New RUCKUS BIG DOGS™ Partner Program Accelerates Growth Opportunities for Networking and Cloud Providers

Rhea-AI Summary

CommScope announced the launch of its new RUCKUS BIG DOGS Partner Program, effective April 1, 2022. This three-tier program—Elite, Certified, and Registered—aims to broaden partnerships by providing market development funds and specializations. Enhanced training on key technologies will be available for Elite partners, who can tap into a projected $14 billion market by 2025. The program also simplifies contract management and offers updated marketing tools to assist partners in meeting evolving customer needs.

Positive

• Introduces three-tier program to enhance partner engagement.
• Access to $14 billion market opportunity by 2025.
• Enhanced technical training for Elite partners on RUCKUS technologies.
• Streamlined contract management across all tiers.
• Updated marketing tools to attract and retain customers.

Negative

• None.

Three-tier program rewards industry and technology specialization

HICKORY, N.C.--(BUSINESS WIRE)-- CommScope today announced a new RUCKUS BIG DOGS Partner Program made up of three tiers: Elite, Certified and Registered. By adding a new middle tier, a wider range of partners will have access to market development funds and unique specializations. The program refines existing offerings related to rewards, incentives, and training while streamlining contract management across all tiers.

The pace of digital transformation and network infrastructure upgrades in the enterprise is accelerating. To address this increase in demand, Elite partners will have access to enhanced technical and demo training. These courses will cover key RUCKUS networking technologies, including Wi-Fi, switching, IoT, cloud management and AIOps.

“The campus networking and in-building cellular markets are expected to grow to $14 billion by 2025. CommScope’s renewed commitment to the RUCKUS channel will enable qualified partners to tap into this potential revenue while delivering outstanding service and support to their customers across the world,” said Eric Law, senior vice president of RUCKUS sales, CommScope. “We see ubiquitous connectivity propelling industries into the future, all underpinned by unmatched wired and wireless innovation in the network.”

To update its channel approach for an increasingly digital market, CommScope is offering qualified RUCKUS partners industry-specific specializations, updated marketing tools and additional ways to attract, convert and retain customers. This includes an improved VIP offering that makes it easier to earn rebates on a recurring basis.

The program is designed to enable partners to respond to shifting business models while offering best-in-class service throughout the customer journey. With a focus on international growth, partners from small- and medium-sized countries have more flexibility, as fewer individuals will be required to complete respective trainings. Marketing concierge services are planned to be offered in the second half of the year.

Voice from the Industry

“Similar to other businesses around the world, we’ve had to quickly adapt and change to the new realities of the pandemic,” said Jon Novakowski, Chief Visionary Officer of Vector Tech Group. “The new RUCKUS BIG DOGS Partner Program arms Vector Tech Group with expertise on driving innovation and practical tools to seize growth opportunities. We have been collaborating with CommScope RUCKUS on making sure customers across the education market have access to ​state-of-the-art cloud-managed Wi-Fi services that make network design, implementation, and operations seamless. The new program enables us to take it to the next level, which can only be a win-win-win for all.”

With the three-tier model, customers can be confident that Elite partners have the training, financial incentives, certifications, and compliance requirements necessary to provide the highest levels of customer service. The new program improves benefits at each tier to help partners grow. All tier levels will continue to have access to world-class training to improve their technical expertise and distinguish themselves in the marketplace while increasing engagement with CommScope.

The new program will be effective beginning on April 1, 2022.

All product names, trademarks and registered trademarks are property of their respective owners.

About CommScope:

CommScope (NASDAQ: COMM) is pushing the boundaries of technology to create the world’s most advanced wired and wireless networks. Our global team of employees, innovators and technologists empower customers to anticipate what’s next and invent what’s possible. Discover more at www.commscope.com.

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This press release includes forward-looking statements that are based on information currently available to management, management’s beliefs, as well as on a number of assumptions concerning future events. Forward-looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, which could cause the actual results to differ materially from those currently expected. In providing forward-looking statements, the company does not intend, and is not undertaking any obligation or duty, to update these statements as a result of new information, future events or otherwise.

Source: CommScope

View source version on businesswire.com: https://www.businesswire.com/news/home/20220324005222/en/

News Media Contact:

Cheryl Przychodni, CommScope

+1-630-297-1794 or publicrelations@commscope.com

Financial Contact:

Michael McCloskey, CommScope

+1-828-431-9874

Source: CommScope

FAQ

What is the RUCKUS BIG DOGS Partner Program announced by CommScope?

The RUCKUS BIG DOGS Partner Program is a new three-tiered program (Elite, Certified, and Registered) designed to enhance partner engagement and provide access to market development funds.

When does the new RUCKUS BIG DOGS Partner Program become effective?

The program will be effective beginning on April 1, 2022.

What training opportunities does the RUCKUS Partner Program offer?

Elite partners will receive enhanced technical and demo training on key RUCKUS networking technologies such as Wi-Fi, switching, IoT, cloud management, and AIOps.

What market is the RUCKUS BIG DOGS Partner Program targeting?

The program targets the campus networking and in-building cellular markets, which are expected to grow to $14 billion by 2025.

How does the new program benefit partners?

It provides industry-specific specializations, updated marketing tools, and enhanced financial incentives to support partner growth.