Instacart's Smart Trolleys are Now Available at Coles Supermarkets in Australia
Instacart (NASDAQ: CART) and Coles Supermarkets (ASX: COL) have announced the deployment of Caper Carts, AI-powered smart trolleys, at Coles' Richmond Traders location in Melbourne. This makes Coles the first retailer in the Asia Pacific region to implement this technology.
The Coles Smart Trolleys feature AI, cameras, and built-in scales that automatically recognize items as they're added. Customers can bag items while shopping, track their running total, and checkout directly from the trolley. The carts integrate with Coles' Flybuys rewards program, offering personalized deals and the chance to win discounts through a digital wheel game at checkout.
In the US, where Caper Carts are already implemented across multiple grocers, customer reception has been strong with a net promoter score exceeding 70 at established locations. The technology aims to combine the convenience of online shopping with the traditional in-store experience.
Instacart (NASDAQ: CART) e Coles Supermarkets (ASX: COL) hanno annunciato l'implementazione dei Caper Carts, carrelli intelligenti alimentati da intelligenza artificiale, presso la sede Richmond Traders di Coles a Melbourne. Questo rende Coles il primo rivenditore nella regione Asia-Pacifico a adottare questa tecnologia.
I Coles Smart Trolleys sono dotati di intelligenza artificiale, telecamere e bilance integrate che riconoscono automaticamente gli articoli man mano che vengono aggiunti. I clienti possono inserire gli articoli in buste mentre fanno la spesa, monitorare il loro totale e completare il pagamento direttamente dal carrello. I carrelli si integrano con il programma di ricompense Flybuys di Coles, offrendo offerte personalizzate e la possibilità di vincere sconti attraverso un gioco della ruota digitale al momento del pagamento.
Instacart (NASDAQ: CART) y Coles Supermarkets (ASX: COL) han anunciado el despliegue de los Caper Carts, carritos inteligentes impulsados por inteligencia artificial, en la ubicación Richmond Traders de Coles en Melbourne. Esto convierte a Coles en el primer minorista de la región de Asia-Pacífico en implementar esta tecnología.
Los Coles Smart Trolleys cuentan con inteligencia artificial, cámaras y balanzas integradas que reconocen automáticamente los artículos a medida que se van añadiendo. Los clientes pueden envasar artículos mientras compran, rastrear su total en tiempo real y pagar directamente desde el carrito. Los carritos se integran con el programa de recompensas Flybuys de Coles, ofreciendo ofertas personalizadas y la oportunidad de ganar descuentos a través de un juego de rueda digital en el momento de pagar.
En EE.UU., donde los Caper Carts ya han sido implementados en múltiples supermercados, la recepción de los clientes ha sido positiva, con un puntaje neto de promotor que supera 70 en las ubicaciones establecidas. La tecnología tiene como objetivo combinar la comodidad de las compras en línea con la experiencia tradicional en tienda.
인스타카트 (NASDAQ: CART)와 콜스 슈퍼마켓 (ASX: COL)는 멜버른의 콜스 리치몬드 트레이더스 위치에 AI 기반 스마트 카트인 카퍼 카트를 도입한다고 발표했습니다. 이를 통해 콜스는 아시아 태평양 지역에서 이 기술을 구현한 최초의 소매업체가 되었습니다.
콜스 스마트 카트는 AI, 카메라 및 통합 저울이 장착되어 있어 물건이 추가될 때 자동으로 인식합니다. 고객은 쇼핑 중에 물건을 가방에 넣고, 총액를 추적하며, 카트에서 직접 결제할 수 있습니다. 카트는 콜스의 Flybuys 리워드 프로그램과 통합되어 맞춤형 혜택을 제공하고, 결제 시 디지털 휠 게임을 통해 할인 받을 수 있는 기회를 제공합니다.
미국에서는 이미 여러 식료품점에 카퍼 카트가 도입되어 있으며, 고객 반응은 매우 긍정적이며, 기존 위치에서의 순추천자 점수는 70을 초과하고 있습니다. 이 기술은 온라인 쇼핑의 편리함과 전통적인 매장 경험을 결합하는 것을 목표로 하고 있습니다.
Instacart (NASDAQ: CART) et Coles Supermarkets (ASX: COL) ont annoncé le déploiement des Caper Carts, des chariots intelligents alimentés par l'intelligence artificielle, à l'emplacement Richmond Traders de Coles à Melbourne. Cela fait de Coles le premier détaillant de la région Asie-Pacifique à mettre en œuvre cette technologie.
Les Coles Smart Trolleys disposent de l'IA, de caméras et de balances intégrées qui reconnaissent automatiquement les articles au fur et à mesure qu'ils sont ajoutés. Les clients peuvent mettre les articles dans des sacs pendant leurs courses, suivre leur total en cours et régler directement depuis le chariot. Les chariots s'intègrent au programme de récompenses Flybuys de Coles, offrant des offres personnalisées et la chance de gagner des réductions grâce à un jeu de roue numérique au moment de payer.
Aux États-Unis, où les Caper Carts sont déjà implantés chez plusieurs supermarchés, l'accueil des clients a été fort, avec un score de promoteur net dépassant 70 dans les points de vente établis. La technologie vise à combiner la commodité des achats en ligne avec l'expérience traditionnelle en magasin.
Instacart (NASDAQ: CART) und Coles Supermarkets (ASX: COL) haben die Einführung von Caper Carts, KI-gesteuerten intelligenten Einkaufswagen, in der Coles-Filiale Richmond Traders in Melbourne angekündigt. Damit ist Coles der erste Einzelhändler in der Region Asien-Pazifik, der diese Technologie implementiert.
Die Coles Smart Trolleys verfügen über KI, Kameras und integrierte Waagen, die Artikel automatisch erkennen, während sie hinzugefügt werden. Kunden können während des Einkaufs Artikel einpacken, ihren laufenden Gesamtbetrag verfolgen und direkt vom Wagen aus bezahlen. Die Wagen sind mit dem Flybuys-Belohnungsprogramm von Coles integriert, bieten personalisierte Angebote und die Möglichkeit, beim Bezahlen durch ein digitales Radspiel Rabatte zu gewinnen.
In den USA, wo Caper Carts bereits in mehreren Lebensmittelgeschäften implementiert sind, war die Kundenresonanz stark, mit einer Net-Promoter-Score von über 70 an etablierten Standorten. Die Technologie zielt darauf ab, die Bequemlichkeit des Online-Shoppings mit dem traditionellen Einkaufserlebnis im Geschäft zu kombinieren.
- First-mover advantage in APAC region for AI-powered shopping carts
- Integration with existing Flybuys rewards program enhances customer loyalty
- Strong US market validation with 70+ NPS score
- Technology enables seamless omnichannel shopping experience
- initial rollout to single location indicates cautious implementation
- Significant technology investment required for deployment
Insights
The deployment of Instacart's Caper Carts at Coles Supermarkets represents a transformative development in retail technology adoption with significant implications for both companies. The successful US implementation, boasting a net promoter score above 70, validates the technology's market potential and suggests strong customer acceptance in the Australian market.
This strategic move positions Coles as an innovation leader in APAC retail, potentially creating a competitive moat through first-mover advantage. The integration with Coles' Flybuys program is particularly noteworthy, as it creates a seamless omnichannel experience that can drive both customer loyalty and valuable shopping data analytics.
The technology offers multiple revenue optimization opportunities:
- Increased basket sizes through real-time spending tracking
- Reduced labor costs from automated checkout processes
- Enhanced customer engagement via gamification features
- Improved inventory management through real-time tracking
The expansion also strengthens Instacart's position in the global retail technology market, potentially opening doors for further APAC partnerships. The successful implementation could accelerate the adoption of smart trolley technology across the region, creating significant growth opportunities for both Instacart and early-adopting retailers.
Coles Supermarkets is the first retailer in the
Customers can find the new Coles Smart Trolleys at the front entrance of the Coles Richmond Traders supermarket. Caper Carts are equipped with AI, cameras, and a built-in scale, which work together to automatically recognize items as they are added to the trolley. Caper Carts enable customers to bag as they shop and watch their running total – similar to an online shopping experience. At the end of their shopping, customers can conveniently checkout directly from the trolley.
Caper Carts sync to Coles' Flybuys rewards program, allowing customers to earn points as they shop. Customers can scan their Flybuys card or Coles app to instantly access personalized offers and view in-store specials on the trolley's digital screen. When customers shop in-store with Caper Carts, they can later view purchased items under their 'buy it again' list on the Coles app and website. Equipped with gamified capabilities, customers also have the chance to win discounts by spinning a digital wheel on the trolley's screen at checkout.
Coles is the first retailer in the APAC region to launch Instacart's Caper Carts, as well as the first retailer in
"Coles Supermarkets is our ideal partner to introduce Caper Carts in the APAC region because we share a similar vision for creating a personalized shopping experience that delights customers," said David McIntosh, Chief Connected Stores Officer at Instacart. "We've already heard first-hand from Coles customers how the trolleys are easy to use, while enabling them to track their spending and bag as they shop. Caper Carts are transforming the chore of shopping into an adventure, leveraging Edge AI-powered systems to make the shopping experience fun and personalized. We're excited to bring Caper Carts to
"We're proud to be the first retailer in
Caper Carts bring the beloved attributes of online grocery shopping to the store experience. The smart trolleys enable retailers like Coles to offer their customers a way to save money on food and grocery essentials, while delivering a delightful shopping experience as they shop the store aisles. In the US – where more than a dozen grocers have launched Caper Carts – customer reception has been notably strong with customers offering a net promoter score of more than 70 at ramped locations, in line with some of the world's most loved brands.
Caper Carts are part of Instacart's Connected Stores suite of technologies, built to help grocers bridge the online and in-store shopping experience.
To learn more about Instacart's Caper Carts and Connected Stores, visit www.instacart.com/company/retailer-platform/connected-stores.
To learn more about Coles Supermarkets, visit https://www.colesgroup.com.au/news/
About Instacart
Instacart, the leading grocery technology company in
About Coles Supermarkets
Coles is one of
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SOURCE Instacart
FAQ
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