Campbell's® Third Annual State of the Sides Report: Celebrating the Shared Love of Side Dishes Across America
Campbell's released its 2024 State of the Sides Report, highlighting holiday side dish trends and preferences. The report reveals that 55% of Americans prefer side dishes over turkey, and 60% enjoy cooking sides more than the main dish. Gen Z particularly favors Mac and Cheese, with 45% naming it their favorite side. The company also launched a Edition Candle Collection featuring four scents inspired by popular side dishes, including Green Bean Casserole and Jalapeño Cheddar Mac & Cheese, retailing for $30.
Campbell's ha pubblicato il suo rapporto sullo Stato dei Contorni 2024, evidenziando le tendenze e le preferenze dei contorni festivi. Il rapporto rivela che 55% degli americani preferisce i contorni al tacchino e che 60% si divertono a cucinare contorni più del piatto principale. La Gen Z in particolare predilige Mac and Cheese, con 45% che lo indicano come il loro contorno preferito. L'azienda ha anche lanciato una collezione di candele in edizione limitata con quattro profumi ispirati ai contorni popolari, tra cui il Casserole di Fagiolini e il Jalapeño Cheddar Mac & Cheese, venduti a $30.
Campbell's lanzó su Informe sobre el Estado de los Acompañamientos 2024, destacando las tendencias y preferencias de los acompañamientos para las fiestas. El informe revela que el 55% de los estadounidenses prefiere los acompañamientos al pavo, y el 60% disfruta más cocinar acompañamientos que el plato principal. La Generación Z favorece especialmente el Mac and Cheese, con un 45% que lo nombra como su acompañamiento favorito. La compañía también ha lanzado una colección de velas de edición especial con cuatro fragancias inspiradas en acompañamientos populares, incluyendo la Cazuela de Judías Verdes y el Jalapeño Cheddar Mac & Cheese, que se venden por $30.
캠벨은 2024년 사이드 디시 상태 보고서를 발표하며, 휴일 사이드 디시의 트렌드와 선호도를 강조했습니다. 보고서에 따르면, 55%의 미국인이 칠면조보다 사이드 디시를 선호하며, 60%는 메인 요리보다 사이드를 요리하는 것을 더 즐깁니다. 제너레이션 Z는 특히 맥앤치즈를 선호하며, 45%가 이를 가장 좋아하는 사이드 디시로 꼽았습니다. 이 회사는 또한 인기 있는 사이드 디시에서 영감을 받은 네 가지 향의 한정판 양초 컬렉션을 출시했으며, 그 중에는 그린빈 캐서롤과 할라피뇨 체다 맥앤치즈가 포함되어 있으며, 가격은 $30입니다.
Campbell's a publié son rapport sur l'État des Accompagnements 2024, mettant en évidence les tendances et les préférences des accompagnements festifs. Le rapport révèle que 55% des Américains préfèrent les accompagnements à la dinde, et que 60% apprécient plus cuisiner des accompagnements que le plat principal. La Génération Z privilégie particulièrement les Mac and Cheese, avec 45% les désignant comme leur accompagnement préféré. L'entreprise a également lancé une collection de bougies en édition limitée avec quatre parfums inspirés de plats d'accompagnement populaires, y compris la Casserole de Haricots Verts et le Jalapeño Cheddar Mac & Cheese, vendue pour $30.
Campbell's hat seinen Bericht über den Zustand der Beilagen 2024 veröffentlicht, der die Trends und Vorlieben von Feiertagsbeilagen hervorhebt. Der Bericht zeigt, dass 55% der Amerikaner Beilagen dem Truthahn vorziehen und 60% es mehr genießen, Beilagen zuzubereiten als das Hauptgericht. Besonders die Gen Z bevorzugt Mac and Cheese, wobei 45% dies als ihr Lieblingsbeilage nennen. Das Unternehmen hat auch eine limitierte Kerzenkollektion mit vier Düften lanciert, die von beliebten Beilagen inspiriert sind, darunter Green Bean Casserole und Jalapeño Cheddar Mac & Cheese, die für $30 verkauft werden.
- Strong brand engagement with holiday traditions and consumer preferences
- Product diversification through edition candle collection
- High consumer preference for Campbell's-based side dishes (55% prefer sides over main dish)
- None.
Insights
This promotional campaign and market research report, while interesting from a marketing perspective, has minimal direct financial impact on Campbell's (CPB) stock. The State of the Sides Report and -edition candle collection are primarily brand awareness initiatives rather than revenue-driving activities. While the data shows strong consumer engagement with side dishes (with
Sides Enthusiasts Can Now Enjoy the Scents of their Favorite Holiday Side Dishes Year-Round with
Limited-Edition Candle Collection
This year's report focuses on evolving trends, preferences, and traditions, offering fresh insights into regional variations. It reaffirms that side dishes are the main attraction at Thanksgiving for most, while also emphasizing the broader role they play in bringing people together.
"For generations,
This year's State of the Sides Report reveals the nation's passion for side dishes and the ways we connect during the holidays:
- More than
55% would rather pile their plates with side dishes than the turkey itself, reaffirming that sides are the true star of the meal. 60% find more joy in cooking the sides than preparing the bird. Sides are where creativity shines, making them the heart of the holiday kitchen.- Gen Z (ages 18-27) loves Mac and Cheese with
45% of the generation seeing it as their favorite side dish each year. - Nearly
40% admit they'd be perfectly content with a plate full of only side dishes, proving that the variety and flavors of sides are what make Thanksgiving special. - Nearly
45% crave more creamy, comforting flavors, with38% looking forward to cheesy goodness.Campbell's condensed soups are the trusted base for many of these rich, flavorful dishes. - Nearly
45% are joining Friendsgiving celebrations, where they can experiment with new sides and connect over shared meals with friends.
Beyond the dinner table, the State of the Sides Report examines popular Thanksgiving activities enjoyed by Americans, such as watching a Thanksgiving Day parade, playing and watching football, and even curating the perfect cooking playlist to set the mood while preparing their holiday feast.
New this year,
- Green Bean Casserole – A rich, savory scent inspired by the classic casserole dish that
Campbell's debuted in 1955. Top notes of cream and celery blend into fried onion and mushroom, with a base of buttery green beans. - Jalapeño Cheddar Mac & Cheese – The spiced aroma of warm, gooey cheese baked to perfection with a hint of jalapeño adding a kick to the scent of melty cheddar.
- Apple, Fennel & Herb Stuffing – The smell of savory fennel, thyme and rosemary in this stuffing-inspired candle will instantly transport you to Thanksgiving dinner.
- Everything Bagel-Seasoned Mashed Potatoes – A creamy, buttery scent complemented by notes of garlic that brings the cozy, savory aroma of mashed potatoes to your home.
Visit CAMP on Monday, Nov. 18 to purchase the candle collection, retailing for
More details on the trends and regional favorites in this year's report can be found at SidesSeason.com. Explore the interactive State of the Sides map, where you can discover what your state (or the state you're visiting) is serving up this holiday season, explore unique recipes from influencers across the country, and download a festive placemat to accompany your holiday table.
To stay up to date with all things
About the State of the Sides Report
About
For more than 150 years,
About CAMP
CAMP is the destination for young families. Since 2018, CAMP (The Store with The Magic Door) has created extraordinary immersive retail experiences like Bluey x CAMP, Encanto x CAMP, and Trolls x CAMP, inspiring and engaging families through its unique combination of play, product, and performance. CAMP operates seven retail locations in
Media Contact:
Antonia Scannapieco
antonia_scannapieco@campbells.com
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