Comcast Brings the 2022 Olympic Winter Games to More Customers, on More Platforms Than Ever

Rhea-AI Summary

Comcast has announced a new Winter Olympics viewing experience across its entertainment platforms, allowing customers to access over 2,800 hours of live and on-demand coverage free through Peacock's Premium tier. Users can simply say “Olympics” into their voice remote for instant access. Features include a comprehensive hub, personalized content, interactive schedules, and 4K HDR live coverage. This initiative aims to enhance customer engagement and provide seamless access to Olympic events, showcasing Comcast's commitment to innovation and customer experience in the media space.

Positive

• Launch of a simplified Winter Olympics viewing experience across Comcast's platforms.
• Access to over 2,800 hours of live and on-demand coverage at no additional cost.
• Personalized user experience with features like interactive schedules and curated playlists.
• 4K HDR live coverage, enhancing viewing quality for customers.

Negative

• None.

Combination of New Winter Olympics Hub and Award-winning Voice Remote Make It Easy to Follow Every Minute of The Action

In an Olympic Games First, Customers Across the Company’s Entertainment Platforms Can Enjoy all the Olympic Action Free

PHILADELPHIA--(BUSINESS WIRE)-- Comcast today announced customers nationwide can experience all the excitement and inspiration of the Winter Games through a new, simplified viewing experience available across the company’s entertainment platforms. Customers can simply say “Olympics” into their device’s voice remote to get right to the action and start enjoying all 2,800+ hours of live and on-demand coverage through Peacock’s Premium tier, which is offered at no additional cost to Comcast’s entertainment customers in the U.S.

(Photo: Business Wire)

“We’re making it easy for fans across the country to find their favorite Winter Olympics events and witness the incredible stories of Team USA and athletes across the world," said Rebecca Heap, Senior Vice President, Consumer Products and Propositions, Comcast Cable. “Making this experience possible is our global technology platform which enables us to streamline innovation across our growing portfolio of entertainment devices, connecting millions of customers to the amazing moments and experiences only the Olympics can deliver."

Comcast’s Winter Olympics viewing experience will be available across the company’s U.S. entertainment platforms, including Xfinity X1, Xfinity Flex and XClass TV, and feature a comprehensive Olympics hub making it easy for customers to find and watch every minute of the action. Accessible from the home screen or by simply saying “Olympics” into the voice remote, the Olympics hub will offer quick access to every minute of live coverage, curated collections of highlights and replays, special shows and documentaries, and more. The hub will also feature a new daily schedule of events to give customers an easy way to determine what’s airing that day.

Customers with Xfinity X1, Comcast’s flagship entertainment platform, will find even more programming and ways to watch with content spanning NBCUniversal’s broadcast and cable networks in addition to Peacock. Additionally, new features and capabilities will make finding their favorite sports and athletes simple and easy, whether on TV or across mobile devices with the Xfinity Stream app, and include:

• Personalized experience across devices: On X1, customers can choose their favorite sports in just a few clicks to customize their Olympics destination, making it easier to find and set alerts for the live coverage and on demand highlights they care about most. Any favorited sports will carry over to the Xfinity Stream app, so customers will see the same personalized experience when accessing the Games on the go.
• Interactive schedule of events: X1 will feature a new interactive daily schedule for the Winter Games, giving customers one comprehensive and aggregated guide of all live and upcoming events airing across NBCUniversal’s networks and streaming services. Customers can filter the schedule by any of the 15 Olympic sports, tune directly to an event airing now, set a reminder, or schedule a DVR recording.
• 50+ editorially curated playlists: Curated and updated in real-time by Xfinity sports editors with top highlights, trending videos and breaking news, each playlist enables customers to lean in to choose the highlights they want to see or lean back and watch the stories of the Games unfold. The editors will create dedicated playlists for all 15 Olympic sports, unique playlists for the most-popular athletes, and curated themed playlists, such as “Gold Medal Moments,” “Best of Team USA,” “Record-Breakers,” “Epic Celebrations” and more.
• Live coverage in 4K HDR: X1 will offer customers access to all 180 hours of NBC’s 4K coverage with Dolby Vision HDR and Dolby Atmos immersive audio, including live coverage of the nightly primetime show in most markets and the Opening and Closing Ceremonies.

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220131005739/en/

Debbie Frey

debbie_frey@comcast.com

(215) 983-0563

Source: Comcast

FAQ

What is Comcast's new Winter Olympics viewing experience?

Comcast has launched a simplified viewing experience allowing access to over 2,800 hours of Olympic coverage for free through Peacock's Premium tier.

How can customers access the Winter Olympics content on Comcast?

Customers can access Winter Olympics content by saying “Olympics” into their voice remote, which directs them to a dedicated hub.

Is there a cost associated with Comcast's Winter Olympics viewing experience?

No, access to the Winter Olympics coverage through Peacock's Premium tier is offered at no additional cost to Comcast's entertainment customers.

What features does Comcast offer for the Winter Olympics viewing experience?

Features include a personalized experience, an interactive schedule of events, 50+ curated playlists of highlights, and live coverage in 4K HDR.

How extensive is the live coverage Comcast provides for the Winter Olympics?

Comcast offers over 180 hours of NBC's 4K coverage, including live nightly primetime shows and both Opening and Closing Ceremonies.