Chewy Appoints Mark Eamer as Chief Marketing Officer
Chewy, Inc. (NYSE: CHWY) has appointed Mark Eamer as the new Chief Marketing Officer. Eamer, formerly with Amazon, will enhance Chewy's marketing and customer engagement capabilities, focusing on growth, partnerships, and analytics. His experience includes P&L responsibility and leading advertising for Amazon's digital platforms. Sumit Singh, Chewy's CEO, highlighted Eamer's innovative approach as key to advancing the company's mission to be the most trusted destination for pet parents. This leadership change aims to strengthen Chewy’s position in the competitive pet supply market.
- Appointment of Mark Eamer as CMO expected to enhance marketing strategies.
- Eamer's experience at Amazon could drive innovation in customer engagement.
- Transition to new leadership could lead to initial execution delays.
Seasoned Leader to Spearhead Continued Expansion of Chewy’s Marketing and Customer Engagement Capabilities
Chewy Appoints Mark Eamer as Chief Marketing Officer (Photo: Business Wire)
As CMO, Mark will spearhead the continued expansion of Chewy’s Marketing and Customer Engagement capabilities, with ownership of the company's marketing strategy, partnerships and analytics, including full funnel customer growth and development, paired with strong go-to-market execution.
“I have long-admired Chewy’s bold commitment to industry-shifting innovation, which is rooted in creating exceptional customer experiences that celebrate the full spectrum of the pet parent journey,” said Eamer. “I am honored to join a world-class organization and a visionary leadership team whose purpose-driven mission enhances the lives of millions of customers, and I look forward to applying my own passion for building disruptive customer obsessed marketing programs.”
"Mark’s extensive experience and track record as a builder, innovator and connector will be instrumental in our continued efforts to advance our marketing capabilities and in achieving our mission of being the most trusted and convenient destination for pet parents and partners, everywhere,” said
Having first joined Amazon in 2000, Mark most recently served as Vice President of Advertising, Product and Media, with a focus on leading the company’s advertising efforts across IMDb TV, Streaming TV, FireTV, and Alexa Devices. Mark previously led the US business of Prime Video, as he oversaw the launch of several acclaimed shows, including
Mark’s broad experience at Amazon included P&L responsibility for numerous nascent businesses, as well as a prominent role leading Product, Marketing and Personalization for Amazon Local, before ultimately ascending to Worldwide Vice President of that vertical.
Prior to his current tenure at Amazon, Mark served as Director of Marketing at Zillow, securing partnerships to syndicate “Zestimates” to third party sites and initiating the behavioral shift of brokers sending their listings to Zillow.com.
About Chewy
Our mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. We believe that we are the preeminent online source for pet products, supplies, and prescriptions as a result of our broad selection of high-quality products, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch. We continually develop innovative ways for our customers to engage with us, and partner with approximately 2,500 of the best and most trusted brands in the pet industry, to bring a high-bar, customer-centric experience to our customers.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210930005601/en/
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