Cambium Networks Invests in Channel Program to Enhance Value and Tools for Enterprise Partners
Cambium Networks (NASDAQ: CMBM) announced significant investments in its ConnectedPartner channel program, enhancing value and tools for Enterprise partners such as Managed Wi-Fi Service Providers, Value Added Resellers, and System Integrators.
The new program introduces an Elite partner level with benefits designed to accelerate growth, reduce risk, and increase sales. The core of this initiative is Cambium's ONE Network platform, simplifying the management of wired and wireless broadband and Wi-Fi network edge technologies.
Key benefits for top-tier partners include higher margins, joint marketing resources, geographic scarcity, exclusive lifecycle support, priority access to leads, and discounted virtual training. This initiative aims to help partners generate new revenue opportunities, combat margin erosion, and enhance network team capacity.
- Significant investments in the ConnectedPartner program to enhance value.
- Introduction of an Elite partner level offering new benefits.
- Higher margins and increased discounts for top-tier partners.
- Access to joint marketing resources and market development funds.
- Geographic scarcity for System Integrators and Value-Added Resellers.
- Exclusive lifecycle support for Elite managed Wi-Fi partners.
- Priority access to enterprise end-user leads.
- Discounted live virtual training for certifying engineers.
- None.
Cambium Networks' ONE Network platform is at the core of this initiative, simplifying the management of wired and wireless broadband and Wi-Fi network edge technologies. This allows network operators, either managed service providers or end customers, to concentrate more resources on their business operations rather than on network management. The revamped channel program is structured to address the top concerns of enterprise partners, such as generating new revenue opportunities, combating margin erosion, and enhancing the capacity of skilled network teams.
Key Benefits of the ConnectedPartner Program for top tier partners:
- Higher Margins: Premium tier partners benefit from increased discounts associated with their tier level, directly impacting their bottom line. They also have access to aggressive specialty program discounts.
- Joint Marketing Portal Resources: Access to joint marketing and market development funds to boost visibility and business opportunities.
- Geographic Scarcity for SI/VAR: With deal registration approval, competition from other partners on the same project is limited.
- ONE Network Concierge Services: Exclusive lifecycle support for Elite managed Wi-Fi partners to ensure continuous service and customer satisfaction.
- Enterprise End-User Leads: Top-tier partners have priority access to leads directly from Cambium Networks, driving new business opportunities.
- Live Virtual Training: Discounts for comprehensive hands-on technical training to certify engineers and maintain high skill levels.
"Amicus Networx, a division of Safety NetAccess, has been working with Cambium for a few years. Whether they are generating new business opportunities, or we are collaborating on a marketing campaign or event, Cambium has been easy to work with, and we've seen several new projects in a short amount of time," said Dave Elder, Amicus Networx.
Cambium Networks is committed to empowering its partners with the tools and resources necessary to thrive in a competitive market. The enhanced ConnectedPartner program, with its streamlined access to benefits and lower Enterprise Wi-Fi thresholds for moving up tiers, is designed to make it easier and quicker for partners to realize these advantages.
For more information about the ConnectedPartner program and to apply, visit Cambium Networks' Partner Page.
About Cambium Networks
Cambium Networks enables service providers, enterprises, industrial organizations, and governments to deliver exceptional digital experiences and device connectivity with compelling economics. Our ONE Network platform simplifies management of Cambium's wired and wireless broadband and network edge technologies, allowing customers to focus more on managing their business rather than the network. We make connectivity that just works.
Media Contact
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SOURCE Cambium Networks
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