CALLOWAY'S AND CORNELIUS NURSERY INTRODUCE FIRST-EVER BIOLUMINESCENT FLOWER
Calloway's Nursery (CLWY) and Cornelius Nursery are launching the first-ever glow-in-the-dark plant, the Firefly Petunia, available in stores on March 14, 2025, priced at $39.99. The innovative plant appears as a white petunia during daylight and emits a natural glow at night from its living energy.
The company will host a special after-hours event on March 15, 2025, from 6-8 p.m. across all 29 locations in Dallas-Fort Worth, Cedar Park, Houston, and Galveston. The event will feature illuminating displays, expert care tips from Texas Certified Nursery Professionals, and exclusive merchandise.
The Firefly Petunia requires specific care conditions, including 6-8 hours of bright sunlight daily and regular fertilization to maintain its bioluminescent properties.
Calloway's Nursery (CLWY) e Cornelius Nursery stanno lanciando la prima pianta che brilla al buio, la Petunia Firefly, disponibile nei negozi dal 14 marzo 2025, al prezzo di 39,99 dollari. Questa pianta innovativa appare come una petunia bianca durante il giorno e emette un bagliore naturale di notte grazie alla sua energia vitale.
L'azienda ospiterà un evento speciale dopo l'orario di apertura il 15 marzo 2025, dalle 18:00 alle 20:00, in tutte le 29 sedi a Dallas-Fort Worth, Cedar Park, Houston e Galveston. L'evento presenterà esposizioni illuminanti, consigli di cura da esperti professionisti certificati del vivaio del Texas e merchandise esclusivo.
La Petunia Firefly richiede condizioni di cura specifiche, tra cui 6-8 ore di luce solare intensa al giorno e fertilizzazione regolare per mantenere le sue proprietà bioluminescenti.
Calloway's Nursery (CLWY) y Cornelius Nursery están lanzando la primera planta que brilla en la oscuridad, la Petunia Firefly, disponible en tiendas a partir del 14 de marzo de 2025, con un precio de 39,99 dólares. Esta planta innovadora se presenta como una petunia blanca durante el día y emite un brillo natural por la noche gracias a su energía vital.
La empresa organizará un evento especial después del horario laboral el 15 de marzo de 2025, de 6 a 8 p.m., en las 29 ubicaciones de Dallas-Fort Worth, Cedar Park, Houston y Galveston. El evento contará con exhibiciones iluminadoras, consejos de cuidado de profesionales certificados de viveros de Texas y mercancía exclusiva.
La Petunia Firefly requiere condiciones de cuidado específicas, incluyendo de 6 a 8 horas de luz solar brillante al día y fertilización regular para mantener sus propiedades bioluminiscentes.
Calloway's Nursery (CLWY)와 Cornelius Nursery가 최초의 야광 식물인 Firefly Petunia를 출시합니다. 이 식물은 2025년 3월 14일부터 매장에서 판매되며 가격은 39.99달러입니다. 이 혁신적인 식물은 낮에는 흰색 페튜니아처럼 보이고, 밤에는 살아있는 에너지로 자연스러운 빛을 발산합니다.
회사는 2025년 3월 15일 오후 6시부터 8시까지 달라스-포트워스, 시더 파크, 휴스턴 및 갈베스톤의 29개 지점에서 특별한 야간 이벤트를 개최합니다. 이 이벤트에서는 조명 전시, 텍사스 인증 묘목 전문가의 관리 팁, 독점 상품이 제공됩니다.
Firefly Petunia는 특정 관리 조건이 필요하며, 매일 6-8시간의 밝은 햇빛과 정기적인 비료가 필요하여 생물 발광 특성을 유지합니다.
Calloway's Nursery (CLWY) et Cornelius Nursery lancent la première plante phosphorescente, la Petunia Firefly, disponible en magasin à partir du 14 mars 2025, au prix de 39,99 dollars. Cette plante innovante apparaît comme une pétunia blanche pendant la journée et émet une lueur naturelle la nuit grâce à son énergie vivante.
L'entreprise organisera un événement spécial après les heures d'ouverture le 15 mars 2025, de 18h à 20h, dans ses 29 emplacements à Dallas-Fort Worth, Cedar Park, Houston et Galveston. L'événement présentera des expositions lumineuses, des conseils d'entretien de la part de professionnels certifiés des pépinières du Texas et des produits exclusifs.
La Petunia Firefly nécessite des conditions de soins spécifiques, y compris 6 à 8 heures de lumière solaire brillante par jour et une fertilisation régulière pour maintenir ses propriétés bioluminescentes.
Calloway's Nursery (CLWY) und Cornelius Nursery bringen die erste leuchtende Pflanze auf den Markt, die Firefly Petunia, die ab dem 14. März 2025 in den Geschäften erhältlich sein wird, zum Preis von 39,99 Dollar. Die innovative Pflanze erscheint tagsüber als weiße Petunie und strahlt nachts aus ihrer lebenden Energie ein natürliches Licht aus.
Das Unternehmen wird am 15. März 2025 von 18 bis 20 Uhr eine besondere Veranstaltung nach Geschäftsschluss in allen 29 Standorten in Dallas-Fort Worth, Cedar Park, Houston und Galveston ausrichten. Die Veranstaltung bietet leuchtende Ausstellungen, Pflegetipps von zertifizierten Fachleuten aus Texas und exklusive Merchandise-Artikel.
Die Firefly Petunia benötigt spezielle Pflegebedingungen, darunter täglich 6-8 Stunden helles Sonnenlicht und regelmäßige Düngung, um ihre biolumineszenten Eigenschaften zu erhalten.
- First-to-market advantage with innovative bioluminescent plant product
- Premium pricing at $39.99 per plant indicates strong margin potential
- Extensive retail presence across 29 locations in Texas
- High maintenance product requiring specific care conditions
- geographical market presence only in Texas
Unique after-hours event will celebrate the Firefly Petunia at all locations March 15
Gardeners will have the chance to be among the first to experience its glow at a special event at all locations on March 15 from 6-8 p.m. Priced at
"Our team thrives on making gardening a fun, rewarding experience, and in my 38 years with Calloway's, I've never seen a plant as thrilling as the Firefly Petunia. It is truly remarkable and flourishes indoors by a sunny window here in
During the after-hours event on March 15, attendees will have the chance to:
- Watch the Firefly Petunia's glow come to life through a bright, illuminating display
- Receive expert care tips from Calloway's and Cornelius Nurseries Texas Certified Nursery Professionals
- Get exclusive swag and goodies (while supplies last) and photo ops
As heavy feeders, Firefly Petunias require regular fertilization to support their glow and need six to eight hours of bright sunlight daily. For more information about the event and product, visit https://www.calloways.com/events/.
About Calloway's & Cornelius Nursery
Founded in
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SOURCE Calloway's Nursery, Inc.
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