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Campbell Names Charles Nevin Chief Customer Officer of Meals & Beverages
Rhea-AI Impact
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Rhea-AI Sentiment
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Rhea-AI Summary
Campbell Soup Company (NYSE:CPB) appoints Charles Nevin as Chief Customer Officer for Meals & Beverages, effective Nov. 29, 2021. Nevin takes over from Michael Pierson, who was promoted to lead the Snacks division. Nevin's role focuses on boosting sales of Campbell's soups and beverages, including iconic brands like Campbell’s, V8, and Prego. His extensive retail experience spans over 30 years, with past roles at Family Dollar and Nabisco. The move aligns with Campbell's goal to enhance its brand portfolio and adapt to evolving consumer preferences.
Positive
Charles Nevin's appointment is expected to drive growth in Campbell's Meals & Beverages division.
Nevin brings over 30 years of industry experience, which can enhance sales strategies.
Negative
Michael Pierson's transition may create temporary leadership gaps as he adapts to his new role.
Appointment follows Michael Pierson being named Campbell Snacks CCO in July
CAMDEN, N.J.--(BUSINESS WIRE)--
Campbell Soup Company (NYSE:CPB) today announced the appointment of Charles Nevin as Chief Customer Officer, Meals & Beverages, effective Nov. 29, 2021. Nevin succeeds Pierson, who was promoted from Senior Vice President, Sales, Meals & Beverages to Chief Customer Officer of the Snacks division in August 2021. Pierson had been leading both sales organizations on an interim basis.
Charles Nevin, Chief Customer Officer, Meals & Beverages
Nevin will lead the U.S. retail sales efforts for Campbell’s soups, sauces and beverages business, driving growth across its powerful portfolio of brands, including Campbell’s, Well Yes!,Chunky, Pacific Foods, V8, Prego, Pace, Swanson, and SpaghettiOs. He will report to Chris Foley, President, Meals & Beverages.
“Our focus in Meals & Beverages is on driving growth with our category leading brands as we revitalize the center of the store with a new generation of consumers,” said Chris Foley. “Charley’s extensive retail and food industry experience are invaluable as we continue to innovate, partner with our customers, and unlock our full growth potential as a division and as a company.”
Nevin joins Campbell from Family Dollar, where he served as Merchandising Senior Vice President/General Merchandise Manager for the past four years. Prior to that role, Nevin led Merchandising for non-perishable products at The Fresh Market. With more than 30 years working in retail and consumer products, Nevin brings rich food experience from roles at Nabisco, Kraft Foods and Hillshire Brands. He previously worked at Campbell from 2005-2012 in both sales and marketing roles, including leading customer teams for Albertsons and Walmart, in addition to serving as Business Director on Chunky soup. He earned his B.A. degree from Ohio Wesleyan University.
Pierson has been with Campbell since 2019. In this new role, Pierson leads the company’s U.S. Snacks sales teams, as well as the company’s Latin America and Global Exports businesses. The Snacks business includes a unique and differentiated portfolio with brands such as Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand potato chips, Cape Cod potato chips, Milano cookies, Pepperidge Farm cookies and bread, Lance crackers and more. He reports to Valerie Oswalt, President, Campbell Snacks.
“Mike has advanced our customer partnerships during his time at Campbell and helped us navigate an extremely dynamic operating environment,” said Valerie Oswalt. “Mike’s strong engagement with our retailers combined with his expertise in our unique go-to-market approach in Snacks will continue to fuel our growth.”
Pierson joined Campbell from Materne North America, where he had served as Chief Customer Officer for two years. He previously was a Partner and Senior Vice President of Sales with Hello Delicious Brands!. Prior to that role, Pierson spent more than a decade in sales leadership and strategy roles with PepsiCo, and nearly eight years as a Sales Director with Acosta Sales and Marketing. He had served as Vice President of Sales Strategy and Trade Marketing with Pepperidge Farm from 2013-2015. Mike earned his B.A. degree from Saint Bonaventure University. He serves on the Board of Governors for St. Joseph’s University Academy of Food Marketing.
About Campbell Soup Company For more than 150 years, Campbell (NYSE:CPB) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. Headquartered in Camden, N.J. since 1869, Campbell generated fiscal 2021 net sales of nearly $8.5 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pace, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Swanson and V8. Campbell has a heritage of giving back and acting as a good steward of the environment. The company is a member of the Standard & Poor's 500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.
