Breaking New Ground: CNH Industrial’s Straw Management Solution in India

Rhea-AI Summary

CNH Industrial launched a successful straw management initiative in Kallar Majri, Punjab, aimed at reducing pollution and increasing yield among local farmers. Established in 2016, the program eliminated stubble burning within its first year, generating new income through straw sales for renewable energy. By October 2022, the initiative celebrated its five-year milestone, expanding to ten additional locations with eight more under evaluation. The project underscores the company's commitment to sustainable agriculture, showcasing interviews with farmers who embraced this transformative technique.

Positive

• Eliminated stubble burning in Kallar Majri within one year.
• Increased farmer income through straw sales for renewable energy.
• Expanded initiative to ten additional locations with ongoing evaluations.

Negative

• None.

NORTHAMPTON, MASS / ACCESSWIRE / January 9, 2023 /

An innovative solution to an age-old problem. Watch our latest webisode on cnhindustrial.com

"Agriculture has the word culture in it," says Kavita Sah, Head of Corporate Social Responsibility at CNH Industrial India, in our latest installment in the Breaking New Ground webisode series. She goes on to explain how a huge cultural shift was required from local farmers who were used to burning their land to dispose of their waste straw.

Working in partnership with the Ministry of Agriculture, CNH Industrial chose the village of Kallar Majri in the Punjab area of India to pilot its straw management technique in the year 2016. The results were impressive. The district eliminated all stubble burning by the end of the first year. Farmers quickly understood the benefits when they stopped this practice - reduced pollution, increased yield, and new income generation through the sale of their straw to power plants for renewable energy.

In October 2022, the company celebrated five years of the initiative.

The webisode contains insightful interviews with some of the farmers involved in the project. They explain the challenges that they had to overcome to adopt the straw management technique and share their hopes that others will follow their example. Following its initial success, the program has already been extended to an additional ten locations and a further eight locations are under evaluation.

The straw management technique pioneered here is testimony to how CNH Industrial stands with the world's farmers, making agriculture more sustainable and profitable.

Watch here: bit.ly/BreakingNewGround_en

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Contact Info:
Spokesperson: CNH Industrial
Website: https://www.3blmedia.com/profiles/cnh-industrial
Email: info@3blmedia.com

SOURCE: CNH Industrial

View source version on accesswire.com:
https://www.accesswire.com/734569/Breaking-New-Ground-CNH-Industrials-Straw-Management-Solution-in-India

FAQ

What is CNHI's straw management initiative about?

CNHI's straw management initiative focuses on eliminating stubble burning among farmers in Punjab, India, promoting sustainable farming practices.

How successful has the straw management initiative been?

The initiative successfully eliminated stubble burning within the first year and has since expanded to additional locations.

When was the straw management project launched by CNHI?

The project was launched in 2016.

What benefits did farmers experience from the straw management technique?

Farmers experienced reduced pollution, increased crop yield, and new income opportunities from selling straw to power plants.

How many locations have adopted CNHI's straw management technique as of 2023?

The initiative has expanded to ten locations, with eight more under evaluation.