CNO Financial Group Renews Title Sponsorship of the Indianapolis Monumental Marathon Through 2026

Rhea-AI Summary

CNO Financial Group has extended its title sponsorship of the Indianapolis Monumental Marathon through 2026. This marathon, one of the top 15 largest in the U.S., attracts Olympians, Boston Marathon qualifiers, and runners from nationwide and international locations. The announcement highlights CNO's commitment to community health and well-being in central Indiana. The marathon, organized by the non-profit Beyond Monumental, celebrates its 10th anniversary of CNO's sponsorship in 2025. The 2023 event saw nearly 15,000 participants from all 50 states and over 25 countries. Registration for the 2024 marathon is open and expected to sell out for the 12th consecutive time.

Positive

• CNO Financial Group has extended its title sponsorship of the marathon through 2026.
• The event is one of the top 15 largest marathons in the U.S.
• The marathon attracts a diverse group of participants, including Olympians and Boston Marathon qualifiers.
• CNO's sponsorship reflects a strong commitment to the health and well-being of the central Indiana community.
• The marathon has a history of sell-outs, indicating strong community support and engagement.
• Nearly 15,000 participants attended the 2023 marathon from all 50 states and over 25 countries.
• Registration for the 2024 marathon is already open and expected to sell out for the 12th consecutive time.

Negative

• The press release lacks concrete financial details about the sponsorship, such as the amount invested by CNO.
• There is no information on the financial impact or return on investment from the marathon sponsorship for CNO.
• Details about the direct benefits to shareholders from this extended sponsorship are not provided.

CARMEL, Ind., June 18, 2024 /PRNewswire/ -- CNO Financial Group, Inc. (NYSE: CNO) announced an extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon through 2026. The race has grown to one of the top 15 largest marathons in the country and attracts Olympians, Boston Marathon qualifiers and running enthusiasts from around the country and internationally.

"This annual event and our partnership with Beyond Monumental exemplifies CNO's commitment to the health and well-being of our hometown community of central Indiana," said Rocco Tarasi, chief marketing officer of CNO and Beyond Monumental board member. "We are thrilled to renew our sponsorship of this nationally recognized race and look forward to the 10^th anniversary of our title sponsorship in 2025."

Since 2016, CNO has partnered with Beyond Monumental, the 501(c)3 non-profit responsible for the event, as the title sponsor of the marathon, half marathon and 5K.

"We are delighted to announce CNO's renewed commitment to Indiana's largest marathon," said Jed Cornforth, executive director of Beyond Monumental. "Their steadfast dedication and support of the event, our organization, and the community help our team to build exceptional event experiences and provide access to health and wellness programming for local students. As we gear up for the 17^th year of the race, we can't wait to celebrate all of the monumental achievements of our participants, sponsors, and volunteers this year."

Over the course of the event's history, the CNO Financial Indianapolis Monumental Marathon has featured 11 sell-outs and, in 2023, welcomed nearly 15,000 participants from all 50 states and more than 25 countries to downtown Indianapolis. Registration is already open for the 2024 CNO Financial Indianapolis Monumental Marathon and is on track to sell out for the 12th consecutive time.

For more information and to register for the race, please visit monumentalmarathon.com.

About CNO Financial Group
CNO Financial Group, Inc. (NYSE: CNO) secures the future of middle-income America. CNO provides life and health insurance, annuities, financial services and workforce benefits solutions through our family of brands, including Bankers Life, Colonial Penn, Optavise and Washington National. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and $35 billion in total assets. Our 3,500 associates, 4,700 exclusive agents and more than 5,000 independent partner agents guide individuals, families and businesses through a lifetime of financial decisions. For more information, visit CNOinc.com.

About Beyond Monumental
Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, provides the Indianapolis community with a complement of activities built around their premiere event that promotes healthy living & fitness for all ages. Beyond Monumental gives back to the Indianapolis community by supporting youth programming that reinforces healthy lifestyles for young people, with an emphasis on working with urban students and Indianapolis Public Schools, donating over $1.5 million in 15 years. The CNO Financial Indianapolis Monumental Marathon is a top 15 marathon in the US and is nationally recognized by Runners' World as one of "Ten Great Marathons for First Timers". The 17th annual running is scheduled for Nov. 9, 2024. For more information, please visit beyondmonumental.org.

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SOURCE CNO Financial Group

FAQ

What is the duration of CNO Financial Group's extended sponsorship of the Indianapolis Monumental Marathon?

CNO Financial Group has extended its title sponsorship of the Indianapolis Monumental Marathon through 2026.

How popular is the Indianapolis Monumental Marathon?

The Indianapolis Monumental Marathon is one of the top 15 largest marathons in the U.S. and attracts participants from all 50 states and over 25 countries.

What milestones are being celebrated in CNO Financial Group's sponsorship of the marathon?

CNO Financial Group will celebrate the 10th anniversary of its title sponsorship in 2025.

How many participants attended the 2023 Indianapolis Monumental Marathon?

Nearly 15,000 participants from all 50 states and over 25 countries attended the 2023 marathon.

Is registration for the 2024 Indianapolis Monumental Marathon open?

Yes, registration for the 2024 Indianapolis Monumental Marathon is open and is expected to sell out for the 12th consecutive time.