AudienceXpress Announces Industry Veteran Scott Collins as Head of U.S. Commercial Sales and Operations

Rhea-AI Summary

AudienceXpress, the Comcast-owned ad buying platform, has appointed Scott Collins as Head of U.S. Commercial Sales and Operations. Collins, an industry veteran with extensive experience in advertising media sales and ad tech, will oversee U.S. advertising sales, business operations, and inventory optimization. Reporting to Katy Loria, U.S. CRO of FreeWheel, Collins brings a wealth of knowledge from his previous roles at Blockgraph, AMC Networks, and NBCUniversal. This strategic addition aims to strengthen AudienceXpress's ability to connect advertisers with audiences across 60 million U.S. households.

Positive

• Appointment of Scott Collins, an industry veteran, could lead to improved sales and operational efficiency.
• Collins' prior experience at Blockgraph, AMC Networks, and NBCUniversal may bring valuable insights and strategies.
• The strategic focus on connecting advertisers with audiences across 60 million U.S. households may enhance market reach and effectiveness.
• Collins' background in advanced TV advertising and client partnerships could foster stronger relationships with advertisers and agencies.

Negative

• No immediate financial gains or revenue increases mentioned in the press release.
• Potential risk of over-reliance on one individual to drive significant business improvements.
• Collins' transition might initially disrupt ongoing operations or strategic initiatives.

With an established track record for advocacy on behalf of advertisers, Collins will build on AudienceXpress’ ability to deliver measurable results, efficiently and effectively.

NEW YORK--(BUSINESS WIRE)-- AudienceXpress, the Comcast-owned ad buying platform, today announced that it has named advertising and technology industry veteran Scott Collins as Head of U.S. Commercial Sales and Operations. In this role, Collins will oversee all aspects of AudienceXpress’ U.S. business, including management of advertising sales and revenue, business operations, and inventory optimization. He will be based in New York and report to Katy Loria, U.S. CRO of FreeWheel.

(Photo: Business Wire)

“With an extensive career in advertising media sales, as well as ad tech experience in the identity, data and advanced TV space, Scott is uniquely positioned to bring focus and advancement to AudienceXpress and its customers,” said Loria. “His sharp business acumen, focus on the customer, solutions-oriented approach to sales, and strong relationships within the ad community as well as his commitment to employee development will be incredibly valuable to us. We look forward to Scott maximizing the power of AudienceXpress’ ability to connect audiences and advertisers across all screens in the AudienceXpress footprint of 60 million U.S. households.”

Collins joins AudienceXpress from Blockgraph, where he was Executive Vice President, Client Partnerships & Sales Strategy, responsible for long-term strategy for advanced TV advertising and managing client and agency partnerships. Prior to Blockgraph, he was at AMC Networks for more than a decade, in advertising sales and strategy leadership positions. During his time at AMC, Collins oversaw the creation of the company’s data sales practice and marketing advanced audience segments across both linear and digital TV. Before joining AMC, he worked as Vice President of Cable Entertainment Ad Sales at NBCUniversal. Earlier in his career, Collins held roles at A&E, Nielsen Media Research, and CBS Television Network and is a graduate of Hofstra University.

About AudienceXpress
AudienceXpress is a Comcast company that provides market-leading media solutions that allow advertisers to buy premium TV advertising – across all screens – on an audience basis. In today’s dynamic and evolving media marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter, including across broadcast, cable, digital and connected TV. For more information, visit audiencexpress.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240613978791/en/

Media:

Meredith Fitzgerald

215-970-8504

Meredith_Fitzgerald@Comcast.com

Source: AudienceXpress

FAQ

Who is the new Head of U.S. Commercial Sales and Operations at AudienceXpress?

Scott Collins has been appointed as the new Head of U.S. Commercial Sales and Operations at AudienceXpress.

What is Scott Collins' role at AudienceXpress?

Scott Collins will oversee U.S. advertising sales, business operations, and inventory optimization at AudienceXpress.

What previous experience does Scott Collins bring to AudienceXpress?

Scott Collins has prior experience at Blockgraph, AMC Networks, and NBCUniversal in advertising sales and strategy positions.

How many U.S. households does AudienceXpress connect advertisers with?

AudienceXpress connects advertisers with 60 million U.S. households.

Who will Scott Collins report to in his new role?

Scott Collins will report to Katy Loria, U.S. CRO of FreeWheel.