Lisa Cole Joins Cellebrite as Chief Marketing Officer

Rhea-AI Summary

Cellebrite has appointed Lisa Cole as the new Chief Marketing Officer to lead its marketing strategy and execution. Aimed at enhancing brand management and demand generation, Cole's role comes at a critical time when agencies face increasing challenges due to crime and digital sophistication. Her prior experience includes leadership roles at FARO and Huron, where she received multiple awards for performance improvement. CEO Yossi Carmil emphasized that Cole's expertise will elevate Cellebrite's marketing efforts, solidifying its position in the Digital Intelligence market.

Positive

• Appointment of Lisa Cole as CMO may enhance marketing strategy.
• Cole's past successes indicate potential for improved company performance.
• Cellebrite's leadership position in Digital Intelligence may be strengthened.

Negative

• None.

PETAH TIKVA, Israel and TYSONS CORNER, Va., Oct. 24, 2022 (GLOBE NEWSWIRE) -- Cellebrite DI Ltd. (Nasdaq: CLBT), a global leader in Digital Intelligence (DI) solutions for the public and private sectors, today announced Lisa Cole as Chief Marketing Officer (CMO).

As CMO for the leading global Digital Intelligence provider, Lisa will be responsible for the company’s overall marketing strategy and execution, which includes brand, public relations, product marketing, demand generation, and marketing operations.

“With the recent surge in crime and digital sophistication of criminals at a time of strained budgets and staff, protecting and serving citizens is harder than ever before,” said Lisa Cole, Chief Marketing Officer at Cellebrite. “Cellebrite empowers the world’s leading agencies and enterprises to modernize their investigative workflows and culture to close the widening public safety gap. I am honored to be part of Cellebrite’s next phase of growth and look forward to driving greater adoption of Digital Intelligence solutions to make the world a safer place.”

Prior to joining Cellebrite, Lisa was the Vice President of Corporate Marketing at FARO. Before FARO, she was the Chief Marketing Officer at Huron. Her transformative work for both companies improved performance and resulted in three prestigious honors: the 2022 Forrester Return on Integration (ROI) Award, SiriusDecisions’ 2018 ROI Award, and Demand Gen Report’s 2018 B2B Innovator Award. Lisa holds a BS in Marketing Management from Western Governors University.

“As Cellebrite continues to grow and evolve, it is critical that the company adjusts and pivots as needed to drive growth and success,” said Yossi Carmil, Chief Executive Officer of Cellebrite. “Lisa will help strategically elevate our marketing efforts to drive sales and further develop the company’s leadership position in the Digital Intelligence marketplace.”

About Cellebrite

Cellebrite’s (Nasdaq: CLBT) mission is to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. We are a global leader in Digital Intelligence solutions for the public and private sectors, empowering organizations in mastering the complexities of legally sanctioned digital investigations by streamlining intelligence processes. Trusted by thousands of leading agencies and companies worldwide, Cellebrite’s Digital Intelligence platform and solutions transform how customers collect, review, analyze and manage data in legally sanctioned investigations. To learn more visit us at www.cellebrite.com, https://investors.cellebrite.com, or follow us on Twitter at @Cellebrite_UFED.

Cellebrite Media
Victor Cooper
Public Relations and Corporate Communications Director
Victor.Cooper@cellebrite.com
+1 404.804.5910

Investors
Investor Relations
investors@cellebrite.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/362ab0ad-4b03-4e9c-a6fd-ee18abbd8cb5 

FAQ

Who is the new Chief Marketing Officer of Cellebrite?

Cellebrite has appointed Lisa Cole as its new Chief Marketing Officer.

What is Lisa Cole's previous experience before joining Cellebrite?

Lisa Cole served as Vice President of Corporate Marketing at FARO and was CMO at Huron.

How does Lisa Cole's appointment impact Cellebrite's strategy?

Cole's appointment aims to enhance Cellebrite's overall marketing strategy and execution.

What awards has Lisa Cole received in her career?

Lisa Cole has received the Forrester ROI Award, SiriusDecisions’ ROI Award, and Demand Gen Report’s B2B Innovator Award.

What is Cellebrite's focus in the Digital Intelligence market?

Cellebrite enables agencies to modernize investigative workflows and improve public safety through Digital Intelligence solutions.