Coty Expands Beauty Tech Offerings Globally with Omni-Channel Perfect Corp. Partnership

Rhea-AI Summary

Coty (NYSE: COTY) has announced a partnership with Perfect Corp. to enhance its beauty brands' digital marketing capabilities through augmented reality and artificial intelligence. This multi-channel agreement aims to improve virtual try-ons, skin diagnostics, and personalized shopping experiences for well-known brands like CoverGirl and Sally Hansen. Additionally, the partnership seeks to enrich in-store experiences, aligning with current consumer preferences for hygiene and safety. The initiative is part of Coty's broader 'Digital-First Omnichannel' strategy.

Positive

• New partnership with Perfect Corp. enhances digital marketing capabilities.
• Improvements in virtual try-ons and personalized shopping experiences.
• Expansion of in-store shopping options aligns with consumer hygiene preferences.
• Part of broader 'Digital-First Omnichannel' strategy, potentially increasing customer engagement.

Negative

• None.

Augmented reality, artificial intelligence tools promise to enrich the consumer experience across digital, social and in-store

NEW YORK--(BUSINESS WIRE)--

Coty, Inc. (NYSE: COTY) today announced a multi-channel agreement with leading beauty tech solutions provider Perfect Corp. that will embed a suite of best-in-class augmented reality and artificial intelligence experiences into the digital marketing toolkits of its beauty brands. The technology solutions will provide virtual try-ons, online skin diagnostics, and data-driven personalization for brands including CoverGirl, Sally Hansen and philosophy, among others, as well as for Coty’s broad fragrance portfolio.

Coty expands beauty tech offerings globally with omni-channel Perfect Corp. partnership (Graphic: Business Wire)

In addition to enhancing e-Commerce experiences, the partnership promises to enrich in-store shopping with touchless product experiences at a time when hygiene and safety are dominating retailer operations and consumer mindsets.

Perfect Corp. Partnership Advances Beauty Tech and Personalization for Coty Brands

"This partnership adds a new dimension to Coty’s digital journey, incorporating some of the best augmented and virtual reality technologies that will help the full portfolio of our brands unlock the best digital user experience and, as a result, help advance social selling,” said Coty Chief Digital Officer Jean-Denis Mariani.

Mariani continued: "It is key for us as a leader in beauty to select the right technology partners that will help our consumers discover, try and shop for our brands, online and offline, in the most personalized and easiest ways possible.

Imagine opening a livestreaming session with your favorite makeup brand, and during it discovering a new lipstick through your preferred influencer, trying the product on virtually from your sofa, and seamlessly going to check out – all without ever clicking out of the livestream. This is what we are working on, Coty and Perfect Corp. We will introduce exciting first-to-market innovations and advanced brand tools across all channels, seamlessly integrating augmented reality, virtual try-on, social selling, data-driven personalization, and more.”

“Perfect Corp. has always been at the forefront of virtual try-on experiences, digital storytelling and AR technologies,” said Perfect Corp. founder and CEO Alice Chang. “Our extensive partnership with Coty helps propel some of world’s largest brands further into the new age of social commerce and DTC selling with unmatched personalization, live-steam and leading technology-driven capabilities, which is becoming increasingly important for consumers when shopping with their favorite brands.”

Coty Expands Digital-First Omnichannel Strategy with Perfect Corp. Technology

Today’s announcement follows Coty’s “Digital-First Omnichannel” strategy that focuses on digital storytelling and discovery.

Coty is home to some of the most exciting DTC brands as well as some of the most iconic and longstanding names in the beauty aisle, presenting an unmatched landscape for experimentation when it comes to offering consumers new ways to engage with and buy their favorite brands.

Also included in the long-term agreement between Coty and Perfect Corp. is a development roadmap for co-creation of exclusive technologies for Coty brands.

The partnership comes on the heels of other recent investments in e-Commerce and direct to consumer selling initiatives and is Coty’s first omnichannel digital solution that will be scaled companywide.

ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

ABOUT PERFECT CORP.
With over 900 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. To discover expert beauty tech insights and unlock powerful ROI secrets, read our Complete Guide to Beauty Tech.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210927005413/en/

PRESS CONTACTS

Amy Juaristi | amy_juaristi@cotyinc.com | 212.389.7146

Perfect Corp. official website: https://www.perfectcorp.com

Perfect Corp. on LinkedIn: https://www.linkedin.com/company/perfect-corp/

Perfect Corp. official Blog: https://www.perfectcorp.com/business/blog

Corporate: Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext. 2167

USA: Ali Shapiro at contact_pr@perfectcorp.com or by phone +1 (212) 334-9753 ext. 147

Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651

China: Winter Zhang at Winter_zhang@perfectcorp.com or by phone: +86-21-2231-0542

Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com

United Kingdom: Will Parrott at contact_pr_uk@PerfectCorp.com

Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com or by phone: (+521) 5512491739

Source: Perfect Corp.

FAQ

What is Coty's new partnership with Perfect Corp. about?

Coty's new partnership with Perfect Corp. focuses on integrating augmented reality and AI technology to enhance digital marketing and in-store experiences for its beauty brands.

How will the Coty and Perfect Corp. partnership improve customer experience?

The partnership will offer virtual try-ons, online skin diagnostics, and personalized shopping experiences, enriching both digital and in-store consumer interactions.

What brands are included in Coty's partnership with Perfect Corp.?

The partnership includes Coty's well-known brands like CoverGirl, Sally Hansen, and philosophy, as well as its fragrance portfolio.

What is the significance of the 'Digital-First Omnichannel' strategy for Coty?

Coty's 'Digital-First Omnichannel' strategy aims to improve customer engagement through enhanced digital storytelling and personalized shopping experiences.