COVERGIRL Introduces America Ferrera as New Brand Ambassador

Rhea-AI Summary

America Ferrera joins COVERGIRL as the latest brand ambassador, promoting a message of self-acceptance and embracing natural beauty. Known for her roles in 'Ugly Betty' and 'Superstore,' Ferrera reflects the brand's values of authenticity and inclusivity. COVERGIRL aims to resonate with diverse audiences, including the LatinX community. Ferrera's upcoming campaigns are yet to be announced, and her partnership emphasizes the brand's commitment to accessible beauty.

Positive

• Ferrera's association with COVERGIRL enhances brand authenticity and diversity.
• Partnership aims to appeal to the LatinX community, expanding market reach.

Negative

• None.

Emmy award-winning actor, director, producer, activist and author brings a message of self-acceptance and self-love to the easy, breezy beautiful brand of COVERGIRL

NEW YORK--(BUSINESS WIRE)-- America Ferrera is now a COVERGIRL. As a boundary-breaker and role-model, America is best known for her starring role on hit TV shows “Ugly Betty” and “Superstore”. She embodies a simple and fresh-faced approach to beauty and promotes a philosophy of embracing your natural beauty, regardless of social or cultural standards. She is therefore, the perfect fit for COVERGIRL, which has always partnered with talent who are authentic about their individual beauty and have a story to tell.

America Ferrera is the latest COVERGIRL (Photo: Business Wire)

“Easy and natural makeup has always been my favorite kind of beauty. I like to feel and look like myself. Between traveling, producing, acting and being a mom, I like to keep my routine to simple steps that make me feel naturally beautiful,” shared America. “For me, beauty is about loving and accepting myself first and foremost and as a COVERGIRL, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower. I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation American; and now, I am a COVERGIRL.”

“We have admired America for years and her message about owning your identity as your superpower. She is intelligent, authentic and fearless and always honors herself, which is exactly what the COVERGIRL brand loves about her,” said Stefano Curti, Chief Brands Officer, Consumer Beauty, at Coty, home to the COVERGIRL brand.

“America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural COVERGIRL partner, as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community,” Curti added.

America will be featured in campaigns that are yet to be announced.

About America Ferrera

America Ferrera is an award-winning actor, director and producer known for her breakthrough role as “Betty Suarez” on ABC’s hit comedy, Ugly Betty. For her performance, Ferrera was awarded an Emmy®, a Screen Actors Guild Award®, and a Golden Globe®, as well as ALMA and Imagen Awards. Ferrera recently executive-produced and directed several episodes of NETFLIX’s hit Latinx Dramedy, Gentefied, which made its Season 2 return on November 10th. She also starred in, executive produced, and directed many episodes of NBC’s beloved workplace comedy, Superstore, which ended its six-season run on March 25th, 2021. Upcoming, Ferrera will make her feature film directorial debut with I Am Not Your Perfect Mexican Daughter and co-star in AppleTV+’s We Crashed. Born and raised in Los Angeles, Ferrera currently resides in New York City with her husband and two children.

ABOUT COVERGIRL

COVERGIRL, a beloved American brand, celebrates authenticity, diversity and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are certified cruelty free, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.

ABOUT COTY INC.

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance, and number three in color cosmetics. Coty markets, sells and distributes the products in approximately 130 countries and territories. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

Source: Coty Inc.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211118006062/en/

PRESS CONTACTS:

MMC

Katherine Dunleavy

Kdunleavy@hellommc.com

Source: Coty Inc.

FAQ

Who is the new ambassador for COVERGIRL?

America Ferrera is the new ambassador for COVERGIRL.

What message does America Ferrera promote as a COVERGIRL?

America Ferrera promotes self-acceptance and embracing natural beauty.

How does America Ferrera fit the COVERGIRL brand?

Ferrera embodies authenticity and diversity, aligning with COVERGIRL's values.

What is the significance of America Ferrera's partnership with COVERGIRL?

Her partnership enhances the brand's commitment to inclusion and reaching diverse audiences.

What campaigns will feature America Ferrera as COVERGIRL?

Details of the campaigns featuring America Ferrera are yet to be announced.