Columbia Sportswear Company Appoints Christiana Smith Shi to Its Board of Directors

Rhea-AI Summary

Columbia Sportswear Company (NASDAQ: COLM) announced the appointment of Christiana Smith Shi as a director and member of its Audit Committee, effective July 8, 2022. Shi, founder of Lovejoy Advisors, LLC, brings extensive direct-to-consumer experience from her previous role as President, Direct-to-Consumer at Nike. She also serves on the boards of Mondelēz International (NASDAQ: MDLZ) and United Parcel Service (NYSE: UPS). CEO Tim Boyle expressed enthusiasm about Shi's expertise, which is expected to bolster the company's direct-to-consumer initiatives.

Positive

• Appointment of Christiana Smith Shi as director expected to enhance direct-to-consumer strategy.
• Shi's experience at Nike may provide valuable insights for growth.

Negative

• None.

PORTLAND, Ore.--(BUSINESS WIRE)-- Columbia Sportswear Company (Nasdaq: COLM), a global leader in designing, sourcing, marketing, and distributing outdoor, active and everyday lifestyle apparel, footwear, accessories, and equipment products, today announced that its board of directors appointed Christiana Smith Shi to serve as a director and member of its Audit Committee, effective July 8, 2022.

Ms. Shi is the Principal at Lovejoy Advisors, LLC, an advisory services firm focused on digitally transforming consumer and retail businesses, which she founded in 2016. Previously, she served as President, Direct-to-Consumer at Nike, Inc. from 2013 until 2016 after serving in various roles beginning in 2010.

Ms. Shi serves on the board of directors, governance and people committee and compensation committee of Mondelēz International, Inc. (Nasdaq: MDLZ). Ms. Shi also serves on the board of directors, compensation and human capital committee and risk committee of United Parcel Service, Inc. (NYSE: UPS).

“We are thrilled to have Christiana join our board of directors,” said Chairman, President and CEO, Tim Boyle. “Christiana’s deep direct-to-consumer experience will be a tremendous asset to our Board as we look to grow that portion of our business.”

About Columbia Sportswear Company

Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the company's brands are today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL®, and prAna® brands. To learn more, please visit the company's websites at www.columbia.com, www.mountainhardwear.com, www.SOREL.com, and www.prana.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220712006184/en/

Andrew Burns, CFA

Vice President of Investor Relations and Strategic Planning

Columbia Sportswear Company

(503) 985-4112

aburns@columbia.com

Source: Columbia Sportswear Company

FAQ

What is the significance of Christiana Smith Shi's appointment to Columbia Sportswear Company?

Christiana Smith Shi's appointment enhances Columbia's expertise in direct-to-consumer initiatives, potentially driving growth.

When was Christiana Smith Shi appointed as a director at Columbia Sportswear?

Christiana Smith Shi was appointed as a director effective July 8, 2022.

What other companies does Christiana Smith Shi serve on the board of?

She serves on the boards of Mondelēz International (MDLZ) and United Parcel Service (UPS).

How might Shi's background at Nike impact Columbia Sportswear Company?

Shi's background at Nike may bring valuable direct-to-consumer insights that could benefit Columbia's growth strategy.