CIBC and Chicago Blackhawks renew partnership: A 15-year relationship strengthened
CIBC has renewed its partnership with the Chicago Blackhawks for five more years through the 2028-2029 season, extending their 15-year relationship. The partnership includes the introduction of the CIBC Platinum Club for glass-level members at United Center games, offering enhanced fan experiences and arena branding. CIBC will continue as the presenting sponsor for Hockey Fights Cancer initiatives with an annual $20,000 donation. The collaboration also includes participation in CIBC's Miracle Day, supporting kids in need, demonstrating both organizations' commitment to community impact.
CIBC ha rinnovato la sua partnership con i Chicago Blackhawks per altri cinque anni, fino alla stagione 2028-2029, prolungando una relazione che dura da 15 anni. La collaborazione include l'introduzione del CIBC Platinum Club per i membri ai posti in vetro durante le partite al United Center, offrendo esperienze migliorate per i fan e branding nell'arena. CIBC continuerà ad essere lo sponsor principale per le iniziative Hockey Fights Cancer con una donazione annuale di $20.000. La collaborazione prevede anche la partecipazione al Miracle Day di CIBC, a sostegno dei bambini bisognosi, dimostrando l'impegno di entrambe le organizzazioni nel creare un impatto sulla comunità.
CIBC ha renovado su asociación con los Chicago Blackhawks por cinco años más, hasta la temporada 2028-2029, ampliando su relación de 15 años. La asociación incluye la introducción del CIBC Platinum Club para miembros de la zona de vidrio en los partidos del United Center, ofreciendo experiencias mejoradas para los fanáticos y branding en la arena. CIBC continuará siendo el patrocinador principal de las iniciativas Hockey Fights Cancer con una donación anual de $20,000. La colaboración también incluye la participación en el Día de Milagros de CIBC, apoyando a niños necesitados, demostrando así el compromiso de ambas organizaciones con el impacto comunitario.
CIBC는 시카고 블랙호크스와의 파트너십을 2028-2029 시즌까지 5년 더 연장하여 15년 간의 관계를 지속하게 되었습니다. 이 파트너십에는 유나이티드 센터 경기의 유리레벨 회원을 위한 CIBC 플래티넘 클럽의 도입이 포함되어 있으며, 팬 경험과 아레나 브랜드 강화가 이루어집니다. CIBC는 매년 $20,000를 기부하여 NHL의 'Hockey Fights Cancer' 이니셔티브의 주최 스폰서로 계속 활동할 것입니다. 이 협력은 또한 필요로 하는 아동을 지원하는 CIBC의 기적의 날 참석을 포함하여, 두 조직의 지역 사회에 대한 기여 의지를 나타냅니다.
CIBC a renouvelé son partenariat avec les Chicago Blackhawks pour cinq années supplémentaires jusqu'à la saison 2028-2029, prolongeant ainsi une relation de 15 ans. Ce partenariat comprend l'introduction du CIBC Platinum Club pour les membres au niveau verre lors des matchs au United Center, offrant une expérience améliorée pour les fans et un branding de l'arène. CIBC continuera d'être le sponsor principal des initiatives Hockey Fights Cancer avec un don annuel de 20 000 $. La collaboration inclut également la participation au Miracle Day de CIBC, en soutenant les enfants dans le besoin, démontrant ainsi l'engagement des deux organisations envers l'impact communautaire.
CIBC hat seine Partnerschaft mit den Chicago Blackhawks um fünf weitere Jahre bis zur Saison 2028-2029 verlängert und damit eine 15-jährige Beziehung fortgesetzt. Die Partnerschaft umfasst die Einführung des CIBC Platinum Club für Mitglieder in der Glaszone bei Spielen im United Center, die verbesserte Fan-Erlebnisse und Markenpräsenz in der Arena bietet. CIBC wird weiterhin als Hauptsponsor für die Initiativen von Hockey Fights Cancer mit einer jährlichen Spende von 20.000 USD fungieren. Die Zusammenarbeit beinhaltet auch die Teilnahme am Miracle Day von CIBC, um bedürftige Kinder zu unterstützen und das Engagement beider Organisationen für gesellschaftliche Auswirkungen zu demonstrieren.
- Secured five-year partnership extension with Chicago Blackhawks through 2028-2029
- Enhanced brand visibility through new CIBC Platinum Club and arena marketing assets
- Strengthened community presence through continued Hockey Fights Cancer sponsorship
- None.
Insights
The renewal of CIBC's partnership with the Chicago Blackhawks represents a strategic move to maintain brand presence in a key U.S. market. While the exact financial terms aren't disclosed, the deal's components suggest significant value through multiple revenue streams:
- Premium experience offerings via the new CIBC Platinum Club
- Arena branding and marketing assets
- Community engagement initiatives
The five-year extension through 2028-2029 provides stable, long-term marketing exposure in Chicago, where CIBC has been expanding its U.S. banking operations. The partnership's focus on high-value glass-level seat holders aligns with CIBC's target demographic of affluent clients, potentially driving cross-selling opportunities for banking services.
This partnership renewal demonstrates a calculated approach to sports marketing and community engagement. The CIBC Platinum Club introduction targets the premium segment of hockey fans, creating an exclusive brand association that enhances CIBC's positioning in the luxury financial services market. The
Sponsorship to introduce the CIBC Platinum Club to elevate the glass-level fan experience; Build on community impact initiatives
As part of the multi-year deal, CIBC and the Chicago Blackhawks will introduce the CIBC Platinum Club for glass-level members at United Center home games, offering special access and amenities that will enhance their fan experience. In addition to the new CIBC Platinum Club, the sponsorship includes distinct branding and marketing assets throughout the arena.
The partnership also allows for CIBC and the Chicago Blackhawks to continue building on their community impact initiatives. CIBC celebrates the hockey organization's shared dedication to fostering long-lasting relationships and supporting local initiatives that make a difference in the lives of Chicagoans. Over the years, the bank has contributed significantly to community programs and remains committed to that mission.
"We are looking forward to expanding on our partnership with the Chicago Blackhawks, an organization that embodies the true spirit of
As part of this renewed partnership, CIBC will continue as the presenting sponsor for the team's local Hockey Fights Cancer initiatives, supporting the event with an annual
The Chicago Blackhawks will also participate alongside CIBC during the company's Miracle Day, a corporate initiative held annually on the first Wednesday of December to raise funds to help kids in need, giving the partnership another opportunity to strengthen and expand the impact on the community.
"We've poured an incredible amount of effort into revamping our Season Ticket Membership program over the last few years to ensure our most dedicated fans have the best possible experience, and we're thrilled CIBC has joined us in our efforts to offer premium and exclusive opportunities for our glass seat members throughout gameday," said Jaime Faulkner, Chicago Blackhawks President of Business Operations. "Our partnership with CIBC also goes beyond the rink. Together, through our Hockey Fights Cancer efforts as well as CIBC's own charitable initiatives, we will continue to make a meaningful impact in our local community."
About CIBC
CIBC is a leading North American financial institution with 14 million personal banking, business, public sector and institutional clients. CIBC offers a full range of advice, solutions and services in
About the Chicago Blackhawks
Founded in 1926, the Chicago Blackhawks are one of the "Original Six" professional ice hockey teams in the National Hockey League (NHL) and six-time Stanley Cup Champions (1934, 1938, 1961, 2010, 2013, 2015). Members of the Central Division in the NHL's Western Conference, the team calls the United Center home and practices out of Fifth Third Arena, which also serves as a state-of-the-art community space and hub for youth hockey development. The Chicago Blackhawks Foundation, the team's official charitable arm, works to create a healthier, smarter, more secure world for children and families across Chicagoland by providing access to programming and resources that make a positive impact. For more information, visit blackhawks.com or follow the team at @NHLBlackhawks on social media channels.
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SOURCE CIBC
FAQ
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