CNO Financial Group Announces Continued Support of Beyond Monumental

Rhea-AI Summary

CNO Financial Group has extended its title sponsorship of the CNO Financial Indianapolis Monumental Marathon through 2022. This partnership, in place since 2016, has contributed to a 23% growth in participation, with last year's event becoming the largest yet, featuring 4,900 marathon finishers and over 16,000 total finishers. The marathon will be held virtually in 2020 due to the COVID-19 pandemic. CNO's commitment to health and wellness continues to strengthen community ties and support local initiatives.

Positive

• Extension of sponsorship enhances brand visibility and commitment to community health.
• 23% growth in marathon participation since 2016 showcases successful partnership.
• Event sold out last year, indicating strong community engagement and interest.

Negative

• None.

CARMEL, Ind., Aug. 18, 2020 /PRNewswire/ -- CNO Financial Group, Inc. (NYSE: CNO) announced the extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon for another two years. CNO Financial will maintain the title sponsorship through 2022.

CNO has partnered with Beyond Monumental as title sponsors of the marathon since 2016. The CNO Financial Indianapolis Monumental Marathon also includes the CNO Financial Indianapolis Monumental Half Marathon, and CNO Financial Indianapolis Monumental 5K, and CNO Financial Indianapolis Monumental Kids Fun Run.

This year's CNO Financial Indianapolis Monumental Marathon, Half Marathon and 5K will take place completely virtual, allowing participants to run their race on their own and helping to ensure the health and safety of all participants amid the COVID-19 pandemic. 

"Now more than ever, it's important to continue to support each other, our communities and our partners," said Rocco Tarasi, chief marketing officer of CNO Financial Group. "Our partnership with Beyond Monumental is the perfect opportunity for CNO associates to get involved with a great cause. We are excited about extending our sponsorship and look forward to continuing to work closely with Beyond Monumental to further our shared commitment to the health and wellness of our community."

The CNO Financial Indianapolis Monumental Marathon has experienced 23 percent growth since the first year of CNO's sponsorship in 2016. Last year's race was the largest yet, selling out in all three event distances offered with a record 4,900 marathon finishers and more than 16,000 overall finishers.  The race also included more than 330 CNO Financial associates, family and friends. Last year, the CNO Financial Indianapolis Monumental Marathon rose to the 14^th largest marathon in the U.S.

"CNO Financial Group's unwavering support of the CNO Financial Indianapolis Monumental Marathon has been instrumental in the growth of the event and its ability to reach more of the communities we serve," said Jed Cornforth, executive director of Beyond Monumental.  "Their ongoing commitment to health, wellness, and the community will allow us to continue that mission and make even more of an impact in the years to come."

About Beyond Monumental
Beyond Monumental provides the Indianapolis community with a complement of activities built around their premiere event that promotes healthy living & fitness for all ages. Beyond Monumental gives back to the Indianapolis community through Monumental Kids Movement, a bi-weekly program that focuses on engaging and educating youth about the benefits of physical fitness and healthy living. Beyond Monumental has donated more than $1.3 million in 11 years to causes supporting local public education. The CNO Financial Indianapolis Monumental Marathon is a top 15 marathon in the US and is nationally recognized by Runners' World as one of "Ten Great Marathons for First Timers". The 13th annual running is scheduled for Nov. 7, 2020.

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SOURCE CNO Financial Group

FAQ

What is the duration of CNO Financial's sponsorship of the Indianapolis Marathon?

CNO Financial has extended its title sponsorship through 2022.

When is the next CNO Financial Indianapolis Monumental Marathon scheduled?

The next marathon is scheduled for November 7, 2020.

How many finishers were in last year's CNO Financial Indianapolis Monumental Marathon?

Last year's marathon had 4,900 finishers, with over 16,000 total participants.

What impact has CNO Financial's sponsorship had on marathon participation?

CNO Financial's sponsorship has resulted in a 23% growth in participation since 2016.

Why is the marathon being held virtually this year?

The event will be virtual to ensure the health and safety of participants amid the COVID-19 pandemic.