Cinedigm Surpasses Major Milestone With 20 Million Social Media Subscribers and Followers As It Continues To Expand Interest and Engagement Among Enthusiast Fan Bases for Its Channels and Content
Cinedigm Corp. (CIDM) announced a significant growth milestone, surpassing 20 million subscribers and followers on YouTube and Facebook. The company generated 552 million minutes viewed and 304 million video views in Q1 2022. Cinedigm's EVP, David Chu, emphasized leveraging social media for greater audience engagement across its 30 OTT channels. Noteworthy channels include RetroCrush, with over 2 million subscribers, and Midnight Pulp, gaining over 1 million followers. The firm's strategy involves utilizing targeted content for optimal audience reach.
- Surpassed 20 million subscribers/followers on social media.
- Generated 552 million minutes viewed and 304 million video views in Q1 2022.
- Successful channel RetroCrush has over 2 million subscribers.
- None.
Company Generated 552MM Minutes Viewed and 304MM Video Views Across Social Media Platforms during Q1 2022
LOS ANGELES, CA / ACCESSWIRE / July 21, 2022 / Cinedigm Corp. (NASDAQ:CIDM), a premier streaming, technology and entertainment company dedicated to serving enthusiast fan bases, today announced that its unwavering approach to this consumer strategy has resulted in its surpassing the 20 million subscriber/follower mark across YouTube and Facebook.
In turn, the company also disclosed that it generated 552MM minutes viewed and a total of 304MM video views on social media during the first quarter of 2022 (January-March).
Remarked Cinedigm Networks EVP & General Manager David Chu, "With our massive reach and engagement on social media, we are now able to leverage our audience on these critical platforms to bring an entirely new level of awareness to our 30 OTT channels."
Chu was a primary architect for the strategy and growth of social video channels for DMR (Digital Media Rights), acquired by Cinedigm earlier this year, and he is now responsible for shepherding Cinedigm's efforts in this arena.
This new milestone is attributed to the company developing its social media presence for marketing and community-building around its OTT brands. By launching social-first channels that leveraged the thousands of TV shows and movies in its library, DMR utilized narrative clips curated around themes ranging from classic anime, horror, Korean drama series, and LGTBQ+ content. Among the company's most successful social video channels is RetroCrush, which initially debuted on YouTube as a destination for classic Japanese anime, and launched one year later as a full OTT brand, including VOD apps available on connected TV, mobile, gaming, smart TVs; on the web; and as a linear channel across several popular free ad-supported streaming television (FAST) platforms. Today it has more than two million subscribers across YouTube and Facebook, and is one of Cinedigm's most popular channels, along the horror/thriller/action-focused Midnight Pulp (more than one million social media subscribers/followers) and pan-Asian brand AsianCrush (more than 200 million minutes viewed in Q1 2022).
"With digital rights to tens of thousands of titles, we can showcase premium content specifically tailored for each social media platform to create new opportunities to engage fans across Cinedigm's channels," added Chu. "We can also take advantage of the sophisticated targeting mechanisms these social media platforms have to reach new audiences more efficiently."
ABOUT CINEDIGM
For over 20 years, Cinedigm (NASDAQ:CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to the world's largest media, retail, and technology companies. Cinedigm continues its legacy as an innovator through its adoption of next-generation technologies, such as artificial intelligence and machine learning, across its proprietary, highly scalable Matchpoint® technology platform. For more information, visit cinedigm.com.
Cinedigm uses, and will continue to use, its website, press releases, SEC filings, and various social media channels, including Twitter, LinkedIn, Facebook, StockTwits and the Company Website as additional means of disclosing public information to investors, the media and others interested in the Company. It is possible that certain information that the Company posts on its website, disseminated in press releases, SEC filings, and on social media could be deemed to be material information, and the Company encourages investors, the media and others interested in the Company to review the business and financial information that the Company posts on its website, disseminates in press releases, SEC filings and on the social media channels identified above, as such information could be deemed to be material information.
PRESS CONTACT FOR CIDM:
Don Ciaramella / Matt Biscuiti
The Lippin Group
don@lippingroup.com / matt@lippingroup.com
High Touch Investor Relations
Cinedigm@htir.net
SOURCE: Cinedigm Corp.
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