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The Dan Bongino Show Podcast Audience Numbers Surge

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Cumulus Media's Westwood One announced a significant surge in audience numbers for The Dan Bongino Show podcast in July 2024. The show experienced a 40% increase in audio downloads compared to June, totaling 16,382,838 downloads. This growth was attributed to listeners seeking Bongino's expertise as a former Secret Service agent following an assassination attempt on Donald Trump before the Republican National Convention.

The podcast achieved high rankings across major charts, reaching number 2 Overall on Apple Podcasts and number 3 on Spotify's Podcast Charts. In the last two weeks of July, the average download per episode was 30% higher than the previous month. Additionally, Rumble video views increased by 51%, totaling 42,656,001 views in July.

Westwood One di Cumulus Media ha annunciato un notevole aumento nel numero di ascoltatori per il podcast The Dan Bongino Show nel luglio 2024. Lo show ha registrato un aumento del 40% nei download audio rispetto a giugno, per un totale di 16.382.838 download. Questa crescita è stata attribuita agli ascoltatori che cercavano l'esperienza di Bongino come ex agente dei Servizi Segreti dopo un tentato omicidio ai danni di Donald Trump prima della Convenzione Nazionale Repubblicana.

Il podcast ha raggiunto posizioni elevate nelle classifiche principali, arrivando al numero 2 complessivo su Apple Podcasts e al numero 3 nella classifica dei podcast di Spotify. Nelle ultime due settimane di luglio, i download medi per episodio sono stati superiori del 30% rispetto al mese precedente. Inoltre, le visualizzazioni video su Rumble sono aumentate del 51%, per un totale di 42.656.001 visualizzazioni a luglio.

Westwood One de Cumulus Media anunció un aumento significativo en el número de oyentes para el pódcast The Dan Bongino Show en julio de 2024. El programa experimentó un aumento del 40% en las descargas de audio en comparación con junio, totalizando 16.382.838 descargas. Este crecimiento se atribuyó a los oyentes que buscaban la experiencia de Bongino como exagente del Servicio Secreto tras un intento de asesinato a Donald Trump antes de la Convención Nacional Republicana.

El pódcast logró altas posiciones en las principales listas, alcanzando el número 2 en general en Apple Podcasts y el número 3 en las listas de pódcast de Spotify. En las últimas dos semanas de julio, la descarga promedio por episodio fue un 30% más alta que el mes anterior. Además, las visualizaciones en Rumble aumentaron un 51%, totalizando 42.656.001 visualizaciones en julio.

큐물러스 미디어의 웨스트우드 원이 2024년 7월 The Dan Bongino Show 팟캐스트 청취자 수의 큰 증가를 발표했습니다. 이 프로그램은 6월과 비교해 40% 증가한 16,382,838회의 오디오 다운로드 수를 기록했습니다. 이러한 성장은 공화당 전당대회 전에 도널드 트럼프에 대한 암살 시도를 계기로 봉지노의 전 비밀경호국 요원으로서의 전문성을 찾는 청취자들 덕분으로 분석됩니다.

이 팟캐스트는 주요 차트에서 높은 순위를 기록하며 애플 팟캐스트에서 전체 2위스포티파이 팟캐스트 차트에서 3위를 차지했습니다. 7월 마지막 2주 동안 에피소드당 평균 다운로드 수는 이전 달보다 30% 더 높았습니다. 또한, 럼블에서의 비디오 조회수는 51% 증가하여 7월에는 총 42,656,001회의 조회수를 기록했습니다.

Westwood One de Cumulus Media a annoncé une augmentation significative du nombre d'auditeurs pour le podcast The Dan Bongino Show en juillet 2024. L'émission a connu une augmentation de 40% des téléchargements audio par rapport à juin, totalisant 16.382.838 téléchargements. Cette croissance a été attribuée aux auditeurs recherchant l'expertise de Bongino en tant qu'ancien agent du Secret Service après une tentative d'assassinat contre Donald Trump avant la Convention Nationale Républicaine.

Le podcast a atteint de hautes positions dans les classements majeurs, se classant deuxième au total sur Apple Podcasts et troisième sur les charts de podcasts de Spotify. Dans les deux dernières semaines de juillet, le téléchargement moyen par épisode était supérieur de 30% par rapport au mois précédent. En outre, les vues vidéo sur Rumble ont augmenté de 51%, totalisant 42.656.001 vues en juillet.

Westwood One von Cumulus Media hat einen signifikanten Anstieg der Zuhörerzahlen für den The Dan Bongino Show Podcast im Juli 2024 angekündigt. Die Show verzeichnete einen 40%igen Anstieg bei den Audio-Downloads im Vergleich zum Juni, insgesamt 16.382.838 Downloads. Dieses Wachstum wurde auf Zuhörer zurückgeführt, die Bonginos Expertise als ehemaligen Geheimdienstagenten nach einem Attentatsversuch auf Donald Trump vor dem Republikanischen Nationalkongress suchen.

Der Podcast erreichte hohe Platzierungen in den wichtigsten Charts und erreichte Platz 2 insgesamt auf Apple Podcasts sowie Platz 3 in den Spotify-Podcast-Charts. In den letzten zwei Wochen im Juli lag der durchschnittliche Download pro Episode 30% höher als im Vormonat. Zudem stiegen die Videoaufrufe auf Rumble um 51%, mit insgesamt 42.656.001 Aufrufen im Juli.

Positive
  • 40% increase in audio downloads (16,382,838) for The Dan Bongino Show podcast in July 2024 compared to June
  • Reached number 2 Overall on Apple Podcasts Charts and number 1 in the News category
  • Achieved number 3 position overall on The Podcast Charts by Spotify
  • 30% higher average download per episode in the last two weeks of July compared to the previous month
  • 51% increase in Rumble video views, totaling 42,656,001 in July
Negative
  • None.

Insights

The surge in Dan Bongino's podcast audience is a significant development for Cumulus Media (NASDAQ: CMLS). The 40% increase in audio downloads and 51% jump in Rumble views indicate a substantial growth in audience engagement. This could potentially translate to increased ad revenue for Cumulus Media, as advertisers typically pay premium rates for larger audiences.

The podcast's rise to top positions on major platforms like Apple and Spotify suggests improved brand visibility and market share in the competitive podcast industry. This could lead to long-term audience retention and possibly attract new listeners, further boosting Cumulus Media's digital portfolio.

However, investors should note that this surge is likely event-driven, tied to a specific news event. The challenge for Cumulus will be to sustain this growth and convert temporary listeners into long-term followers, which is important for consistent revenue growth.

While the podcast's growth is impressive, its direct impact on Cumulus Media's financials requires careful analysis. With 16,382,838 downloads in July, assuming an industry-average CPM (cost per mille) of $25 for podcast ads, this could translate to roughly $409,570 in monthly revenue from this show alone.

However, this is a small fraction of Cumulus Media's overall revenue, which was $919.2 million in 2023. The podcast's growth, while positive, may not significantly move the needle on the company's overall financial performance in the short term.

Investors should monitor whether this growth translates into improved digital segment performance in Cumulus Media's next quarterly report. If sustained, it could indicate a shift in the company's revenue mix towards higher-margin digital content, potentially improving profitability over time.

July Audio Downloads Increase 40% Over June

Podcast Hits High Marks Across Ranking Charts

Rumble Views Up 25% Over June

NEW YORK, Aug. 08, 2024 (GLOBE NEWSWIRE) -- Cumulus Media’s (NASDAQ: CMLS) Westwood One today announced that The Dan Bongino Show podcast saw a surge in growth in July 2024. Listeners turned to Bongino for his expertise and insight as a former United States Secret Service agent following the assassination attempt against former President Donald J. Trump just prior to the Republican National Convention. The show delivered increases in both month-over-month audio and video downloads and rose in the podcasts trackers as well. For the last two weeks of July, The Dan Bongino Show experienced a significant increase in downloads over the previous month, launching the podcast to higher positions across all major ranking charts.

Key Facts:

  • The total number of downloads for The Dan Bongino Show podcast for the month of July 2024 was 16,382,838, which represents a 40% increase over June, at 11,680,939 (per Megaphone).
  • The surge of interest in The Dan Bongino Show propelled him to number 2 Overall on the Apple Podcasts Charts on July 18 and number 1 in the News category from July 15-30.
  • On The Podcast Charts by Spotify: The Dan Bongino Show rose to the number 3 position overall between July 19-22 and number 2 in News from July 19-25.
  • In the last two weeks of July, the average download per episode was approximately 30% higher than the previous month.
  • On Rumble, the total numbers of raw video views of The Dan Bongino Show podcast in July was 42,656,001. This represents a 51% increase over June (28,182,009).

About The Dan Bongino Show
The Dan Bongino Show podcast is a perennial Top Ten in Apple’s News category ranking and has seen well over 200 million downloads so far this year. In addition, the show has been downloaded more than 350 million times on Rumble and was one of the most requested podcasts on Alexa devices this year. The Cumulus Podcast Network distributes, markets, and monetizes the show. A new episode drops each weekday on most podcast platforms as well as on Rumble with video.

In addition to hosting The Dan Bongino Show podcast on the Cumulus Podcast Network, Bongino hosts his syndicated live radio program “The Dan Bongino Show” on Westwood One. With live guests and listener calls, the program showcases Bongino’s natural ability to forge connections and communicate as never before. The program airs live Monday-Friday from 12 to 3 p.m. ET on 340 stations in the U.S.

Bongino was formerly a Secret Service agent from 1999 to 2011, serving in the Obama and Bush administrations. He served as an NYPD officer from 1995 to 1999. He is also a best-selling author and a commentator, providing expertise on international security and political strategy for many media outlets ranging from cable television to digital platforms. Bongino holds an MBA from Penn State University, and master’s and bachelor’s degrees from the City University of New York.

About Westwood One
Westwood One, the national-facing arm of Cumulus Media (NSDQ: CMLS), offers iconic, nationally syndicated sports, news, and entertainment content to more than 250 million monthly listeners across an audio network of more than 9,800 affiliated broadcast radio stations as well as streaming and digital platforms. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the AP, CBS Sports Radio, and the Academy of Country Music Awards. Westwood One also produces, distributes, markets, and sells podcasts for the Cumulus Podcast Network, which delivers on-demand access to America’s leading icons of talk, sports celebrities, lifestyle personalities, and award-winning true-crime and entertainment shows. Westwood One connects listeners with their passions with big, bold voices on programs and platforms that have everyone listening. For more information, please visit westwoodone.com.

Contact: kglover@westwoodone.com


FAQ

What was the total number of downloads for The Dan Bongino Show podcast in July 2024?

The total number of downloads for The Dan Bongino Show podcast in July 2024 was 16,382,838, representing a 40% increase over June's 11,680,939 downloads.

How did The Dan Bongino Show (CMLS) perform on Apple Podcasts Charts in July 2024?

The Dan Bongino Show reached number 2 Overall on the Apple Podcasts Charts on July 18 and number 1 in the News category from July 15-30, 2024.

What was the increase in Rumble video views for The Dan Bongino Show in July 2024?

The Dan Bongino Show saw a 51% increase in Rumble video views in July 2024, totaling 42,656,001 views compared to 28,182,009 in June.

What event contributed to the surge in The Dan Bongino Show's audience in July 2024?

The assassination attempt against former President Donald J. Trump just prior to the Republican National Convention contributed to the surge in audience numbers, as listeners sought Bongino's expertise as a former United States Secret Service agent.

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