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Instacart (NASDAQ: CART) and Coles Supermarkets (ASX: COL) have announced the deployment of Caper Carts, AI-powered smart trolleys, at Coles' Richmond Traders location in Melbourne. This makes Coles the first retailer in the Asia Pacific region to implement this technology.
The Coles Smart Trolleys feature AI, cameras, and built-in scales that automatically recognize items as they're added. Customers can bag items while shopping, track their running total, and checkout directly from the trolley. The carts integrate with Coles' Flybuys rewards program, offering personalized deals and the chance to win discounts through a digital wheel game at checkout.
In the US, where Caper Carts are already implemented across multiple grocers, customer reception has been strong with a net promoter score exceeding 70 at established locations. The technology aims to combine the convenience of online shopping with the traditional in-store experience.
Instacart (NASDAQ: CART) and Coles Supermarkets (ASX: COL) announced the deployment of AI-powered Caper Carts in Melbourne, Australia starting early 2025. This marks Instacart's first retail partnership bringing smart trolleys to the APAC region. The carts feature AI, cameras, and built-in scales to automatically recognize items, enabling customers to bag while shopping and track their running total. The system will integrate with Coles' Flybuys rewards program, offering personalized deals and gamified discounts. In the US, Caper Carts have achieved a net promoter score exceeding 70 at established locations.
