, a souligné que les compétences et les expériences de Zak complètent celles du conseil et de l'équipe de direction existants.

Ashish Arora, CEO de Cricut, a souligné les précieuses perspectives de Zak en tant que co-fondatrice et CEO de ThirdLove, ainsi que ses expériences professionnelles antérieures. Son expertise dans le développement de nouveaux marchés, son attention portée sur la marque et l'expérience client, et sa compréhension des segments clés de clients devraient guider la stratégie d'acquisition et d'engagement de Cricut.

Heidi Zak a exprimé son enthousiasme à rejoindre le conseil, déclarant son intention de tirer parti de son expérience pour aider Cricut à retrouver la croissance et à se concentrer sur son marché cible principal.

Cricut, Inc. (NASDAQ: CRCT) hat die Erweiterung seines Vorstandes mit der Addition von Heidi Zak als unabhängiges Vorstandsmitglied und Mitglied des Audit-Ausschusses angekündigt. Dadurch wird die Größe des Vorstands von sieben auf acht Mitglieder erhöht. Jason Makler, Vorsitzender des Cricut-Vorstands, hob Zaks Fähigkeiten und Erfahrungen als komplementär zu den bestehenden Mitgliedern des Vorstands und der Führungsebene hervor.

Ashish Arora, CEO von Cricut, betonte Zaks wertvolle Perspektiven als Mitbegründerin und CEO von ThirdLove sowie ihre bisherigen beruflichen Erfahrungen. Ihre Expertise in der Entwicklung neuer Märkte, der Fokussierung auf Marke und Kundenerlebnis und dem Verständnis der Kernkundensegmente wird erwartet, Cricuts Akquisitions- und Engagementstrategie zu leiten.

Heidi Zak äußerte ihre Begeisterung für den Beitritt zum Vorstand und erklärte, dass sie ihre Erfahrung nutzen möchte, um Cricut zu helfen, wieder zu wachsen und sich auf seinen Kernzielmarkt zu konzentrieren.

Positive
  • Addition of experienced board member with expertise in marketing and scaling companies
  • Potential for improved customer acquisition and engagement strategies
  • Expansion of board diversity and expertise
Negative
  • None.

SOUTH JORDAN, Utah, Sept. 30, 2024 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced an expansion of the company’s board of directors.

“We are excited to announce the addition of Heidi Zak as an independent board member and member of our audit committee. This increases the size of our board of directors from seven to eight members,” said Jason Makler, Chairman of Cricut’s Board of Directors. “Heidi’s skills and experiences complement the other board members and Cricut leadership. Heidi has a demonstrated track record of focused marketing, scaling and leading a successful company whose customers are similar to Cricut’s core user base.”

Ashish Arora, Chief Executive Officer of Cricut added, “Heidi’s insight as co-founder and CEO of ThirdLove coupled with her prior professional endeavors will be immediately valuable to Cricut. Her leadership includes the ability to develop new markets and focus on the overall brand and customer experience. Her keen understanding of a core segment of customers and marketing to those needs will help guide our overall acquisition and engagement strategy. I am looking forward to working closely with Heidi and I am thrilled that she is joining our board of directors.”

Ms. Zak stated, “I am looking forward to adding my experience and insight to help Cricut return to growth and focus on its core target market. Cricut’s core consumer fits perfectly with my years of experience for successful products, customer focus, and go to market strategy.”

About Heidi Zak

Heidi Zak is a seasoned executive with over 20 years of experience in the consumer and retail sector, specializing in eCommerce and direct-to-consumer, marketing, strategy, and new business development. With a demonstrated track record of scaling and leading successful ventures, Heidi currently serves as the CEO of ThirdLove, a prominent online intimates brand catering to millennial women, boasting a customer base of over 5 million. As a co-founder & current CEO of ThirdLove, she has been instrumental in shaping the company's trajectory and establishing the brand as a disruptor, innovator, and leader in its industry. Before founding ThirdLove, Heidi worked at Google, Aeropostale, McKinsey, and Bank of America. She has an MBA from MIT Sloan School of Management and a BA degree from Duke in Economics. She is a member of the Young Presidents' Organization (YPO) and a 2024 Henry Crown Fellow.

About Cricut’s Board of Directors

Additional information including detailed biographies of board members can be found at https://cricut.com/en/board-members.

About Cricut, Inc.

Cricut, Inc. is a creative technology company that helps people lead creative lives. Cricut hardware and design software work together as a connected platform for consumers to make beautiful, high-quality DIY projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® series, the Cricut Explore® series, Cricut Joy series, and Cricut Venture — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.

Cricut has used, and intends to continue using, its investor relations website and the Cricut News Blog (https://cricut.com/blog/news/) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Cricut News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 as amended (the “Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements include, but are not limited to, quotations from management and directors, business outlook, strategies, and growth opportunities. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking words such as “anticipates,” “believes,” “targets,” “potential,” “estimates,” “expects,” “intends,” “plans,” “projects,” “may,” “will,” or similar terminology. In particular, statements, express or implied, concerning future actions, conditions or events, future results of operations or the ability to generate revenues, income or cash flow are forward-looking statements. These statements are based on and reflect our current expectations, estimates, assumptions and/ or projections and our perception of historical trends and current conditions, as well as other factors that we believe are appropriate and reasonable under the circumstances. Forward-looking statements are neither predictions nor guarantees of future events, circumstances or performance and are inherently subject to known and unknown risks, uncertainties and assumptions, many of which are beyond our control, that could cause our actual results to differ materially from those indicated by those statements. There can be no assurance that our expectations, estimates, assumptions and/or projections will prove to be correct or that any of our expectations, estimates or projections will be achieved. The forward-looking statements included in this press release are only made as of the date indicated on the relevant materials and are based on our estimates and opinions at the time the statements are made. We disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances or changes in opinion, except as required by law.

Numerous factors could cause our actual results and events to differ materially from those expressed or implied by forward-looking statements including, but not limited to, risks and uncertainties associated with: our ability to attract and engage with our users; competitive risks; supply chain, manufacturing, distribution and fulfillment risks; international risks, including regulation and tariffs that have materially increased our costs and the potential for further trade barriers or disruptions; sales and marketing risks, including our dependence on sales to brick-and-mortar and online retail partners and our need to continue to grow online sales; risks relating to the complexity of our business, which includes connected machines, custom tools, hundreds of materials, design apps, e-commerce software, subscriptions, content, international production, direct sales and retail distribution; risks related to product quality, safety and warranty claims and returns; risks related to the fluctuation of our quarterly results of operations and other operating metrics; risks related to intellectual property, cybersecurity and potential data breaches; risks related to our dependence on our Chief Executive Officer; risks related to our status as a “controlled company”; and the impact of economic and geopolitical events, natural disasters and actual or threatened public health emergencies, current recessionary pressures and any resulting economic slowdown from any of these events, or other resulting interruption to our operations. These risks and uncertainties are described in greater detail, or are incorporated by reference, under the heading “Risk Factors” in the most recent Form 10-Q that we have filed with the Securities and Exchange Commission (“SEC”).

Investor Contact:
Jim Suva
investors@cricut.com

Source: Cricut, Inc.


FAQ

Who is the new independent board member appointed to Cricut's board of directors?

Heidi Zak, co-founder and CEO of ThirdLove, has been appointed as a new independent board member of Cricut (CRCT).

How does the appointment of Heidi Zak affect Cricut's board size?

The appointment of Heidi Zak increases Cricut's (CRCT) board of directors from seven to eight members.

What specific expertise does Heidi Zak bring to Cricut's board?

Heidi Zak brings expertise in focused marketing, scaling companies, developing new markets, and understanding core customer segments, which aligns with Cricut's (CRCT) target market.

What role will Heidi Zak take on Cricut's board besides being an independent member?

In addition to being an independent board member, Heidi Zak will also serve as a member of Cricut's (CRCT) audit committee.

Cricut, Inc.

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