Maev Launches on Chewy, Leading the Rapidly Growing Frozen Raw Dog Food Category
Maev, the fastest-growing pet brand in the US, has announced its launch on Chewy (NYSE: CHWY). The company, which specializes in frozen raw dog food, is offering its complete product line including Beef, Chicken, and Puppy formulas through the Chewy platform.
As a leader in the rapidly growing raw food category, Maev produces human-grade raw dog food that addresses common nutritional gaps, featuring higher protein and nutrient content compared to traditional kibble, fresh, or home-cooked meals. Their products are free from additives and fillers, and promise noticeable benefits within 28 days.
This partnership with Chewy represents a significant expansion in Maev's distribution network, making their premium raw dog food products more accessible nationwide.
Maev, il marchio di pet food in più rapida crescita negli Stati Uniti, ha annunciato il suo lancio su Chewy (NYSE: CHWY). L'azienda, specializzata in cibo crudo surgelato per cani, offre l'intera gamma di prodotti, tra cui formule a base di manzo, pollo e per cuccioli, attraverso la piattaforma Chewy.
In qualità di leader nel settore in rapida crescita del cibo crudo, Maev produce cibo crudo per cani di grado umano che affronta le comuni carenze nutrizionali, caratterizzandosi per un contenuto proteico e nutritivo superiore rispetto al cibo secco tradizionale, ai pasti freschi o cucinati in casa. I loro prodotti sono privi di additivi e riempitivi, e promettono benefici tangibili entro 28 giorni.
Questa partnership con Chewy rappresenta un'importante espansione nella rete di distribuzione di Maev, rendendo i loro prodotti premium di cibo crudo per cani più accessibili a livello nazionale.
Maev, la marca de mascotas de más rápido crecimiento en EE. UU., ha anunciado su lanzamiento en Chewy (NYSE: CHWY). La empresa, especializada en comida cruda congelada para perros, ofrece toda su línea de productos, que incluye fórmulas de carne de res, pollo y para cachorros a través de la plataforma Chewy.
Como líder en la categoría de comida cruda de rápido crecimiento, Maev produce comida cruda para perros de calidad humana que aborda las comunes deficiencias nutricionales, con un contenido de proteínas y nutrientes superior en comparación con el alimento seco tradicional, comidas frescas o caseras. Sus productos están libres de aditivos y rellenos, y prometen beneficios visibles en 28 días.
Esta asociación con Chewy representa una expansión significativa en la red de distribución de Maev, haciendo que sus productos premium de comida cruda para perros sean más accesibles a nivel nacional.
Maev, 미국에서 가장 빠르게 성장하는 반려동물 브랜드가 Chewy (NYSE: CHWY)에 출시한다고 발표했습니다. 냉동 생식 강아지 사료를 전문으로 하는 이 회사는 Chewy 플랫폼을 통해 소고기, 닭고기 및 강아지용 포뮬러를 포함한 전체 제품 라인을 제공합니다.
급성장하는 생식 카테고리의 선두주자로서 Maev는 전통적인 사료, 신선한 식사 또는 집에서 조리한 식사에 비해 더 높은 단백질 및 영양소 함량을 특징으로 하는 인간급 생식 강아지 사료를 생산합니다. 그들의 제품은 첨가물과 충전제가 없으며, 28일 이내에 눈에 띄는 이점을 약속합니다.
Chewy와의 파트너십은 Maev의 유통 네트워크를 크게 확장하여 그들의 프리미엄 생식 강아지 사료 제품이 전국적으로 더 쉽게 접할 수 있게 합니다.
Maev, la marque d'animaux à la croissance la plus rapide aux États-Unis, a annoncé son lancement sur Chewy (NYSE: CHWY). L'entreprise, spécialisée dans la nourriture crue congelée pour chiens, propose toute sa gamme de produits, y compris des formules de bœuf, de poulet et pour chiots via la plateforme Chewy.
En tant que leader dans la catégorie des aliments crus en forte croissance, Maev produit de la nourriture crue pour chiens de qualité humaine qui comble les lacunes nutritionnelles courantes, présentant un contenu en protéines et en nutriments supérieur à celui des croquettes traditionnelles, des repas frais ou faits maison. Leurs produits sont exempts d'additifs et de charges, et promettent des avantages visibles dans les 28 jours.
Ce partenariat avec Chewy représente une expansion significative du réseau de distribution de Maev, rendant leurs produits premium de nourriture crue pour chiens plus accessibles à l'échelle nationale.
Maev, die am schnellsten wachsende Haustiermarke in den USA, hat ihren Start auf Chewy (NYSE: CHWY) angekündigt. Das Unternehmen, das sich auf tiefgekühltes rohes Hundefutter spezialisiert hat, bietet seine gesamte Produktpalette, einschließlich Rindfleisch-, Huhn- und Welpenformeln, über die Chewy-Plattform an.
Als Marktführer in der schnell wachsenden Rohfutterkategorie produziert Maev rohes Hundefutter in Lebensmittelqualität, das häufige ernährungsbedingte Lücken schließt und einen höheren Gehalt an Proteinen und Nährstoffen im Vergleich zu herkömmlichem Trockenfutter, frischen oder selbstgekochten Mahlzeiten aufweist. Ihre Produkte sind frei von Zusatzstoffen und Füllstoffen und versprechen innerhalb von 28 Tagen spürbare Vorteile.
Diese Partnerschaft mit Chewy stellt eine bedeutende Expansion im Vertriebsnetz von Maev dar, wodurch deren Premium-Rohfutterprodukte für Hunde landesweit leichter zugänglich werden.
- Expansion of distribution network through major pet retailer Chewy
- Position as fastest-growing pet brand in US
- Leadership in growing raw food category
- None.
Insights
The strategic partnership between Chewy and Maev marks a significant advancement in Chewy's premium pet food portfolio, particularly targeting the high-growth frozen raw dog food segment. This move is especially noteworthy as it addresses several key market dynamics:
The frozen raw pet food market has been experiencing double-digit growth, outpacing traditional pet food segments, driven by increasing pet humanization trends and growing consumer awareness of pet nutrition. By partnering with Maev, a rapidly expanding brand in this category, Chewy positions itself to capture a larger share of this premium market segment.
From an operational perspective, this partnership presents both opportunities and challenges:
- The addition of human-grade raw dog food could potentially drive higher margins compared to traditional kibble products
- Frozen food distribution requires specialized logistics and storage infrastructure, suggesting Chewy has made necessary investments in cold chain capabilities
- The partnership could attract a new demographic of health-conscious pet owners willing to spend more on premium nutrition
However, the impact on Chewy's financials may be initially modest, as frozen raw food represents a relatively small portion of the overall pet food market. The true value lies in the strategic positioning and potential for future growth as consumer preferences continue to shift toward premium pet nutrition options.
As the frozen raw dog food market continues to experience remarkable growth, Maev has established itself as the leader by providing a range of premium raw-frozen products designed to meet the nutritional needs of every dog, all while delivering the convenience of kibble. The brand offers its full assortment of frozen raw dog food inclusive of its Beef, Chicken, and Puppy formulas. Maev is the first and only human-grade raw dog food addressing common nutritional gaps—offering formulas with higher protein and nutrient value than kibble, fresh or home-cooked meals. Not only are these free from additives, fillers, and heat-driven nutrient loss, but the Maev formulas also deliver noticeable benefits in 28 days or less.
"I set out to build Maev because of a core belief that dogs deserve better. As a brand, we work tirelessly to deliver the highest quality dog food on the market, while meeting and improving the lives of more and more dogs every day" said Katie Spies, Founder & CEO of Maev. "Bringing Maev to Chewy represents a significant milestone in our mission to radically improve dogs' lives."
Through its availability on Chewy, Maev reinforces its commitment to making premium raw dog food accessible nationwide and underscores the vision to elevate pet nutrition and empower dog owners to make healthier choices.
To shop Maev at Chewy, visit www.chewy.com and to learn more about Maev, visit www.meetmaev.com.
About Maev: Maev is the first and only human-grade raw food for dogs. Founded in 2019 by Katie Spies, an MIT Engineer and dog parent, the brand's mission is to formulate easy-to-feed, efficacious daily nutrition. With the help of PhD veterinary nutritionists, Spies formulated Raw Food, Supplement Bars, Bone Broth Topper and Freeze-Dried Treats made with whole foods and super nutrients to elevate the daily rituals of dog care and fill every bowl with maximum nutrition. To learn more, visit www.meetmaev.com.
Media Contact
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