Cinedigm Partners with Iconic Spanish Football Club Real Madrid to Expand the Reach of the Team's Branded Sports Streaming Channel
Cinedigm (NASDAQ:CIDM) has announced a partnership with Real Madrid to enhance the team's streaming channel, Real Madrid TV, in North America. The deal allows for 2-3 matches weekly and over 8,000 hours of content annually, including exclusive interviews and classic matches. The channel will be accessible via various digital platforms in the U.S. and Canada, broadening Cinedigm's OTT distribution. This partnership aims to engage Real Madrid's extensive fanbase by providing unmatched access to content, aligning with Cinedigm's strategy to deliver niche entertainment.
- Partnership with Real Madrid enhances content offering and expands viewer access in North America.
- Real Madrid TV will provide 2-3 matches weekly and over 8,000 hours of annual content.
- Increased engagement potential with exclusive interviews and behind-the-scenes access.
- Strengthening of Cinedigm's portfolio with a globally recognized sports brand.
- None.
The Channel Will Provide 2-3 Matches Per Week During the Season Plus Thousands of Hours of Additional Content from One of the World's Premiere Sporting Clubs Making the Team More Accessible to North American Fans Than Ever Before
LOS ANGELES, CA / ACCESSWIRE / July 29, 2021 / Cinedigm (NASDAQ:CIDM), the leading independent streaming company super-serving enthusiast fan bases, announced today a partnership with Real Madrid, the most valuable football brand in the world. The partnership will significantly expand the distribution of the team's branded sports streaming channel making the team more accessible to North American fans than ever before. Real Madrid TV will feature thousands of hours of fan-centric football content leading up to the 2021-2022 season and will also feature 2-3 matches per week once the season kicks off. The service will be available in the United States & Canada for linear and AVOD platforms on connected TVs, digital set-top boxes, media-streaming devices, as well as the web. The streaming channel is the latest addition to Cinedigm's roster of channels currently live across the broader OTT landscape on distribution partners including The Roku Channel, Pluto TV, Samsung, TCL, Tubi and many more.
The deal was negotiated by Josh Thomashow, Executive Director, Acquisitions of Cinedigm, and SPORTFIVE on behalf of Real Madrid.
"Soccer is the most popular sport in the world with an extreme level of fandom," said Erick Opeka, President of Cinedigm Digital Networks. "Partnering with Real Madrid, and giving this global club an exclusive home to many of the biggest OTT distribution partners in North America, will allow viewers to experience never before released content in the United States. Fans will feel like they are part of all the action with interviews, matches and news they can't get anywhere else, and content will be refreshed weekly to keep fans engaged."
With a loyal and passionate global fanbase, Real Madrid is one of the most recognized brands in world sport. Real Madrid is the most successful club in Europe winning the coveted Champions League a record 13 times. Founded in 1902, the club would come to dominate the next century, earning the unprecedented honor of FIFA Club of the 20th Century in 2000. Since then, their fortunes have only increased, and the club has been a highly sought out destination for the best football players on the planet.
The channel will provide viewers one of a kind access to matches, showing 2-3 matches per week during the season of Real Madrid's La Liga games, as well as their UEFA Champions League and Cup tournaments. In addition, the channel will air classic programing, exclusive club insight, breaking news and more. Over 8,000 hours of content will be made available annually. At launch, the streaming channel will feature the following programming:
- Live Press Conferences
- Exclusive Interviews
- Live Training Sessions
- Classic Matches
- Magazine Shows
- Real Madrid News Programming
- Special Features
An innovator in the digital transformation of the entertainment industry for more than two decades, the deal continues Cinedigm's core mission to entertain the world by building the world's best portfolio of enthusiast channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm's streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting) and family entertainment (Dove Channel), as well as dedicated channels for iconic entertainers, led by Bob Ross (The Bob Ross Channel). Cinedigm's ultimate goal is to build destinations that immerse viewers in content they love while staying at the forefront of technology as the streaming industry continues to evolve.
ABOUT REAL MADRID
Founded in 1902 and with a combined 23 European Cups, 13 UEFA Champions League and 10 European Cup, Real Madrid is the most successful club in the history of European football and basketball.
Realmadrid TV, which is broadcast to a global audience in Spanish and English is the only place which brings fans full news coverage, exclusive features and interviews, live training, press conferences, match previews, action and analysis of the world´s biggest club.
ABOUT CINEDIGM
For more than twenty years, Cinedigm (NASDAQ: CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains hundreds of millions of consumers around the globe by providing premium content, streaming channels and technology services to the world's largest media, technology and retail companies. For more information, visit http://www.cinedigm.com/.
Cinedigm uses, and will continue to use, its website, press releases, SEC filings, and various social media channels, including Twitter (https://twitter.com/cinedigm), LinkedIn https://www.linkedin.com/company/cinedigm/), Facebook (https://facebook.com/Cinedigm), StockTwits (https://stocktwits.com/CinedigmCorp) and the Company website (www.cinedigm.com) as additional means of disclosing public information to investors, the media and others interested in the Company. It is possible that certain information that the Company posts on its website, disseminated in press releases, SEC filings, and on social media could be deemed to be material information, and the Company encourages investors, the media and others interested in the Company to review the business and financial information that the Company posts on its website, disseminates in press releases, SEC filings and on the social media channels identified above, as such information could be deemed to be material information.
PRESS CONTACT FOR CIDM:
DKC Public Relations
cinedigm@dkcnews.com
High Touch Investor Relations
Cinedigm@htir.net
SOURCE: Cinedigm Corp.
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