CNH tractor design wins 2024 German Design Award

Rhea-AI Summary

CNH Industrial (CNHI) receives the 2024 German Design Award for its STEYR Plus tractor range, recognized for Excellent Product Design in the Utility Vehicles category. The company's Design Center continues to elevate agricultural equipment through creativity that challenges traditional industry norms. The STEYR Plus tractors feature a dramatic new design language, emphasizing modernity, strength, power, and technology, with striking new hood styling, integrated road and work lighting, enhanced cab comfort, better visibility, and the latest telematics technology for operator ease. CNH Industrial is a world-class equipment and services company, providing strategic direction, R&D capabilities, and investments for global and regional brands, including Case IH, New Holland Agriculture, CASE, New Holland Construction Equipment, STEYR, Raven, Hemisphere, Flexi-Coil, Miller, Kongskilde, and Eurocomach. The company's purpose of Breaking New Ground centers on Innovation, Sustainability, and Productivity, driving customer efficiency and success.

Positive

• STEYR Plus tractors awarded for Excellent Product Design in the Utility Vehicles category
• CNH Industrial's Design Center recognized for creativity and challenging industry norms
• STEYR Plus tractors feature a dramatic new design language emphasizing modernity, strength, power, and technology
• CNH Industrial provides strategic direction, R&D capabilities, and investments for global and regional brands
• CNH Industrial's purpose of Breaking New Ground centers on Innovation, Sustainability, and Productivity

Negative

• None.

The company’s Design Center awarded for its STEYR® Plus tractor range

Basildon, December 5, 2023

The CNH Design team continues to elevate our Ag equipment through creativity that challenges the traditional norms of the industry. Their efforts were recognized by the 2024 German Design Awards, presented by the German Design Council (est. 1953). Our STEYR brand’s Plus tractor series was selected for Excellent Product Design in the Utility Vehicles category for its impressive synergy of function, design, quality and sustainability.

STEYR Plus tractors are the first to feature a dramatic new design language developed for the brand’s products. This sharp and crisp language emphasizes modernity, strength, power, and technology through features such as striking new hood styling with integrated road and work lighting.

Inside the cab, additional comfort and better visibility complement the latest in telematics, which ease the operator’s task through instant data transfer from the machine to the cloud and auto guidance with automated steering.

“We are honored to see our efforts to enhance the tech aesthetics of STEYR recognized by the German Design Council,” said David Wilkie, Design Director at CNH. “It underlines the importance of good design in delivering our customers a world class experience when they use our machines.”

CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. 

Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.  

For more information and the latest financial and sustainability reports visit: cnhindustrial.com 
For news from CNH Industrial and its Brands visit: media.cnhindustrial.com 

Media contacts: 

Rebecca Fabian	Alex Ellis
North America	United Kingdom
Tel. +1 312 515 2249	Tel. +44 (0)758 106 1696

mediarelations@cnhind.com

Attachments

• 20231205_PR_CNH_German_Design_Awards_2024
• STEYR_Designer David Wilkie_STEYR PLUS
• STEYR PLUS 2
• STEYR PLUS

FAQ

What award did CNH Industrial receive for its STEYR Plus tractor range?

CNH Industrial received the 2024 German Design Award for Excellent Product Design in the Utility Vehicles category for its STEYR Plus tractor range.

What are the key features of the STEYR Plus tractors?

The STEYR Plus tractors feature a dramatic new design language emphasizing modernity, strength, power, and technology, with striking new hood styling, integrated road and work lighting, enhanced cab comfort, better visibility, and the latest telematics technology for operator ease.

What is CNH Industrial's purpose?

CNH Industrial's purpose of Breaking New Ground centers on Innovation, Sustainability, and Productivity, driving customer efficiency and success.

What brands are included under CNH Industrial?

CNH Industrial's global and regional brands include Case IH, New Holland Agriculture, CASE, New Holland Construction Equipment, STEYR, Raven, Hemisphere, Flexi-Coil, Miller, Kongskilde, and Eurocomach.