Clarus’ Sierra Bullets Appoints Keith Enlow as President
Clarus Corporation (NASDAQ: CLAR) announced the appointment of Keith Enlow as president of its subsidiary, Sierra Bullets, effective August 17, 2020. Enlow, with over 25 years of experience in the commercial, military, and law enforcement markets, aims to leverage his expertise to drive innovation and enhance brand equity at Sierra. Previously, he held leadership roles at Steiner eOptics and Remington Ammunition. Enlow’s educational background includes an MBA and a degree in Mechanical and Aerospace Engineering.
- Keith Enlow brings over 25 years of executive leadership experience.
- His appointment may drive innovation and improve brand equity.
- Potential concerns about continuity and experience gaps during the transition.
SALT LAKE CITY, Aug. 05, 2020 (GLOBE NEWSWIRE) -- Clarus Corporation (NASDAQ: CLAR) (the “Company”) subsidiary Sierra Bullets, L.L.C. (“Sierra” or “Sierra Bullets”), the Bulletsmiths®, a dedicated manufacturer of one of the highest-quality, most accurate bullets in the world, announces the appointment of Keith Enlow to president, effective August 17, 2020.
Enlow brings more than 25 years of executive leadership experience serving in roles in the commercial, military and law enforcement markets. Most recently, Enlow served as the general manager for Steiner eOptics. Prior to his role there, he served as the chief executive officer for the United States Olympic and Paralympic Shooting teams. He also served in prior senior leadership roles at Remington Ammunition and Barnes Bullets.
“Keith is a seasoned industry veteran who brings a wealth of experience and leadership to Sierra,” said John Walbrecht, president of Sierra Bullets’ parent company, Clarus Corporation. “Over the course of his career, he has provided the strategic vision to improve brand equity and drive innovation for some of our industry’s most reputable and disruptive companies. We look forward to leveraging his expertise and enthusiasm as we continue to grow Sierra Bullets.”
Enlow holds a Master of Business Administration from Lindenwood University and a Bachelor of Science in Mechanical and Aerospace Engineering from the University of Missouri – Columbia.
“I’m looking forward to returning to my home state of Missouri and am honored to be working for Sierra Bullets,” said Enlow. “Sierra is an amazing brand with a great future ahead and I am excited to be a part of it.”
About Sierra
Founded in 1947 and headquartered in Sedalia, Missouri, Sierra Bullets has been dedicated to manufacturing one of the highest-quality, most accurate bullets in the world. From local and international shooting competitions to sport and hunting, Sierra offers best-in-class accuracy and precision that hunting and sport shooting enthusiasts have come to depend on. This performance is born from a proprietary manufacturing process that enables the achievement of the tightest tolerances in the industry. Sierra’s bullets are used for precision target shooting, hunting and defense purposes. In addition to a wide base of retailers, Sierra's customers include distributors, law enforcement and industry OEMs. Sierra's products have cultivated a significant consumer following recognized by its iconic "green box" packaging and include globally recognized brands such as Sierra® MatchKing®, Sierra® GameKing®, and Sierra® BlitzKing®. For more information, visit www.sierrabullets.com.
About Clarus Corporation
Headquartered in Salt Lake City, Utah, Clarus Corporation is a leading developer, manufacturer and distributor of best-in class outdoor equipment and lifestyle products focused on the climb, ski, mountain, and sport markets. With a strong reputation for innovation, style, quality, design, safety and durability, Clarus’ portfolio of iconic brands includes Black Diamond®, Sierra®, PIEPS®, and SKINourishment® sold through specialty and online retailers, distributors and original equipment manufacturers throughout the U.S. and internationally. For additional information, please visit www.claruscorp.com or the brand websites at www.blackdiamondequipment.com, www.sierrabullets.com, or www.pieps.com.
Forward‐Looking Statements
Please note that in this press release we may use words such as “appears,” “anticipates,” “believes,” “plans,” “expects,” “intends,” “future,” and similar expressions which constitute forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting the Company and therefore involve a number of risks and uncertainties. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of the Company to differ materially from those expressed or implied by forward-looking statements in this release include, but are not limited to, the overall level of consumer demand on our products; general economic conditions and other factors affecting consumer confidence, preferences, and behavior; disruption and volatility in the global currency, capital, and credit markets; the financial strength of the Company's customers; the Company's ability to implement its business strategy, the ability of the Company to execute and integrate acquisitions; changes in governmental regulation, legislation or public opinion relating to the manufacture and sale of bullets and ammunition by our Sierra segment, and the possession and use of firearms and ammunition by our customers; the Company’s exposure to product liability or product warranty claims and other loss contingencies; disruptions and other impacts to the Company’s business, as a result of the COVID-19 global pandemic and government actions and restrictive measures implemented in response; stability of the Company’s manufacturing facilities and suppliers, as well as consumer demand for our products, in light of disease epidemics and health-related concerns such as the COVID-19 global pandemic; the impact that global climate change trends may have on the Company and its suppliers and customers; the Company's ability to protect patents, trademarks and other intellectual property rights; any breaches of, or interruptions in, our information systems; fluctuations in the price, availability and quality of raw materials and contracted products as well as foreign currency fluctuations; our ability to utilize our net operating loss carryforwards; changes in tax laws and liabilities, tariffs, legal, regulatory, political and economic risks; and the Company’s ability to declare a dividend. More information on potential factors that could affect the Company's financial results is included from time to time in the Company's public reports filed with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K. All forward-looking statements included in this press release are based upon information available to the Company as of the date of this press release, and speak only as of the date hereof. We assume no obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release.
Company Contact:
John C. Walbrecht
President
Tel 1‐801‐993‐1344
john.walbrecht@claruscorp.com
or
Aaron J. Kuehne
Chief Administrative Officer and Chief Financial Officer
Tel 1‐801‐993‐1364
aaron.kuehne@claruscorp.com
Investor Relations Contact:
Gateway Investor Relations
Cody Slach
Tel 1‐949‐574‐3860
CLAR@gatewayir.com
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