CNH Industrial brands named Winners in German Design Awards 2022
CNH Industrial (NYSE: CNHI) has achieved recognition at the German Design Awards, with the STEYR Terrus CVT tractor and IVECO T-WAY truck awarded as "Excellent Product Design" winners. This prestigious accolade reflects the company’s commitment to superior design quality, assessed by a diverse jury of 37 experts. The STEYR tractor excelled in the Industry category, focusing on operator comfort and rugged design, while the IVECO T-WAY was acknowledged in the Utility Vehicles category for its robust aesthetics. Both products highlight CNH Industrial’s dedication to innovation and brand identity.
- Recognition in the German Design Awards enhances brand reputation.
- STEYR Terrus CVT tractor won in the Industry category for superior design.
- IVECO T-WAY truck acknowledged in the Utility Vehicles category.
- None.
The German Design Council has named the STEYR Terrus CVT tractor and the IVECO T-WAY truck as “Excellent Product Design” Winners. The German Design Awards series is one of the most prestigious in the design landscape across all industries.
London, November 26, 2021
CNH Industrial (NYSE: CNHI / MI: CNHI) has been recognized with two “Excellent Product Design Winner” distinctions for its STEYR and IVECO brand products in the German Design Awards, the premier award of the German Design Council (est. 1953). The winning designs were determined by a jury of 37 eminent design experts spanning 10 nationalities and representing the design industry, business, academia, and science.
The Terrus CVT tractor from the company’s agricultural specialist brand STEYR was named “Winner” in the Industry category. Its design features a perfect balance of style and function with a premium interior that puts the focus on operator ergonomics and comfort and an exterior design that is tough and rugged with a strong personality. Designed for the most extreme off-road missions, the T-WAY from the commercial vehicle brand IVECO was named “Winner” in the Utility Vehicles category. The aesthetical proportions between the cab and chassis together with its robust full metal bumper express power and confidence, elements that are evocative of the brand DNA.
These “Winner” distinctions from the German Design Awards pay tribute to the outstanding design work demonstrated by the CNH Industrial Design team in their specific categories. They are the latest recognition of the Company’s continued excellence in industry-leading design and a direct result of its drive for unmatched style and quality translated into unique brand identities.
CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com
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Media contact:
Rebecca Fabian
CNH Industrial
Tel. +1 312 515 2249
Email: mediarelations@cnhind.com
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