CNH Industrial to invest 21.4 million euros in its New Holland Center of Excellence in the Vendée region of France

Rhea-AI Summary

CNH Industrial is set to invest 21.4 million euros in its Coëx facility over the next two years to enhance manufacturing and research capabilities. This investment focuses on expanding production and advancing product development, reinforcing Coëx's role as a Center of Excellence for specialized harvesting equipment. The facility, known for over 70 years of expertise in mechanized grape harvesting, is a global exporter of self-propelled harvesters. The introduction of the TE6 straddle tractor, specifically designed for narrow vineyards, further showcases the company's commitment to innovation. Certification under Origine France Garantie is in progress for this new range as CNH strives to bolster its leading position in the specialty equipment market.

Positive

• Investment of 21.4 million euros to expand capabilities at Coëx facility.
• Coëx recognized as a Center of Excellence for specialty harvesting.
• Introduction of new TE6 straddle tractors designed for narrow vineyards.
• The Coëx facility has over 70 years of experience in mechanized grape harvesting.

Negative

• None.

The company is extending its manufacturing and research capabilities at the Coëx facility

London, 6 April 2023

CNH Industrial will invest 21.4 million euros over the next two years in its French manufacturing and research and development facility in Coëx (Vendée). This investment is focused on expanding the site’s manufacturing capacities and on product development.

“The Coëx site is recognized globally as a Center of Excellence for specialty harvesting and exports the best of ‘Made in France’ to the world,” said Carlo Sisto, President EMEA, CNH Industrial.

The New Holland facility in Coëx has been at the forefront of mechanized grape harvesting technology for over 70 years and develops and manufactures self-propelled grape and olive harvesters for global export.

“The specialty equipment segment is a key market for the company globally, and our New Holland brand is the undisputed market leader,” said Mr. Sisto.

Today, New Holland introduced its new range of straddle tractors – the TE6 - developed in partnership with the renowned Turin design house, Pininfarina. These versatile tractors have been specifically designed for narrow vineyards, such as those in the Champagne region.

The equipment produced in Coëx is certified as guaranteed Origine France Garantie (French Origin Guaranteed), and the TE6 range is in the process of undergoing this certification.

This commitment to excellence in the specialty sector is another example of how CNH Industrial is Breaking New Ground to benefit its customers, the world’s farmers.

CNH Industrial (NYSE: CNHI / MI: CNHI) is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland Agriculture supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; Kongskilde, providing tillage, seeding and hay & forage implements; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH Industrial’s 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnhindustrial.com

For news from CNH Industrial and its Brands visit: media.cnhindustrial.com

Contacts:

Marilù Brancato	Mariangela Vicenti
Tel: +39 345 397 2860	Tel: +39 334 39 29 738
Email: mediarelations@cnhind.com

Attachments

• 20230406_PR_CNH_Industrial_to_invest_21.4_million_euros_in_its_New_Holland_Center_of_Excellence_in_the_Vendée_region_of_France.doc
• New Holland Straddle Tractor TE6 Range_01
• New Holland Straddle Tractor TE6 Range_02
• New Holland Straddle Tractor TE6 Range_03

FAQ

What is CNH Industrial's recent investment in Coëx?

CNH Industrial is investing 21.4 million euros in its Coëx facility to enhance manufacturing and research capabilities.

What products are manufactured at the Coëx facility?

The Coëx facility manufactures self-propelled grape and olive harvesters for global export.

What is the significance of the TE6 straddle tractor?

The TE6 straddle tractor is designed specifically for narrow vineyards, showcasing CNH Industrial's innovation in the specialty equipment sector.

How long has the Coëx facility been involved in grape harvesting technology?

The Coëx facility has been at the forefront of mechanized grape harvesting technology for over 70 years.