V8® and Grillo's Pickles Shake Up Brunch with New Dill Pickle Bloody Mary Mix
V8 and Grillo's Pickles have launched a new Dill Pickle Bloody Mary Mix, combining V8's tomato juice with Grillo's signature pickle brine and natural cucumber flavor. The collaboration aims to capitalize on 2024's pickle flavor trend, with the product suitable for both cocktails and mocktails.
The mix will be available on Amazon starting October 24 in six-packs for $6.29, with nationwide store distribution planned for early 2025. The launch responds to consumer demand, as nearly 75% of Americans enjoy Bloody Marys as a brunch beverage.
V8 e Grillo's Pickles hanno lanciato un nuovo Mix Bloody Mary al Sottaceto Dill, che combina il succo di pomodoro di V8 con il liquido di sottaceto distintivo di Grillo e il naturale sapore di cetriolo. Questa collaborazione punta a sfruttare la tendenza dei sapori di sottaceto del 2024, con un prodotto adatto sia per cocktail che per mocktail.
Il mix sarà disponibile su Amazon a partire dal 24 ottobre in confezioni da sei a 6,29 dollari, con una distribuzione nei negozi a livello nazionale prevista per inizio 2025. Il lancio risponde alla domanda dei consumatori, poiché quasi il 75% degli americani ama i Bloody Mary come bevanda per il brunch.
V8 y Grillo's Pickles han lanzado un nuevo Mezcla Bloody Mary de Pepinillo al Eneldo, que combina el jugo de tomate de V8 con el líquido de pepinillo característico de Grillo y el sabor natural de pepino. La colaboración tiene como objetivo capitalizar la tendencia del sabor a pepinillo de 2024, siendo el producto adecuado tanto para cócteles como para mocktails.
La mezcla estará disponible en Amazon a partir del 24 de octubre en paquetes de seis por 6,29 dólares, con distribución en tiendas a nivel nacional programada para principios de 2025. El lanzamiento responde a la demanda de los consumidores, ya que casi el 75% de los estadounidenses disfrutan de los Bloody Mary como bebida para el brunch.
V8와 Grillo's Pickles가 새로운 딜 피클 블러디 메리 믹스를 출시했습니다. 이 제품은 V8의 토마토 주스와 Grillo의 시그니처 피클 브라인, 자연 오이 맛을 결합한 것입니다. 이 협업은 2024년의 피클 맛 트렌드를 활용하려는 것으로, 제품은 칵테일과 모크테일 모두에 적합합니다.
믹스는 10월 24일부터 아마존에서 6팩에 6.29달러에 판매될 예정이며, 2025년 초에는 전국 매장에서 배포될 예정입니다. 이 출시는 소비자의 수요에 대한 응답으로, 미국인의 거의 75%가 브런치 음료로 블러디 메리를 즐긴다고 합니다.
V8 et Grillo's Pickles ont lancé un nouveau Mélange Bloody Mary aux Cornichons à l'Aneth, combinant le jus de tomate de V8 avec le liquide de cornichon signature de Grillo et le goût naturel de concombre. Cette collaboration vise à tirer parti de la tendance des saveurs de cornichon de 2024, le produit étant adapté à la fois pour des cocktails et des mocktails.
Le mélange sera disponible sur Amazon à partir du 24 octobre en packs de six pour 6,29 dollars, avec une distribution nationale prévue pour début 2025. Le lancement répond à la demande des consommateurs, car près de 75 % des Américains apprécient les Bloody Mary comme boisson pour le brunch.
V8 und Grillo's Pickles haben eine neue Dill-Pickle-Bloody-Mary-Mischung auf den Markt gebracht, die den Tomatensaft von V8 mit Grillos unverwechselbrinem Picklesaft und natürlichem Gurgeschmack kombiniert. Die Zusammenarbeit zielt darauf ab, den Trend zu Pickles im Jahr 2024 zu nutzen, wobei das Produkt sowohl für Cocktails als auch für Mocktails geeignet ist.
Die Mischung wird ab dem 24. Oktober auf Amazon in Sechserpackungen zu 6,29 Dollar erhältlich sein, und eine bundesweite Verteilung in Geschäften ist für Anfang 2025 geplant. Der Launch reagiert auf die Nachfrage der Verbraucher, da fast 75% der Amerikaner Bloody Marys als Brunch-Getränk genießen.
- New product launch expanding V8's Bloody Mary product line
- Strategic partnership with established brand Grillo's Pickles
- Competitive price point at $6.29 for six-pack
- Capitalizing on current pickle flavor trend
- Multiple distribution channels (Amazon and nationwide stores)
- Delayed nationwide store rollout until 2025
- initial distribution through Amazon only
Insights
This product launch, while innovative, represents minimal financial impact for Campbell's (CPB). The Bloody Mary mix market is relatively small compared to CPB's core business segments and while the pickle trend is growing, this launch is unlikely to meaningfully move the needle on revenues. The
The initial distribution through Amazon, with broader retail rollout planned for 2025, indicates a cautious approach to market entry. While the collaboration with Grillo's Pickles could generate buzz, the beverage segment represents a small portion of Campbell's overall portfolio. This launch appears more focused on brand relevance and market presence than significant revenue generation.
New mix brings a briny twist to the classic brunch cocktail
This bold new mix blends the iconic richness of V8 tomato juice, natural cucumber flavor and a perfect medley of spices with the unmistakable tang of Grillo's signature brine, bringing a vibrant burst of flavor to your next brunch or happy hour. Whether you're hosting friends or enjoying a homemade cocktail, simply mix, garnish with your favorite toppings -- extra pickles encouraged! -- and savor the rich taste.
"Our new V8 Bloody Mary mix seamlessly taps into the popularity of pickles thanks to our friends at Grillo's. The flavor profile is my new go to," said Prabha Cheemalapati, VP of Beverage at Campbell's. "No time is a bad time for a Bloody Mary, and our collaboration makes it easier than ever to enjoy this weekend beverage staple at brunch, tailgates, happy hours and more."
Grillo's Pickles, known for their all-natural, fresh approach to pickles since 2008, is a trusted favorite for pickle enthusiasts across the country. Now, with this collaboration, their signature flavor adds a unique twist to a timeless cocktail.
"When V8 hit us up to bring a pickle Bloody Mary mix to life, it was a no brainer," said Eddie Andre, VP of Branding at Grillo's Pickles. "Grillo's fans have long been using our brine to level up their Bloody Mary at home and we're stoked to work with such a legendary brand to offer a more convenient way to get their pickle fix all day long."
The V8 Grillo's Dill Pickle Bloody Mary Mix joins the V8 brand's growing lineup of bold Bloody Mary offerings, delivering a delicious, no-fuss way to enjoy a favorite brunch beverage. Perfect for both cocktails and mocktails, this mix ensures a full-bodied flavor experience with minimal effort. Try it in classic recipes or get creative with your own twist!
Starting October 24, V8 Grillo's Dill Pickle Bloody Mary Mix will be available on Amazon in convenient six-packs for
For more information on V8, please visit www.campbells.com/V8 and follow @V8Juice on TikTok and Instagram. For more information about Grillo's, visit www.GrillosPickles.com or follow @GrillosPickles on Instagram.
About Campbell
For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers have trusted us to provide delicious and affordable food and beverages. Headquartered in
About Grillo's Pickles
For people who want freshness, Grillo's is the pickle company that is changing the game. That's because Grillo's uses only clean, garden-fresh ingredients to make deliciously simple foods that deliver all the crunchy, tangy, satisfying flavor you've been searching for, with none of the junk. How do we do it? Our products are made cold, shipped cold and sold cold. So you get an incredible crunch and we never have to mess with artificial preservatives. In fact, the only thing traditional about us is our 100-year-old family recipe. The rest? It's fresh. Grillo's offers mouthwatering bites nationwide for sweet, spicy and sour flavor seekers, with their selection of chips, wholes and spears and Pickle de Gallo. For more information, visit GrillosPickles.com or contact grillos@autumncommunications.com.
Contact:
Antonia Scannapieco
antonia_scannapieco@campbells.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/v8-and-grillos-pickles-shake-up-brunch-with-new-dill-pickle-bloody-mary-mix-302285205.html
SOURCE Campbell's
FAQ
When will V8 Grillo's Dill Pickle Bloody Mary Mix be available in stores?
How much does V8 Grillo's Dill Pickle Bloody Mary Mix cost?
Where can I buy V8 Grillo's Dill Pickle Bloody Mary Mix in 2024?
What ingredients are in V8 Grillo's Dill Pickle Bloody Mary Mix?
