Pacific Foods and Matty Matheson Unite to Tackle the Sunday Scaries
Pacific Foods has launched the #TGISunday content series in collaboration with celebrity chef Matty Matheson to combat the 'Sunday Scaries' phenomenon. A recent survey revealed that Americans experience this pre-Monday anxiety an average of 36 times a year, starting around 3:54 p.m. on Sundays and lasting about 6 hours.
The initiative aims to transform Sunday anxiety into culinary joy by offering easy, comforting recipes on Pacific Foods' website. Matheson and other food experts will share curated recipes designed to embrace the calming power of cooking. The series will feature Matheson's Spicy Shrimp Pasta Bake recipe and encourage viewers to share their own meal-hacking tips using Pacific Foods products.
Fans can also enter to win a custom illustrated soup mug designed by Pacific and Matheson. The campaign seeks to inspire more creativity in cooking routines and showcase new ways to use Pacific products.
Pacific Foods ha lanciato la serie di contenuti #TGISunday in collaborazione con lo chef celebre Matty Matheson per combattere il fenomeno delle 'Sunday Scaries'. Un recente sondaggio ha rivelato che gli americani sperimentano questa ansia pre-Lunedì in media 36 volte all'anno, iniziando intorno alle 15:54 delle domeniche e durando circa 6 ore.
L'iniziativa mira a trasformare l'ansia della domenica in gioia culinaria offrendo ricette semplici e confortanti sul sito web di Pacific Foods. Matheson e altri esperti di cucina condivideranno ricette curate progettate per abbracciare il potere calmante della cucina. La serie presenterà la ricetta del Spicy Shrimp Pasta Bake di Matheson e incoraggerà gli spettatori a condividere i propri consigli per inventare ricette utilizzando i prodotti di Pacific Foods.
I fan possono anche partecipare per vincere una tazza da zuppa illustrata personalizzata progettata da Pacific e Matheson. La campagna cerca di ispirare maggiore creatività nelle routine di cucina e mostrare nuovi modi per utilizzare i prodotti Pacific.
Pacific Foods ha lanzado la serie de contenido #TGISunday en colaboración con el chef famoso Matty Matheson para combatir el fenómeno de las 'Sunday Scaries'. Una encuesta reciente reveló que los estadounidenses experimentan esta ansiedad previa al lunes un promedio de 36 veces al año, comenzando alrededor de las 3:54 p.m. los domingos y durando aproximadamente 6 horas.
La iniciativa tiene como objetivo transformar la ansiedad dominical en alegría culinaria al ofrecer recetas fáciles y reconfortantes en el sitio web de Pacific Foods. Matheson y otros expertos en gastronomía compartirán recetas seleccionadas diseñadas para abrazar el poder calmante de la cocina. La serie presentará la receta de Spicy Shrimp Pasta Bake de Matheson y alentará a los espectadores a compartir sus propios consejos para innovar en las comidas utilizando productos de Pacific Foods.
Los fanáticos también pueden participar para ganar una taza de sopa ilustrada personalizada diseñada por Pacific y Matheson. La campaña busca inspirar más creatividad en las rutinas de cocina y mostrar nuevas formas de utilizar los productos de Pacific.
Pacific Foods는 유명 셰프 Matty Matheson과 협력하여 'Sunday Scaries' 현상에 대응하기 위해 #TGISunday 콘텐츠 시리즈를 출시했습니다. 최근 설문조사에 따르면, 미국인들은 매년 평균 36번 이 사전 월요일 불안을 경험하며, 일요일 오후 3시 54분경부터 시작하여 약 6시간 지속됩니다.
이 계획은 Pacific Foods 웹사이트에서 쉬운, 편안한 레시피를 제공하여 일요일의 불안을 요리의 기쁨으로 변환하는 것을 목표로 하고 있습니다. Matheson과 다른 음식 전문가들은 요리의 진정한 힘을 포용하는 큐레이션된 레시피를 공유할 것입니다. 시리즈는 Matheson의 Spicy Shrimp Pasta Bake 레시피를 특징으로 하고, 시청자들이 Pacific Foods 제품을 활용한 자신만의 요리 해킹 팁을 공유하도록 장려할 것입니다.
팬들은 또한 Pacific과 Matheson이 디자인한 맞춤 일러스트 수프 머그를 받을 기회에 참여할 수 있습니다. 캠페인은 요리 루틴에서 더 많은 창의성을 자극하고 Pacific 제품을 사용하는 새로운 방법을 선보이고자 합니다.
Pacific Foods a lancé la série de contenus #TGISunday en collaboration avec le chef célèbre Matty Matheson pour lutter contre le phénomène des 'Sunday Scaries'. Une enquête récente a révélé que les Américains ressentent cette anxiété avant le lundi en moyenne 36 fois par an, commençant vers 15h54 le dimanche et durant environ 6 heures.
L'initiative vise à transformer l'anxiété du dimanche en joie culinaire en proposant des recettes simples et réconfortantes sur le site internet de Pacific Foods. Matheson et d'autres experts en cuisine partageront des recettes sélectionnées conçues pour tirer parti du pouvoir apaisant de la cuisine. La série mettra en avant la recette de Spicy Shrimp Pasta Bake de Matheson et encouragera les spectateurs à partager leurs propres conseils pour améliorer leurs plats avec les produits de Pacific Foods.
Les fans peuvent également participer pour gagner une mug à soupe illustrée personnalisée conçue par Pacific et Matheson. La campagne cherche à inspirer plus de créativité dans les routines culinaires et à montrer de nouvelles façons d'utiliser les produits Pacific.
Pacific Foods hat die #TGISunday Inhaltserie in Zusammenarbeit mit dem bekannten Koch Matty Matheson ins Leben gerufen, um das Phänomen der 'Sunday Scaries' zu bekämpfen. Eine aktuelle Umfrage hat ergeben, dass Amerikaner durchschnittlich 36 Mal im Jahr diese Montag-vor-Montag-Anxiety erleben, beginnend etwa um 15:54 Uhr an Sonntagen und etwa 6 Stunden andauernd.
Die Initiative zielt darauf ab, die Sonntagsangst in kulinarische Freude umzuwandeln, indem einfache, beruhigende Rezepte auf der Webseite von Pacific Foods angeboten werden. Matheson und andere Ernährungsexperten werden kuratierte Rezepte teilen, die die beruhigende Kraft des Kochens betonen. Die Serie wird Mathesons Rezept für Spicy Shrimp Pasta Bake vorstellen und die Zuschauer dazu ermutigen, ihre eigenen Kochtipps mit Produkten von Pacific Foods zu teilen.
Fans können außerdem an einem Gewinnspiel für eine maßgeschneiderte illustrierte Suppentasse teilnehmen, die von Pacific und Matheson entworfen wurde. Die Kampagne zielt darauf ab, mehr Kreativität in die Kochroutine zu bringen und neue Möglichkeiten zur Verwendung von Pacific-Produkten aufzuzeigen.
- Partnership with celebrity chef Matty Matheson may increase brand visibility
- Content series could drive traffic to Pacific Foods' website and increase product engagement
- Campaign addresses a common consumer pain point, potentially increasing brand relevance
- None.
Celebrity chef and organic soup and broth brand aim to reclaim the end of the weekend with #TGISunday series
A recent survey by Pacific Foods* revealed the deep impact of the Sunday Scaries, with the average American experiencing this pre-Monday apprehension 36 times a year. Typically, the unsettling feelings begin around 3:54 p.m. on Sundays, leading to an average of six hours and six minutes** spent in dread each week—totaling a staggering 219 hours annually.
Recognizing that cooking serves as a soothing activity for many with
Chef Matty Matheson brings his trademark enthusiasm to the kitchen, making his stance on Sundays clear by turning them into a day of culinary excitement. "Look, I know Sundays can be a drag for a lot of folks, so let's flip that script. Let's rock the kitchen with some serious cooking that's all about fun and flavor without it being a chore or another worry. Cooking isn't just about eating; it's about chilling out and making something awesome that feeds your soul," explains Matheson.
Matty's unique recipe—the Spicy Shrimp Pasta Bake—will be a highlight of the series, which will also feature content from various figures known for their culinary expertise. All recipes and tips will be available through social where viewers of the #TGISunday series are encouraged to share their own meal-hacking tips using Pacific Foods products. Fans can also enter to win a custom illustrated soup mug, designed by Pacific and Matheson, to add to their Sunday rituals.
"Matty Matheson's vibrant personality and the joy he brings to food make him a natural fit to join us in our mission to take back Sundays," said Erika Jubinville, head of Pacific Foods marketing. "He inspires all of us to bring more fun and creativity to our cooking routine, and sparks excitement for new ways to use Pacific products."
For more insights into the #TGISunday series, please visit pacificfoods.com/TGISunday.
About Pacific Foods
Pacific Foods was founded in 1987 in
Survey Methodology
*This random double-opt-in survey of 2,000 general population Americans was commissioned by Pacific Foods between April 30 and May 6, 2024. It was conducted by market research company Talker Research, whose team members are members of the Market Research Society (MRS) and the European Society for Opinion and Marketing Research (ESOMAR).
**The number of hours is calculated based on an average bedtime of 10 p.m.
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