Case IH Attend Expo Prado in Uruguay
Case IH, a brand of CNH, participated in the 119th Expo Rural Prado in Montevideo, Uruguay. This international livestock and agro-industrial exhibition, organized by the Rural Association of Uruguay (ARU), provided a platform for Case IH to showcase its products to key players in the agro-industrial and livestock sectors. The event focused on technological advancements and sustainability efforts in farming.
Case IH highlighted its Farmall tractor line at the expo. Fermín Lafitte, director of Pertilco S.A., emphasized the importance of the event for interacting with customers, while Rodrigo Lanciotti, Marketing Manager, stressed the value of understanding customer needs and exhibiting Case IH's premium products.
The expo featured conferences, technical talks, training sessions, and livestock activities, showcasing the latest developments in technology, machinery, agro-inputs, and services.
Case IH, un marchio di CNH, ha partecipato alla 119ª Expo Rural Prado a Montevideo, Uruguay. Questa esposizione internazionale di bestiame e agroindustria, organizzata dall'Associazione Rurale dell'Uruguay (ARU), ha fornito una piattaforma per Case IH per mettere in mostra i suoi prodotti ai principali attori dei settori agroindustriali e dell'allevamento. L'evento si è concentrato sui progressi tecnologici e sugli sforzi per la sostenibilità nell'agricoltura.
Case IH ha messo in evidenza la sua gamma di trattori Farmall durante l'evento. Fermín Lafitte, direttore di Pertilco S.A., ha sottolineato l'importanza dell'evento per interagire con i clienti, mentre Rodrigo Lanciotti, Marketing Manager, ha evidenziato il valore di comprendere le esigenze dei clienti ed esporre i prodotti premium di Case IH.
L'expo ha presentato conferenze, relazioni tecniche, sessioni di formazione e attività legate al bestiame, mostrando gli ultimi sviluppi in tecnologia, macchinari, agro-input e servizi.
Case IH, una marca de CNH, participó en la 119ª Expo Rural Prado en Montevideo, Uruguay. Esta exhibición internacional ganadera y agroindustrial, organizada por la Asociación Rural del Uruguay (ARU), proporcionó una plataforma para que Case IH mostrara sus productos a los actores clave de los sectores agroindustriales y ganaderos. El evento se centró en los avances tecnológicos y los esfuerzos de sostenibilidad en la agricultura.
Case IH destacó su línea de tractores Farmall en la expo. Fermín Lafitte, director de Pertilco S.A., enfatizó la importancia del evento para interactuar con los clientes, mientras que Rodrigo Lanciotti, Gerente de Marketing, subrayó el valor de entender las necesidades de los clientes y exhibir los productos premium de Case IH.
La expo presentó conferencias, charlas técnicas, sesiones de capacitación y actividades ganaderas, mostrando los últimos desarrollos en tecnología, maquinaria, agroinsumos y servicios.
Case IH는 CNH의 브랜드로 우루과이 몬테비데오에서 열리고 있는 제119회 엑스포 루랄 프라도에 참가했습니다. 우루과이 농업 협회(ARU)가 주최한 이 국제 축산 및 농업 산업 전시회는 Case IH가 농업 산업과 축산 분야의 주요 업체들에게 자사 제품을 선보일 수 있는 플랫폼을 제공했습니다. 이번 행사는 농업 분야의 기술 발전과 지속 가능성 노력에 중점을 두었습니다.
Case IH는 엑스포에서 Farmall 트랙터 라인을 강조했습니다. Pertilco S.A.의 감독인 Fermín Lafitte는 고객과의 상호작용을 위한 이 이벤트의 중요성을 강조했으며, 마케팅 매니저인 Rodrigo Lanciotti는 고객의 요구를 이해하고 Case IH의 프리미엄 제품을 전시하는 것의 가치를 강조했습니다.
엑스포에서는 기술 회의, 기술 강연, 교육 세션 및 축산 활동이 진행되었으며, 최신 기술, 기계, 농업 입력 및 서비스의 발전을 소개했습니다.
Case IH, une marque de CNH, a participé à la 119e Expo Rural Prado à Montevideo, en Uruguay. Cette exposition internationale de l'élevage et de l'agro-industrie, organisée par l'Association Rurale de l'Uruguay (ARU), a offert une plateforme à Case IH pour présenter ses produits aux acteurs clés des secteurs agro-industriels et d'élevage. L'événement était axé sur les avancées technologiques et les efforts de durabilité en agriculture.
Case IH a mis en avant sa gamme de tracteurs Farmall lors de l'expo. Fermín Lafitte, directeur de Pertilco S.A., a souligné l'importance de l'événement pour interagir avec les clients, tandis que Rodrigo Lanciotti, responsable marketing, a insisté sur la valeur de comprendre les besoins des clients et de présenter les produits haut de gamme de Case IH.
L'expo a présenté des conférences, des conférences techniques, des sessions de formation et des activités d'élevage, mettant en avant les derniers développements en matière de technologie, de machinerie, d'intrants agroalimentaires et de services.
Case IH, eine Marke von CNH, nahm an der 119. Expo Rural Prado in Montevideo, Uruguay, teil. Diese internationale Vieh- und Agrarindustrieausstellung, organisiert von der Rindervereinigung Uruguays (ARU), bot Case IH eine Plattform, um seine Produkte wichtigen Akteuren der agro-industriellen und Viehzuchtsektoren zu präsentieren. Die Veranstaltung konzentrierte sich auf technologische Fortschritte und Nachhaltigkeitsbemühungen in der Landwirtschaft.
Case IH hob seine Farmall-Traktorlinie auf der Messe hervor. Fermín Lafitte, Direktor von Pertilco S.A., betonte die Bedeutung der Veranstaltung für den Austausch mit Kunden, während Rodrigo Lanciotti, Marketingmanager, den Wert des Verstehens der Kundenbedürfnisse und der Präsentation der Premiumprodukte von Case IH unterstrich.
Die Expo umfasste Konferenzen, Fachvorträge, Schulungen und Viehaktivitäten und zeigte die neuesten Entwicklungen in Technologie, Maschinen, Agrarprodukten und Dienstleistungen.
- Case IH showcased products to important agro-industrial and livestock sector companies in Uruguay
- Participation in Expo Rural Prado provided opportunity to interact with customers and understand their needs
- Event focused on technological advancements and sustainability efforts in farming
- None.
NORTHAMPTON, MA / ACCESSWIRE / October 3, 2024 / CNH
Case IH, a brand of CNH, showcased its products to some of the most important companies in the agro-industrial and livestock sector in Uruguay.
The brand attended the 119th Expo Rural Prado, the International Livestock Exhibition and Agro-industrial and Commercial Exhibition organized by the Rural Association of Uruguay (ARU) in Montevideo. The event was a great chance to discuss developments in technology and efforts to increase sustainability in farming.
Case IH highlighted the Farmall tractor line.
"Expo Prado is the most important genetics fair in the country, where the vast majority of livestock customers attend given the characteristics of the region. But it is also a very traditional social-business event that gives us the opportunity to continue interacting with our customers," said Fermín Lafitte, director of Pertilco S.A.
"It is essential to share with customers and producers a fair of these characteristics to listen to them and learn about their needs, in addition to exhibiting our products and offering the power and performance with the distinctive premium design of Case IH," said Rodrigo Lanciotti, Marketing Manager.
The 119th edition of the expo stood out for highly productive days, including conferences, technical talks, training, livestock activities, in addition to showing the latest developments and advances in technology, machinery, agro-inputs and services.
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SOURCE: CNH
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