Calvin Klein Fragrances Introduces CK One Essence
Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], launches CK One Essence, a premium version of the iconic CK One fragrance. This new scent, created by Master Perfumer Alberto Morillas, features double the concentration of the original eau de toilette for long-lasting freshness. The fragrance combines Italian Bergamot, blood orange, organic green tea, and upcycled musk for a fresh, pure, and sensual scent.
The launch is accompanied by a campaign shot by Alasdair McLellan, showcasing the brand's signature black-and-white portraiture. CK One Essence will be available starting August 1st, 2024, in 50ml and 100ml sizes, with a 200ml size coming in April 2025. This release marks 30 years since the introduction of the original CK One, which revolutionized the fragrance industry as the world's first gender-inclusive scent.
Calvin Klein Fragrances, una divisione di Coty Inc. [NYSE: COTY], lancia CK One Essence, una versione premium della iconica fragranza CK One. Questa nuova essenza, creata dal Maestro Profumiere Alberto Morillas, presenta il doppio della concentrazione dell'originale eau de toilette per una freschezza duratura. La fragranza combina Bergamotto italiano, arancia rossa, tè verde biologico e muschio riciclato per un profumo fresco, puro e sensuale.
Il lancio è accompagnato da una campagna fotografata da Alasdair McLellan, che mette in risalto il ritratto in bianco e nero caratteristico del brand. CK One Essence sarà disponibile a partire dal 1 agosto 2024, nelle taglie da 50ml e 100ml, con una taglia da 200ml che arriverà nell'aprile 2025. Questa release segna 30 anni dall'introduzione dell'originale CK One, che ha rivoluzionato l'industria delle fragranze come il primo profumo inclusivo di genere al mondo.
Calvin Klein Fragrances, una división de Coty Inc. [NYSE: COTY], lanza CK One Essence, una versión premium de la icónica fragancia CK One. Esta nueva fragancia, creada por el Maestro Perfumeur Alberto Morillas, cuenta con el doble de concentración que el eau de toilette original, ofreciendo frescura duradera. La fragancia combina bergamota italiana, naranja sanguina, té verde orgánico y almizcle reciclado para un aroma fresco, puro y sensual.
El lanzamiento se acompaña de una campaña fotografiada por Alasdair McLellan, que muestra el retrato en blanco y negro característico de la marca. CK One Essence estará disponible a partir del 1 de agosto de 2024, en tamaños de 50ml y 100ml, con un tamaño de 200ml que llegará en abril de 2025. Este lanzamiento marca 30 años desde la introducción de la original CK One, que revolucionó la industria de las fragancias como la primera fragancia inclusiva en género en el mundo.
캘빈 클라인 향수(Calvin Klein Fragrances)는 Coty Inc. [NYSE: COTY]의 한 부서로, 아이코닉한 CK 원(CK One) 향수의 프리미엄 버전인 CK 원 에센스(CK One Essence)를 출시합니다. 이 새로운 향수는 마스터 퍼퓨머 알베르토 모릴라스(Alberto Morillas)가 제작하였으며, 오리지널 오드뚜왈렛의 두 배 농도를 자랑하여 지속적인 신선함을 제공합니다. 이 향수는 이탈리안 베르가못, 블러드 오렌지, 유기농 그린 티, 재활용 머스크를 조합하여 신선하고 순수하며 감각적인 향을 만들어냅니다.
출시는 알라스데어 맥레넌(Alasdair McLellan)이 촬영한 캠페인과 함께하며, 브랜드의 시그니처 블랙 앤 화이트 초상화를 보여줍니다. CK 원 에센스는 2024년 8월 1일에 50ml와 100ml 사이즈로 출시되며, 200ml 사이즈는 2025년 4월에 출시될 예정입니다. 이번 출시는 원래의 CK 원이 선보인 지 30년이 되는 기념일로, 세계 최초의 젠더 포함 향수로서 향수 산업에 혁신을 가져왔습니다.
Calvin Klein Fragrances, une division de Coty Inc. [NYSE: COTY], lance CK One Essence, une version premium de l'iconique fragrance CK One. Ce nouveau parfum, créé par le Maître Parfumeur Alberto Morillas, présente le double de concentration de l'eau de toilette originale pour une fraîcheur durable. La fragrance combine bergamote italienne, orange sanguine, thé vert biologique et musc recyclé pour une senteur fraîche, pure et sensuelle.
Le lancement est accompagné d'une campagne photographiée par Alasdair McLellan, mettant en avant le portrait en noir et blanc caractéristique de la marque. CK One Essence sera disponible à partir du 1er août 2024, en formats de 50ml et 100ml, avec un format de 200ml prévu pour avril 2025. Cette sortie marque 30 ans depuis l'introduction de l'original CK One, qui a révolutionné l'industrie des parfums en tant que première fragrance inclusive en matière de genre au monde.
Calvin Klein Fragrances, eine Abteilung von Coty Inc. [NYSE: COTY], bringt CK One Essence auf den Markt, eine Premium-Version des ikonischen CK One Duftes. Dieser neue Duft, der von Meisterparfümeur Alberto Morillas kreiert wurde, enthält doppelt so viel Konzentration wie das originale Eau de Toilette und sorgt für langanhaltende Frische. Die Duftkomposition vereint italienische Bergamotte, Blutorange, biologischen grünen Tee und recycelten Moschus für einen frischen, reinen und sinnlichen Duft.
Der Launch wird von einer Kampagne begleitet, die von Alasdair McLellan aufgenommen wurde und die charakteristische Schwarz-Weiß-Porträtfotografie der Marke zeigt. CK One Essence wird ab dem 1. August 2024 in den Größen 50ml und 100ml erhältlich sein, mit einer 200ml Größe, die im April 2025 folgt. Diese Veröffentlichung markiert 30 Jahre seit der Einführung des originalen CK One, das die Duftindustrie mit dem weltweit ersten geschlechterinklusiven Duft revolutioniert hat.
- Launch of premium CK One Essence fragrance, potentially boosting Coty's fragrance portfolio
- Double concentration compared to original, possibly justifying higher price point
- Use of responsibly sourced and upcycled ingredients, aligning with sustainability trends
- Expansion of successful CK One brand, leveraging its 30-year legacy
- None.
Insights
The launch of CK One Essence represents a strategic move by Calvin Klein and Coty to revitalize the iconic CK One brand, targeting a new generation of consumers while capitalizing on the nostalgia factor. This product introduction is likely to have a modest positive impact on both PVH Corp. [NYSE: PVH] and Coty Inc. [NYSE: COTY], though its significance shouldn't be overstated.
Key points to consider:
- Brand Equity: CK One's strong legacy provides a solid foundation for this new product, potentially driving initial sales through brand recognition.
- Premium Positioning: The "intensified, premium take" suggests a higher price point, which could boost profit margins if well-received by consumers.
- Market Timing: Launching 30 years after the original CK One aligns with current trends of '90s nostalgia, potentially resonating with both older and younger demographics.
- Sustainability Focus: The use of responsibly sourced ingredients and environmentally-preferred packaging aligns with growing consumer demand for sustainable products.
However, the fragrance market is highly competitive and success will depend on effective marketing and distribution strategies. The $9 billion in global retail sales for Calvin Klein products in 2023 provides context for the brand's overall performance, but it's important to note that fragrances are just one segment of this total.
Investors should monitor initial sales figures and consumer reception to gauge the potential long-term impact on both companies' financials. While this launch is noteworthy, it's unlikely to be a major needle-mover for either stock in the short term.
From a financial perspective, the launch of CK One Essence presents a moderate opportunity for both PVH Corp. and Coty Inc. to potentially boost their revenue streams. However, the impact on stock performance is likely to be in the short term.
Key financial considerations:
- Revenue Potential: While specific sales projections aren't provided, the premium positioning of CK One Essence could contribute to higher per-unit revenue compared to the original CK One.
- Market Share: As Coty is the global leader in fragrance, this launch could help maintain or potentially expand its market position.
- R&D and Marketing Costs: The development of a new fragrance and associated marketing campaign represent significant investments. These costs will need to be recouped through sales before the product contributes to profitability.
- Diversification: For PVH Corp., this launch reinforces the strength of the Calvin Klein brand within its portfolio, potentially providing some insulation against fluctuations in other segments.
It's worth noting that fragrance sales typically represent only a fraction of overall revenue for diversified companies like PVH and Coty. In fiscal year 2023, Coty reported net revenues of
Investors should view this product launch as part of a broader strategy to maintain brand relevance and capture market share, rather than a standalone catalyst for significant stock movement. Long-term success will depend on sustained consumer interest and the ability to translate initial buzz into repeat purchases.
Calvin Klein Fragrances Introduces CK One Essence (Photo: Business Wire)
[the fragrance]
This is the new intensity: Explosive. Energetic. Captivating.
To lend new emotion to the original spirit of CK One, Calvin Klein once again called upon Master Perfumer Alberto Morillas of dms-firmenich – the perfumer behind the iconic original CK One fragrance – to formulate this fresh iteration. Amplified with double the concentration of the original eau de toilette for long-lasting, powerful freshness, CK One Essence modernizes the original juice’s defiant notes to create a new olfactory symbol of timeless unity.
Top notes open the fragrance with the bright facets and fruit-forward tonalities of vibrant Italian Bergamot, responsibly sourced from a family-owned farm in
At the heart, a curated, high-quality selection of teas, including organic green tea, invigorates and brings a modern freshness.
To ground the base, Morillas used a specific musk upcycled from the paper industry, adding a rich and sensual warmth complemented by a woody, creamy sandalwood accord.
The resulting scent is equal parts fresh, pure and sensual—an everyday uniform for a new generation.
[the campaign]
For the debut of CK One Essence, Calvin Klein partnered with visionary creative Alasdair McLellan to introduce a cast empowered by their individuality and united by the rebellious spirit at the heart of the CK One franchise. Channeling the brand’s signature black-and-white portraiture, the campaign shows the cast moving dynamically in harmony, in contrast and with total energy to the anthemic synths of New Order’s “Blue Monday.” The resulting visuals highlight the sensuality, togetherness and unity intrinsic to the heritage of CK One and celebrate a generation at one with themselves and each other.
[the packaging]
Grounded in the simplicity of the original CK One screw-top flask, both the bottle and secondary packaging were reimagined with premium, environmentally-preferred finishes. The bottle features a removable pump and a translucent metallic finish which reveals the juice inside. Its secondary metallic carton highlights the luxe nature of the new fragrance’s ingredients.
Calvin Klein CK One Essence will be available starting August 1st, 2024.
Product line-up:
1.7 FL OZ 50 ml
3.4 FL OZ 100 ml
6.7 FL OZ 200 ml (April 2025)
[the legacy]
CK One, the world’s first gender inclusive fragrance, embodied the modern minimalism at the core of the Calvin Klein brand ethos when it was introduced 30 years ago.
Launched at Tower Records in 1994, the original CK One captured the zeitgeist with a bold, defiant, anti-perfume scent that channeled music, fashion and pop culture in a bottle. The fragrance’s groundbreaking campaign forecasted a seismic shift in billboard faces, featuring street-cast misfits, moody models and real young lovers. With its pioneering attitude of universality, CK One was the first of its kind: a fragrance for everyone.
CREDITS:
Perfumer: Alberto Morillas, Master Perfumer
Campaign Photographer: Alasdair McLellan
SOCIAL MEDIA: @calvinklein
About Calvin Klein:
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, non-conformist ideals that inform everything we do. Founded in
Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
About COTY Inc.
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance, and number three in color cosmetics. Coty’s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240731704922/en/
Coty, Inc. : Connie Tang, Global Influencer Marketing & PR Director, Calvin Klein Fragrances, Connie_LamTang@cotyinc.com
Calvin Klein, Inc. : Noelia Callejas, Sr. Director, PR, noeliacallejas@ck.com
Source: Coty
FAQ
When will CK One Essence be available for purchase?
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