Coty Announces Renewal and Long-Term Extension of Davidoff License Agreement
The renewal of this iconic license paves the way to update the brand's leading fragrance, Davidoff Cool Water, as well as the creation of new innovations. The brand strategy will include a premiumized offer and echo the growth of Davidoff’s portfolio of projects. The extended partnership provides a strong foundation for further geographic expansion, cementing Davidoff's position as a true global fragrance leader.
Sue Y. Nabi, Coty’s CEO, said: “We are delighted to renew our highly successful, long-standing partnership with Davidoff. It is a relationship which began in the 1980s and has produced some of the industry’s most iconic scents – from Zino Davidoff to Davidoff Cool Water. The significant extension of our agreement represents a deepening of our partnership and lays the foundation for innovation to drive the next phase of growth, built on trust and shared values of diversity and inclusion. It once again demonstrates that Coty is the go-to partner for fashion houses, brands and high-profile individuals that want to create leading beauty portfolios under license.”
Adrian Meili, Davidoff’s CEO, commented: “The Board of Directors and the entire Zino Davidoff team are delighted to extend our successful, longstanding, and deep relationship with COTY. We look forward to continuing our close collaboration with the dedicated Coty Team under Sue Y. Nabi’s inspiring leadership to further rejuvenate the Davidoff Cool Water fragrance line while also working on new innovations in the ongoing spirit of mutual trust and based on shared values.”
The recent launch of Davidoff Cool Water Reborn exemplifies the partnership’s success in rejuvenating an iconic scent while recapturing the essence of the line’s early days. Coty and Davidoff’s shared passion for innovation and commitment to creating timeless fragrances that resonate with consumers around the world will continue to be the bedrock upon which this highly successful partnership is built, while exploring new and diverse facets of this iconic brand.
Following this long-term extension of the Davidoff license, the average remaining duration of Coty’s top seven licenses – which account for roughly
About Coty Inc.
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About Davidoff
Zino Davidoff SA, founded in 1980, is a Swiss-based family business. Its founder, Zino Davidoff, is at the heart of the brand and inspires all that the company does – its collections of products reflect his natural elegance and appreciation of fine quality, style, authenticity, and good living. Today, the company's portfolio is made up of some of the world's finest objects that have been carefully sourced from all over the globe to bring pleasure to people everywhere. From beautifully crafted leather goods, writing instruments, and perfumes to stylish eyewear, cufflinks, coffee, and cognac.
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Antonia Werther
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Investor Relations
Olga Levinzon
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Source: Coty
