Comcast NBCUniversal SportsTech Welcomes 10 Companies to its 2025 Program
Comcast NBCUniversal SportsTech has selected 10 enterprise-ready companies for its fifth annual accelerator program, chosen from over 1,600 applicants worldwide. The 2025 class will participate in a six-month program working directly with SportsTech's prestigious partner consortium, which includes NBC Sports, NASCAR, PGA TOUR, and other major sports organizations.
The program provides entrepreneurs with one-on-one advisory sessions and customized programming focused on refining go-to-market strategies and business models. In return, partners gain insights into emerging technologies and trends in the sports marketplace.
Since launching in 2021, SportsTech alumni have achieved more than 162 pilots, partnerships, and commercial deals with consortium partners. The 2025 cohort features diverse innovations including Camb.AI (AI-powered content translation), Diddo (shoppable video technology), Orreco (AI sports analytics platform), and OZ Sports (AI-driven sports production), among others focused on fan engagement, athlete performance, and venue operations.
Comcast NBCUniversal SportsTech ha selezionato 10 aziende pronte per l'industria per il suo quinto programma annuale di accelerazione, scelto tra oltre 1.600 candidature in tutto il mondo. La classe del 2025 parteciperà a un programma di sei mesi lavorando direttamente con il prestigioso consorzio di partner di SportsTech, che include NBC Sports, NASCAR, PGA TOUR e altre importanti organizzazioni sportive.
Il programma offre agli imprenditori sessioni di consulenza individuali e un programma personalizzato incentrato sul perfezionamento delle strategie di ingresso nel mercato e dei modelli di business. In cambio, i partner ottengono approfondimenti sulle tecnologie emergenti e le tendenze nel mercato sportivo.
Da quando è stato lanciato nel 2021, gli ex alunni di SportsTech hanno raggiunto più di 162 progetti pilota, partnership e accordi commerciali con i partner del consorzio. Il gruppo del 2025 presenta innovazioni diversificate tra cui Camb.AI (traduzione di contenuti basata su AI), Diddo (tecnologia video acquistabile), Orreco (piattaforma di analisi sportive basata su AI) e OZ Sports (produzione sportiva guidata da AI), tra gli altri, focalizzati sul coinvolgimento dei fan, sulle prestazioni degli atleti e sulle operazioni degli impianti.
Comcast NBCUniversal SportsTech ha seleccionado 10 empresas listas para la industria para su quinto programa anual de aceleración, elegido entre más de 1,600 solicitantes de todo el mundo. La clase de 2025 participará en un programa de seis meses trabajando directamente con el prestigioso consorcio de socios de SportsTech, que incluye NBC Sports, NASCAR, PGA TOUR y otras importantes organizaciones deportivas.
El programa proporciona a los emprendedores sesiones de asesoramiento uno a uno y un programa personalizado enfocado en perfeccionar las estrategias de entrada al mercado y los modelos de negocio. A cambio, los socios obtienen información sobre tecnologías emergentes y tendencias en el mercado deportivo.
Desde su lanzamiento en 2021, los exalumnos de SportsTech han logrado más de 162 pilotos, asociaciones y acuerdos comerciales con los socios del consorcio. La cohorte de 2025 presenta innovaciones diversas, incluyendo Camb.AI (traducción de contenido impulsada por IA), Diddo (tecnología de video comprable), Orreco (plataforma de análisis deportivos impulsada por IA) y OZ Sports (producción deportiva impulsada por IA), entre otros enfocados en el compromiso de los fanáticos, el rendimiento de los atletas y las operaciones de los recintos.
Comcast NBCUniversal SportsTech는 전 세계 1,600개 이상의 지원자 중에서 다섯 번째 연례 액셀러레이터 프로그램에 참여할 10개의 기업을 선정했습니다. 2025년 클래스는 NBC Sports, NASCAR, PGA TOUR 및 기타 주요 스포츠 조직을 포함한 SportsTech의 저명한 파트너 컨소시엄과 직접 협력하는 6개월 프로그램에 참여합니다.
이 프로그램은 기업가들에게 일대일 상담 세션과 시장 진입 전략 및 비즈니스 모델을 다듬는 데 중점을 둔 맞춤형 프로그램을 제공합니다. 그 대가로 파트너들은 스포츠 시장의 새로운 기술과 트렌드에 대한 통찰력을 얻습니다.
2021년에 출범한 이후, SportsTech 졸업생들은 컨소시엄 파트너와 함께 162개 이상의 파일럿, 파트너십 및 상업적 계약을 성사시켰습니다. 2025년 그룹은 Camb.AI (AI 기반 콘텐츠 번역), Diddo (구매 가능한 비디오 기술), Orreco (AI 스포츠 분석 플랫폼), OZ Sports (AI 기반 스포츠 제작) 등 팬 참여, 선수 성과 및 시설 운영에 중점을 둔 다양한 혁신을 선보입니다.
Comcast NBCUniversal SportsTech a sélectionné 10 entreprises prêtes pour l'industrie pour son cinquième programme d'accélérateur annuel, choisi parmi plus de 1 600 candidatures dans le monde entier. La promotion 2025 participera à un programme de six mois travaillant directement avec le prestigieux consortium de partenaires de SportsTech, qui comprend NBC Sports, NASCAR, PGA TOUR et d'autres grandes organisations sportives.
Le programme offre aux entrepreneurs des sessions de conseil individuelles et un programme personnalisé axé sur le perfectionnement des stratégies de mise sur le marché et des modèles d'affaires. En retour, les partenaires obtiennent des informations sur les technologies émergentes et les tendances sur le marché du sport.
Depuis son lancement en 2021, les anciens élèves de SportsTech ont réalisé plus de 162 pilotes, partenariats et accords commerciaux avec les partenaires du consortium. La promotion 2025 présente des innovations diverses, notamment Camb.AI (traduction de contenu alimentée par l'IA), Diddo (technologie vidéo achetable), Orreco (plateforme d'analyse sportive alimentée par l'IA) et OZ Sports (production sportive pilotée par l'IA), parmi d'autres axées sur l'engagement des fans, la performance des athlètes et les opérations des lieux.
Comcast NBCUniversal SportsTech hat 10 unternehmensbereite Firmen für sein fünftes jährliches Accelerator-Programm ausgewählt, die aus über 1.600 Bewerbungen weltweit stammen. Die Klasse 2025 wird an einem sechsmonatigen Programm teilnehmen, das direkt mit dem renommierten Partnerkonsortium von SportsTech arbeitet, zu dem NBC Sports, NASCAR, PGA TOUR und andere große Sportorganisationen gehören.
Das Programm bietet Unternehmern persönliche Beratungsgespräche und maßgeschneiderte Programme, die sich auf die Verfeinerung von Markteintrittsstrategien und Geschäftsmodellen konzentrieren. Im Gegenzug gewinnen die Partner Einblicke in aufkommende Technologien und Trends im Sportmarkt.
Seit der Gründung im Jahr 2021 haben die Alumni von SportsTech mehr als 162 Pilotprojekte, Partnerschaften und kommerzielle Vereinbarungen mit den Konsortialpartnern erreicht. Die Kohorte 2025 bietet vielfältige Innovationen, darunter Camb.AI (KI-gestützte Inhaltsübersetzung), Diddo (kaufbare Videotechnologie), Orreco (KI-Sportanalyseplattform) und OZ Sports (KI-gesteuerte Sportproduktion), unter anderem mit Fokus auf Fan-Engagement, Athletenleistung und Veranstaltungsmanagement.
- Program facilitates commercial partnerships between startups and major sports organizations
- SportsTech alumni have achieved 162+ pilots and commercial deals since 2021
- Selected from 1,600+ applicants, indicating strong program demand
- Diverse technology portfolio addressing multiple sports industry needs
- Creates testing/piloting opportunities for Comcast's sports properties
- None.
SportsTech’s partners – including NBC Sports, NASCAR, PGA Tour, University of Notre Dame, and more – will work with these emerging companies to explore how their technologies can impact the sports industry
Chosen from over 1,600 applicants, the 2025 class will participate in a six-month program working directly with industry leaders from across SportsTech’s prestigious partner consortium, which includes NBC Sports, NBC Sports Next, Sky Sports, Comcast Spectacor, the GOLF Channel, NASCAR, Premier League, PGA TOUR, University of Notre Dame,
“This year's cohort has developed a diverse range of cutting-edge technologies poised to impact the future of sports, including in the areas of fan experience, athlete performance, and venue operations,” said Jenna Kurath, Vice President of Startup Partnerships and Head of Comcast NBCUniversal SportsTech. “By investing in and supporting their growth, Comcast NBCUniversal SportsTech is driving key business outcomes for both our portfolio and our partners by offering a unique lens into the latest in sports innovation while shaping a more dynamic and engaging experience for fans and athletes worldwide.”
Since the first class debuted in 2021, Comcast NBCUniversal SportsTech alumni have achieved more than 162 pilots, partnerships, and commercial deals with consortium partners. These companies have also earned attention in the broader marketplace, securing commercial deals with other major sports franchises and successfully adapting their technologies for applications adjacent to the industry, including hospitality, food service, and healthcare.
The Comcast NBCUniversal SportsTech Class of 2025 includes:
Camb.AI –
CAMB.AI empowers top sports broadcasters and leagues to translate content into any language, using proprietary AI to help ensure seamless localization and maximize audience engagement.
Diddo –
Diddo uses proprietary AI to empower video content providers with a platform to let their viewers buy the goods and products they see on any screen.
Ekkobar –
Ekkobar’s enterprise-wide solution is the “DNA Behind Social Decision Intelligence™,” a ground-breaking new way of understanding social media – beyond just numbers – that empowers sports and entertainment brands to mitigate risk, shape narratives and boost their bottom line.
Liminal Space –
Liminal Space enables thrilling, wraparound holographic experiences for large audiences in sports, concerts, and attractions, providing VR-like immersion without the need for a headset.
LiveLike –
LiveLike empowers sports teams, media companies, and brands to transform passive audiences into highly engaged, revenue-generating fans. Through gamification, loyalty programs, interactive content, and social engagement tools, LiveLike drives retention, unlocks new monetization opportunities, and fosters deeper connections.
Orreco –
Orreco’s AI sports analytics platform interprets camera data, blood bio-markers, GPS, women’s health, and other data sources to help teams and athletes make better decisions about their performance, nutrition, training, sleep and recovery.
OZ Sports –
OZ Sports revolutionizes sports production with AI-driven, multi-camera 4K60p HDR technology, delivering Champions League-quality broadcasts at a fraction of the cost – featuring slow-mo replays, real-time graphics, and industry-first AI-driven optical zoom closeups.
PAM –
PAM connects people to what they love through personalized smart navigation that seeks to help users maneuver large, complex venues and iconic city districts.
Satisfi Labs –
Satisfi Labs is a conversational experience platform that helps businesses transform customer engagement by integrating AI agents, live chat, and marketing automation solutions that work together in real-time to convert interest into action.
Transmit –
Transmit is an end-to-end monetization platform designed for experience-oriented advertising for content owners, distributors, and rights holders. By providing powerful tools to maximize the value of their content, Transmit empowers clients to optimize content distribution, create premium inventory, and drive greater financial success.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
About Comcast NBCUniversal SportsTech
Comcast NBCUniversal SportsTech is a global innovation program focused on developing the next generation of sports technologies to enhance our competitive edge and drive long-term value. Each year, we invest in and partner with ten of the most innovative emerging companies worldwide, working closely with industry executives to advise on sustainable growth strategies that shape the future of sports. Comcast NBCUniversal SportsTech includes NBC Sports, NBC Sports Next, Sky Sports, Comcast Spectacor, the GOLF Channel, Premier League, NASCAR, PGA TOUR, University of Notre Dame,
About Boomtown Innovation
Boomtown Innovation delivers custom, end-to-end innovation services to major corporations and organizations seeking to maximize the power of innovation to achieve measurable outcomes. Boomtown’s comprehensive services include Innovation Strategy, Innovation Operations and Ecosystem Development. Since 2013, Boomtown Innovation has successfully executed more than 25 innovation programs and co-invested in nearly 250 startups, achieving a portfolio value of more than
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