Establishing Strategic Clarity for Growing and Guiding Our Industry Into the Next Era
Cummins Inc. outlines its strategic approach for long-term growth and industry leadership. The company's VP of Corporate Strategy, Jeff Wiltrout, details three key steps for establishing strategic clarity: starting with the company's purpose, knowing implementation requirements, and setting quantifiable goals. Cummins achieved record revenues of $31.4 billion and operating cash flow of $4.0 billion in 2023, investing over $1.4 billion in R&D. The company's strategy focuses on providing comprehensive power solutions while guiding customers through energy transition, supported by initiatives like the fuel-agnostic engine platform Cummins HELM™ and zero-emissions solutions through Accelera™.
Cummins Inc. delinea il suo approccio strategico per la crescita a lungo termine e la leadership nel settore. Il VP della Strategia Aziendale, Jeff Wiltrout, illustra tre passaggi chiave per stabilire una chiarezza strategica: partire dallo scopo dell'azienda, conoscere i requisiti di attuazione e fissare obiettivi quantificabili. Cummins ha raggiunto ricavi record di 31,4 miliardi di dollari e un flusso di cassa operativo di 4,0 miliardi di dollari nel 2023, investendo oltre 1,4 miliardi di dollari in ricerca e sviluppo. La strategia dell'azienda si concentra sulla fornitura di soluzioni energetiche complete, guidando i clienti attraverso la transizione energetica, supportata da iniziative come la piattaforma di motori indipendenti dal carburante Cummins HELM™ e soluzioni a zero emissioni tramite Accelera™.
Cummins Inc. describe su enfoque estratégico para el crecimiento a largo plazo y el liderazgo en la industria. El vicepresidente de Estrategia Corporativa, Jeff Wiltrout, detalla tres pasos clave para establecer claridad estratégica: comenzar con el propósito de la compañía, conocer los requisitos de implementación y establecer metas cuantificables. Cummins alcanzó ingresos récord de 31,4 mil millones de dólares y un flujo de caja operativo de 4,0 mil millones de dólares en 2023, invirtiendo más de 1,4 mil millones de dólares en I+D. La estrategia de la empresa se centra en proporcionar soluciones de energía integrales, guiando a los clientes a través de la transición energética, respaldada por iniciativas como la plataforma de motores independientes del combustible Cummins HELM™ y soluciones de cero emisiones a través de Accelera™.
Cummins Inc.는 장기적인 성장과 산업 리더십을 위한 전략적 접근 방식을 outlines 합니다. 회사의 기업 전략 부사장인 Jeff Wiltrout는 전략적 명확성을 확립하기 위한 세 가지 주요 단계에 대해 설명합니다: 회사의 목적에서 시작하고, 실행 요건을 이해하며, 정량적인 목표를 설정하는 것입니다. Cummins는 2023년에 314억 달러의 기록적인 매출과 40억 달러의 운영 현금 흐름을 달성했으며, R&D에 14억 달러 이상을 투자했습니다. 회사의 전략은 포괄적인 전력 솔루션을 제공하는 데 중점을 두고, 고객을 에너지 전환으로 안내하며, Cummins HELM™과 같은 연료 무관 엔진 플랫폼과 Accelera™를 통한 제로 배출 솔루션과 같은 이니셔티브로 지원됩니다.
Cummins Inc. présente son approche stratégique pour une croissance à long terme et un leadership dans l'industrie. Le vice-président de la stratégie d'entreprise, Jeff Wiltrout, détaille trois étapes clés pour établir une clarté stratégique : commencer par le but de l'entreprise, connaître les exigences de mise en œuvre et fixer des objectifs quantifiables. Cummins a atteint des revenus records de 31,4 milliards de dollars et un flux de trésorerie opérationnel de 4,0 milliards de dollars en 2023, investissant plus de 1,4 milliard de dollars en R&D. La stratégie de l'entreprise se concentre sur la fourniture de solutions énergétiques complètes tout en guidant les clients à travers la transition énergétique, soutenue par des initiatives telles que la plateforme de moteur indépendante du carburant Cummins HELM™ et des solutions zéro émission via Accelera™.
Cummins Inc. skizziert seinen strategischen Ansatz für langfristiges Wachstum und Branchenführerschaft. Der Vizepräsident der Unternehmensstrategie, Jeff Wiltrout, erläutert drei zentrale Schritte zur Schaffung strategischer Klarheit: mit dem Unternehmenszweck beginnen, die Implementierungsanforderungen kennen und quantifizierbare Ziele setzen. Cummins erzielte im Jahr 2023 Rekordumsätze von 31,4 Milliarden Dollar und einen operativen Cashflow von 4,0 Milliarden Dollar, wobei mehr als 1,4 Milliarden Dollar in Forschung und Entwicklung investiert wurden. Die Strategie des Unternehmens konzentriert sich auf die Bereitstellung umfassender Energielösungen, während es die Kunden durch den Energiemarkt begleitet, unterstützt durch Initiativen wie die kraftstoffunabhängige Motorenplattform Cummins HELM™ und emissionsfreie Lösungen über Accelera™.
- Record revenues of $31.4 billion in 2023
- Record operating cash flow of $4.0 billion in 2023
- Significant R&D investment of $1.4 billion
- Large workforce of 75,500 employees
- Diversified product portfolio including fuel-agnostic and zero-emissions solutions
- None.
NORTHAMPTON, MA / ACCESSWIRE / October 30, 2024 / Cummins Inc.
By Jeff Wiltrout, Vice President - Corporate Strategy
How do you build a strategy that guides a company, leads an industry through significant change and stands the test of time through the next decade and beyond?
My role as Vice President of Corporate Strategy at Cummins Inc. requires defining the direction of our company's global strategy - in other words, answering the question above. The thought of establishing a decades-long strategy can be daunting, particularly for our industry, which experiences frequent change with many factors outside of our control. Our reaction to this dynamic environment must be agile while maintaining strength and stability.
Building a strategy is like navigating a journey toward a distant, faraway destination.
The journey requires you to first determine your intended destination. In business terms, this means defining your long-term ambition.
In strategic leadership, your next job is to set the initial direction toward that destination. A strategist is often like a navigator who must chart a path to head toward the destination, even if not every step of the journey is clear.
Lastly, it's important to consistently re-evaluate your progress and the path you're taking despite the inevitable challenges, missteps and setbacks you may experience along the way.
This is the process of establishing strategic clarity.
While every business will face its unique challenges, there are key steps that Cummins has considered when establishing our strategy for the next era that I believe are transferable.
1. Start with the why. Are your mission and vision aligned with your winning aspirations?
The natural inclination when building a strategy is to start with the "what"-our products, services, and what we provide customers-and the "how"-through first-of-its-kind technology and innovation. Growing in a way that successfully guides your company through the next era also requires a clear understanding of why growth is needed in the first place.
In his 2009 TEDx Talk, "How great leaders inspire action," American author and business leadership speaker, Simon Sinek, explained that what distinguishes inspirational leaders and companies from competitors is that they begin with the why.
The "why" may manifest as a mission and vision statement, both of which I believe ground a strategy. They are the lighthouse in the distance that reorients the ship back on its path, giving purpose to all that you do and why you do it. As Sinek says, people don't buy what you do; they buy why you do it.
For Cummins, we don't simply sell power solutions; we are making people's lives better by powering a more prosperous world. We are powering some of the world's most demanding applications - and we find new and better ways to do it by constantly innovating for our customers to power their success.
I challenge you to ask yourself and your colleagues:
Why does your company exist? What is its purpose?
What is the driving force behind all you do - that shared belief between you, stakeholders, customers and the world?
At Cummins, we acknowledge that our mission and vision must go hand-in-hand with our aspirations. Cummins believes that every essential industry has a viable path to sustainability and lasting prosperity. It's an aspiration that will take time, money, investment, infrastructure, partnership and immense innovation.
Your mission, vision and aspirations shouldn't simply be statements. They are the pillars of your strategy and must align to achieve success.
2. Know what you need to reach your destination and how you intend to do it.
How do we aim to achieve our "why"? This is the meat of your plan. It's your opportunity to clearly state what you intend to achieve and who you intend to serve. It's also where you should reinforce your strategy for "winning" your market, audiences and customers.
The strength Cummins brings to the table is our partnerships, talent and comprehensive portfolio of the cleanest, most efficient, cost-effective and reliable power products in the world - all supported by a robust service and support network that keeps our customers' operations running.
The transportation industry operates at a time when one solution or product does not and cannot fit all. Cummins must be agile and develop innovative solutions that give our customers flexible fuel and power options that deliver their equipment's operational requirements, improve efficiency and achieve decarbonization.
In the last few years, we have significantly strengthened our position by evolving our portfolio. Today, we design, manufacture and support power products for global commercial and industrial customers across their entire operational lifecycle. Whether through our core businesses, the launch of a fuel-agnostic engine platform - Cummins HELM™ - or our zero-emissions solutions through Accelera™ by Cummins, we will meet the needs of our customers and guide them and others through the energy transition.
Ask yourselves the same:
What do you intend to offer customers? What should execution entail, and how do you plan to implement that work?
What are your company's strengths? Are they strong enough to be the customer's preferred choice and propel your business through the next decade?
Is this work serving not just any customer but the right customer for your business?
I'll add that it's important to identify the qualities and capabilities that give your company an advantage. What do you provide that your competitor can't? Is it your company's deep history and knowledge of its particular industry? Is it the ability to innovate because of top-tier talent? Access to funds that power greater research and development efforts? Perhaps the well-established partnerships, systems and methods make your operations unparalleled. Whatever sets you apart can be a defining factor in a customer's decision to choose you over the competition. Sharing these superpower qualities could make all the difference.
3. Make the steps along the journey quantifiable and actionable.
The world thrives on data. We crave concrete answers that tell us the truth about our performance. Numbers, as they say, don't lie.
I don't think it's news to readers that capturing relevant data is your strategy's final piece of the puzzle. After all, we're looking to establish a strategy for growth that drives us into the next era, so naturally, we need to know where we started to understand how much - or little - our strategy has helped us grow.
Know your key performance indicators. Identify the areas where you're seeking to make the biggest impact. If the strategy is not producing results, it's time to revisit it.
Our strategy for the next era and beyond is working. By intentionally weaving together Cummins' business and environmental strategies, we've already seen the positive results of such an approach. In 2023, Cummins achieved record revenues of
Navigating a journey toward distant lands is bold and demanding. It includes unexpected roadblocks, hours of reflection and recalculations, and perhaps even rerouting the course entirely. The same is true for building strategic clarity. Forming a strategy to navigate and expand your business amidst ongoing change is challenging. At Cummins, it's been no different. Despite daunting challenges in the industry, our strategy propels us toward greater growth and impact for our customers, communities and planet.
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SOURCE: Cummins Inc.
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