Cineverse Unveils Public Beta of AI-Powered Content Discovery Solution - cineSearch
Cineverse, a streaming technology and entertainment company, has launched cineSearch, an AI-powered content search and discovery service. The platform, available in public Beta, features Ava, an AI video adviser, providing personalized recommendations to make choosing what to watch quick and enjoyable. For viewers, cineSearch offers fast access to a vast library of movies and TV shows, reducing decision time. The service aims to enhance user engagement, reduce subscriber churn, and improve monetization for streaming platforms and device makers. By leveraging AI and partnerships with industry leaders, cineSearch looks to revolutionize how audiences interact with content.
cineSearch introduces Ava, an AI video adviser, offering personalized recommendations to viewers, revolutionizing content discovery.
The platform promises quick and personalized search results, reducing viewer decision time and enhancing user engagement.
cineSearch aims to improve monetization for streaming platforms and device makers by connecting users with the content they want, ultimately reducing subscriber churn.
Partnerships with industry leaders such as Vionlabs, Datatonic, and Gracenote ensure comprehensive understanding of filmed content and access to vast data on TV shows and movies, enhancing the platform's capabilities.
One-third of viewers have canceled a streaming service due to difficult search functionality, indicating potential challenges in user adoption and retention for cineSearch.
While cineSearch aims to reduce subscriber churn by 16%, there may be challenges in convincing users to adopt a new content discovery tool over existing options.
Introducing Ava, an "AI Video Advisor" Designed to Decrease Time Deciding What to Watch, Provide Fast, Personalized Viewing Recommendations and Enable Platforms to Increase Revenue and Reduce Churn
Watch the cineSearch intro video on YouTube.
For viewers who are used to averaging more than 10 minutes deciding what to watch, cineSearch brings quick, personalized search results with links to watch directly on whatever streaming platform the titles are available. Because this tool can access metadata from more than two million films and TV shows, cineSearch provides a way to discover more content than ever before. Ava's recommendations not only take title, cast and genre into account, but also the content's theme, tone, mood, setting, music score, plot, micro-genre, among other traits – plus a viewer's viewing history, location, the current date, and other factors to decide the ideal titles to suggest.
For streaming platforms and device makers/OEMs facing problems such as subscriber churn and unnecessary friction for monetization thanks to ineffective search and discovery, cineSearch offers a personalized solution for keeping users engaged and retained by connecting them to the titles they want, where they are available. In fact, according to a Cineverse study, one-third of viewers have canceled a streaming service because they felt the search functionality was hard to use, and
For content creators, especially indie filmmakers, cineSearch helps viewers discover content they may have otherwise never found on their own, bringing their stories to new fans at a time during which lesser-known/watched titles are being cut from major streamers' libraries.
"In our eyes, cineSearch is a win-win-win – using AI to solve actual problems that our industry has to contend with in order to keep serving fans, creators, and all of the platforms that connect the two," said Cineverse Chairman and CEO Chris McGurk. "I couldn't be more thrilled to be launching cineSearch in Beta today, introducing Ava to the world, while also officially initiating the go-to-market strategy we have developed that will drive revenue to our company in three ways: by licensing cineSearch to OEMs and streaming platforms as a white-label service; by driving fans to our own streaming brands; and offering a subscription service directly to consumers in the future."
In February, Cineverse announced the groundbreaking plans to develop cineSearch (initial announcement: Cineverse Partners with Google Cloud to Launch a Conversational AI-Powered Search & Discovery Tool for Film and Television Content).
Cineverse followed that by announcing partnerships with Vionlabs, Datatonic and Gracenote, a Nielsen company. By teaming with these best-in-class companies, cineSearch has a comprehensive contextual understanding of filmed content (based on colors, emotions, mood, environments etc.) and access to data on millions of TV shows and movies, along with guardrails and security best practices to ensure that cineSearch is safe, robust, and ethical.
"Now that cineSearch has entered its next phase, our vision is closer to completion and we are excited for our sales team, along with the support of our partners, to engage with OEMs and other potential customers," said Cineverse Chief Technology Officer & Chief Operating Officer Tony Huidor. "In early testing, we have seen great engagement from users thus far, who have averaged 41 minutes per session. The public Beta will allow us to collect even more information that will also allow us to take direct consumer feedback and behavior into account as we make additional enhancements, add new features, integrate more enriched metadata and evolve the product even further than it is today."
For more information or to sign up for the cineSearch Beta, visit www.cineSearch.com.
About Cineverse:
Cineverse's advanced, proprietary technology drives the distribution of over 71,000 premium films, series, and podcasts to more than 82 million unique viewers monthly. From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving their own network of fan channels, Cineverse (NASDAQ: CNVS) is powering the future of Entertainment. For more information, please visit cineverse.com.
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Press Contacts:
Media
The Lippin Group, cineverse@lippingroup.com
Investors
Julie Milstead, investorrelations@cineverse.com
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SOURCE Cineverse Corp.
FAQ
What is cineSearch?
cineSearch is an AI-powered content search and discovery service launched by Cineverse to revolutionize how audiences interact with movies and TV shows by providing personalized recommendations through Ava, an AI video adviser.
How can viewers access cineSearch?
Viewers can access cineSearch, currently in public Beta, at cineSearch.com to get quick and personalized search results for a vast library of films and TV shows.
How does cineSearch aim to reduce subscriber churn?
cineSearch aims to reduce subscriber churn by offering personalized recommendations and quick access to desired content, enhancing user engagement and satisfaction.
What are the potential benefits of cineSearch for content creators?
cineSearch helps indie filmmakers and content creators reach new fans by facilitating the discovery of lesser-known titles, potentially expanding their audience reach.
