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Overview of CNH Industrial N.V. (CNHI)
CNH Industrial N.V. is a globally recognized leader in the capital goods sector, operating a diverse portfolio of brands that deliver innovative solutions in agriculture, construction, commercial vehicles, and powertrain systems. Headquartered in the Netherlands, the company leverages its extensive industrial experience, advanced technology, and global footprint to address the evolving needs of its customers across over 180 countries. With a legacy spanning more than 180 years, CNH Industrial is at the forefront of driving productivity, sustainability, and connectivity in its markets.
Core Business Segments
CNH Industrial operates through three primary business segments:
- Agriculture: Represented by brands such as Case IH, New Holland Agriculture, and Steyr, this segment focuses on tractors, combine harvesters, and precision farming technologies. CNH leverages cutting-edge automation and AI-driven tools to enhance productivity and sustainability in farming operations.
- Construction: Through Case and New Holland Construction, the company offers a comprehensive range of earthmoving equipment, including excavators, loaders, and backhoes, catering to diverse construction needs worldwide.
- Powertrain and Specialty Vehicles: FPT Industrial provides advanced engines, transmissions, and powertrain systems, while Iveco and its sub-brands address commercial transportation, firefighting, and defense needs.
Global Presence and Brand Ecosystem
CNH Industrial’s brand ecosystem is a key differentiator, with each brand excelling in its respective market:
- Case IH and New Holland Agriculture: Leaders in agricultural machinery, offering innovative solutions for precision farming and sustainable practices.
- Case and New Holland Construction: Renowned for durable and efficient construction equipment.
- Iveco: A trusted name in commercial vehicles, buses, and specialty vehicles.
- FPT Industrial: A powerhouse in powertrain systems, known for its efficiency and sustainability.
- Magirus and Iveco Defence Vehicles: Specialized in firefighting and defense equipment.
This diverse portfolio enables CNH to address a wide range of industrial challenges while maintaining a competitive edge in multiple market segments.
Innovation and Sustainability
CNH Industrial is committed to advancing sustainable and smart technologies. The company invests heavily in precision agriculture, automation, and Industry 4.0 solutions to enhance operational efficiency and environmental stewardship. Initiatives like biomethane-powered tractors and autonomous robots in manufacturing exemplify its dedication to reducing carbon footprints and promoting resource efficiency.
CNH also aligns its corporate social responsibility (CSR) efforts with the United Nations Sustainable Development Goals (SDGs), supporting projects that foster economic growth, social inclusion, and environmental sustainability in vulnerable communities worldwide.
Competitive Landscape
In the competitive capital goods sector, CNH Industrial faces strong competition from companies like Deere & Company, Caterpillar, and AGCO. Its differentiation lies in its global reach, diverse brand portfolio, and focus on integrating cutting-edge technologies into its products and services. By addressing industry challenges such as climate change, labor shortages, and resource efficiency, CNH positions itself as a forward-thinking leader in its field.
Conclusion
CNH Industrial N.V. is a cornerstone of the capital goods industry, combining innovation, sustainability, and a customer-centric approach to deliver value across agriculture, construction, and powertrain markets. Its commitment to technological advancement and environmental responsibility ensures its relevance in a rapidly changing global landscape. As a trusted partner to farmers, builders, and industrial operators worldwide, CNH continues to shape the future of its industries with resilience and vision.
CNH has launched the third installment of its 'A Sustainable Year' series, highlighting sustainable production at its Lecce plant in Italy. This month marked the start of production for their first electric compact wheel loader, a 3.7-ton machine. The Lecce facility, home to CNH’s largest photovoltaic power installation with 7,300 solar panels and a peak power of 3.3 MW, reduces CO2 emissions by over 1,200 tons annually. The plant produces over 200 models for CNH’s CASE Construction Equipment and New Holland Construction brands. CNH, a global leader in equipment, technology, and services, focuses on innovation, sustainability, and productivity to drive customer success.
On July 2, 2024, CNH's UK Basildon plant showcased a special edition T7.300 tractor at St Anne Line Catholic Junior School in Basildon, England, to celebrate 60 years of manufacturing and support King Charles' initiative, The Big Help Out. The event featured a colorful tractor, competitions, and activities to strengthen community ties and promote CNH's contributions. The campaign aims to encourage volunteerism and educate the community about CNH's impact.
CNH has successfully installed solar panels on its St. Mary's site in New South Wales, Australia. This installation, comprising 1,412 panels, generates a peak power output of 600.1 KWp, covering over half of the site's energy needs. This site hosts the ANZ headquarters and the national distribution center.
This project follows the 2022 installation at the K Line Plant, which generates 178,136 KWh annually. Both initiatives are part of CNH's global strategy to achieve 90% renewable electricity consumption by 2030.
CNH's solar projects in Australia are pivotal to its sustainability goals, contributing to the company's worldwide commitment and setting a path towards a greener future.
New Holland, under the CNH brand, showcased its advancements in alternative fuel tractors and innovative agricultural machinery at Agrishow 2024. Highlighted were the T4 Electric Power, the first fully electric utility tractor, and the T6.180 Methane Power, the first tractor using biomethane from organic waste. Both are significant for their environmental benefits. Additionally, the Guardian SP310F sprayer, recognized as the Machine of the Year Brazil 2024/2025, was unveiled. This sprayer features advanced precision agriculture technology, including the IntelliView™ 12 monitor for enhanced fleet management and connectivity. These developments reinforce New Holland's leadership in sustainable and efficient agricultural solutions.
Case IH, a brand of CNH, has unveiled a prototype ethanol-powered engine developed in collaboration with FPT Industrial at the Agrishow in Ribeirão Preto, Brazil. The engine, named Cursor 13, is designed to run on fuel derived from sugarcane and is currently in the development phase. It will soon undergo testing on Case IH sugarcane harvesters. This innovation aligns with Case IH's mission to equip farmers with advanced technology solutions. The brand continues to offer a robust range of agricultural machinery, including grain, sugarcane, and coffee harvesters, tractors, self-propelled sprayers, and planters.
Raven Industries, a CNH brand and leader in precision agriculture technology, showcased its latest innovations at Agrishow 2024 on June 18, 2024, in Northampton, MA.
The event highlighted Raven's commitment to enhancing farming operations through automation and precision technology. Key products presented included the Raven CRx Guidance Kit and the Augmenta Field Analyzer, both designed to boost productivity and profitability for farmers.
The company's approach focuses on providing easy-to-use, scalable solutions compatible with various machine models, brands, and sizes. Raven's integration with CNH platforms ensures a reliable and consistent user experience globally.
More information about Raven's technology suite can be found on their website or through local dealers.
CNH has partnered with Intelsat to provide ruggedized satellite communications (SATCOM) solutions for farmers, making them the first to offer this service. The collaboration will allow CNH's Case IH, STEYR, and New Holland customers to access the internet via Intelsat's multi-orbit network, enhancing productivity and yield through precision agriculture. The service will be launched in Brazil in the second half of 2024, with plans to expand to the U.S., Australia, and other regions. Intelsat's industrial-grade terminals are proven to withstand extreme farming conditions and will be installed and supported by Case IH and New Holland dealers.
CNH has launched its annual publication, A Sustainable Year magazine, which highlights the company's innovation and sustainability efforts. The first story focuses on how humans can build trust in AI recommendations, particularly through explainable AI (XAI) within the XMANAI project in San Matteo, Italy. The article features insights from Dr. Fabio Grandi of the University of Modena and Reggio Emilia. This series will continue to cover CNH's community support, diversity, inclusion initiatives, and product innovation.
Case IH, a brand of CNH, showcased over 20 machines at the 29th Agrishow in Brazil. The main highlight was the Quadtrac AFS Connect 715, the most powerful tractor ever produced by the brand, featuring an FPT Cursor 16 engine with up to 778 hp. This tractor has won AE50 and Good Design 2023 awards.
Case IH also presented its first 100% electric tractor concept, the Electric Farmall, which has won the Good Design 2023 and the Farm Machine 2024 awards in the Utility Tractor category.
The Farmall Max 140, with a 141 hp engine and advanced connectivity features, was introduced as well. Additionally, a prototype ethanol-powered Cursor 13 engine aimed at reducing CO2 emissions and operating costs was unveiled.
These innovations reflect Case IH's commitment to high performance, sustainability, and advanced agricultural technology.
On June 7, 2024, CNH shared its initiatives on World Environment Day, highlighting its commitment to sustainability. The company's efforts align with the UN's World Environment Day themes of land degradation, desertification, and drought. Through a video series, CNH showcased its projects such as no-till planting in Brazil, the development of electric-powered construction equipment, and community support for agricultural land preservation. These initiatives reflect CNH's dedication to aiding farmers and builders worldwide while promoting environmental conservation.