CHEERS App Major Upgrade, Creating a New Paradigm for Home and Lifestyle
Cheer Holding (NASDAQ: CHR) announced a major upgrade to its CHEERS video platform, strengthening its position as China's leading home and lifestyle content platform. The upgrade features significant improvements in user interface design, operational processes, functional modules, and personalized recommendation algorithms.
Key performance metrics show substantial improvements: user engagement time increased by 30%, function access rates rose by 13%, second-day retention rate for new users improved by 15%, and average user dwell time increased by 50%. The platform's content enhancement led to a 30% increase in overall content browsing, while product click-through rates improved by 20%.
The upgraded version features new categories including Smart Home, Children's Room Renovation, Pet-Friendly Renovations, Elderly-Friendly Renovations, and Celebrity Home Styles. The platform's recommendation system has shown improved performance with a 12% increase in click-through rates and 18% growth in user interactions.
Cheer Holding (NASDAQ: CHR) ha annunciato un'importante aggiornamento della sua piattaforma video CHEERS, rafforzando così la sua posizione di leader in Cina nel settore dei contenuti per la casa e lo stile di vita. L'aggiornamento include miglioramenti significativi nel design dell'interfaccia utente, nei processi operativi, nei moduli funzionali e negli algoritmi di raccomandazione personalizzati.
I principali indicatori di prestazione mostrano miglioramenti sostanziali: il tempo di coinvolgimento degli utenti è aumentato del 30%, i tassi di accesso alle funzioni sono aumentati del 13%, il tasso di retention per il secondo giorno degli nuovi utenti è migliorato del 15% e il tempo medio di permanenza degli utenti è aumentato del 50%. Il miglioramento dei contenuti della piattaforma ha portato a un aumento del 30% nella navigazione generale dei contenuti, mentre i tassi di clic sui prodotti sono migliorati del 20%.
La versione aggiornata presenta nuove categorie, tra cui Casa Intelligente, Ristrutturazione della Camera dei Bambini, Ristrutturazioni Pet-Friendly, Ristrutturazioni per Anziani e Stili di Casa delle Celebrità. Il sistema di raccomandazione della piattaforma ha mostrato prestazioni migliorate con un aumento del 12% nei tassi di clic e una crescita del 18% nelle interazioni degli utenti.
Cheer Holding (NASDAQ: CHR) anunció una importante actualización de su plataforma de video CHEERS, fortaleciendo su posición como la principal plataforma de contenido para el hogar y estilo de vida en China. La actualización incluye mejoras significativas en el diseño de la interfaz de usuario, procesos operativos, módulos funcionales y algoritmos de recomendación personalizados.
Los principales métricas de rendimiento muestran mejoras sustanciales: el tiempo de participación de los usuarios aumentó en un 30%, las tasas de acceso a funciones se elevaron en un 13%, la tasa de retención al segundo día para nuevos usuarios mejoró en un 15% y el tiempo medio de permanencia de los usuarios aumentó en un 50%. La mejora del contenido de la plataforma llevó a un aumento del 30% en la navegación general del contenido, mientras que las tasas de clics en productos mejoraron en un 20%.
La versión actualizada presenta nuevas categorías que incluyen Hogar Inteligente, Renovación de la Habitación Infantil, Renovaciones Amigas de las Mascotas, Renovaciones Amigables para Ancianos y Estilos de Casa de Celebridades. El sistema de recomendación de la plataforma ha demostrado un rendimiento mejorado con un aumento del 12% en las tasas de clic y un crecimiento del 18% en las interacciones de los usuarios.
치어 홀딩 (NASDAQ: CHR)는 CHEERS 비디오 플랫폼의 주요 업그레이드를 발표하며, 중국의 가정 및 라이프스타일 콘텐츠 플랫폼으로서의 입지를 강화했습니다. 이 업그레이드는 사용자 인터페이스 디자인, 운영 프로세스, 기능 모듈 및 개인화 추천 알고리즘의 중요 개선 사항을 포함합니다.
주요 성과 지표는 상당한 개선을 보여줍니다: 사용자 참여 시간은 30% 증가했습니다., 기능 접근률은 13% 상승했으며, 신규 사용자에 대한 이틀째 유지율은 15% 향상되었고, 평균 사용자 체류 시간은 50% 증가했습니다. 플랫폼의 콘텐츠 개선은 전체 콘텐츠 탐색에서 30% 증가를 가져왔으며, 제품 클릭률은 20% 향상되었습니다.
업그레이드된 버전은 스마트 홈, 어린이 방 리모델링, 반려동물 친화적인 리모델링, 노인 친화적인 리모델링 및 유명인 집 스타일 등 새로운 카테고리를 포함합니다. 플랫폼의 추천 시스템은 클릭률에서 12% 증가와 사용자 상호작용에서 18% 성장을 보여주며 향상된 성능을 보여줍니다.
Cheer Holding (NASDAQ: CHR) a annoncé une mise à jour majeure de sa plateforme vidéo CHEERS, renforçant sa position de leader en Chine dans le domaine des contenus pour la maison et le mode de vie. La mise à jour comprend des améliorations significatives du design de l'interface utilisateur, des processus opérationnels, des modules fonctionnels et des algorithmes de recommandation personnalisés.
Les principaux indicateurs de performance montrent des améliorations substantielles : le temps d'engagement des utilisateurs a augmenté de 30%, les taux d'accès aux fonctionnalités ont augmenté de 13%, le taux de rétention au deuxième jour pour les nouveaux utilisateurs s'est amélioré de 15%, et la durée moyenne de présence des utilisateurs a augmenté de 50%. L'amélioration des contenus de la plateforme a entraîné une augmentation de 30% de la navigation globale des contenus, tandis que les taux de clics sur les produits ont augmenté de 20%.
La version mise à jour propose de nouvelles catégories, y compris Maison Intelligente, Rénovation de Chambre d'Enfant, Rénovations Amies des Animaux de Compagnie, Rénovations Adaptées aux Personnes Âgées et Styles de Maison de Célébrités. Le système de recommandation de la plateforme a montré une performance améliorée avec une augmentation de 12% des taux de clics et une croissance de 18% des interactions des utilisateurs.
Cheer Holding (NASDAQ: CHR) gab ein bedeutendes Upgrade seiner CHEERS-Videoplattform bekannt und stärkt damit seine Position als Chinas führende Plattform für Inhalte für Zuhause und Lifestyle. Das Upgrade umfasst signifikante Verbesserungen im Design der Benutzeroberfläche, in den Betriebsprozessen, in den Funktionseinheiten und in den personalisierten Empfehlungsalgorithmen.
Wichtige Leistungskennzahlen zeigen wesentliche Verbesserungen: die Benutzerinteraktionszeit stieg um 30%, die Funktionszugriffsrate erhöhte sich um 13%, die Zweitretentionsrate neuer Benutzer verbesserte sich um 15% und die durchschnittliche Verweildauer der Benutzer stieg um 50%. Die Verbesserung der Plattforminhalte führte zu einer 30%igen Steigerung des gesamten Inhaltsaufrufs, während die Klickrate auf Produkte um 20% anstieg.
Die aktualisierte Version bietet neue Kategorien wie Smart Home, Renovierung von Kinderzimmern, haustierfreundliche Renovierungen, seniorenfreundliche Renovierungen und Wohnstile von Prominenten. Das Empfehlungssystem der Plattform hat eine verbesserte Leistung gezeigt mit einem 12%igen Anstieg der Klickrate und einem 18%igen Wachstum der Benutzerinteraktionen.
- User engagement time increased by 30%
- Average user dwell time rose by 50%
- Function access rates improved by 13%
- Second-day retention rate for new users grew by 15%
- Overall content browsing increased by 30%
- Product click-through rates improved by 20%
- Recommended content click-through rate up by 12%
- Interaction behaviors increased by 18%
- None.
BEIJING, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Cheer Holding, Inc. (NASDAQ: CHR) (“Cheer Holding” or the “Company”), a leading provider of advanced mobile internet infrastructure and platform services, today announced a major upgrade to its CHEERS video platform (“CHEERS”). As consumer demand for personalization in the home goods market continues to rise, coupled with a younger and more personalized user base, the need for diverse and refined functional home solutions is increasing. as a premier lifestyle content aggregation platform, CHEERS is keenly attuned to market changes and has undergone a critical upgrade and optimization since its launch.
This upgrade prominently underscores CHEERS app's positioning as an “encyclopedia” of home and lifestyle in China. The newly upgraded version has seen significant enhancements across several key dimensions, including user interface design, operational processes, functional modules, and personalized recommendation algorithms. CHEERS has further met the diverse demands for high-quality curated lifestyle content from users across different regions and demographics. Enhancement is now seen in various performance metrics, particularly in user engagement time, which has increased by nearly
In terms of user interface design and operational workflow, the upgraded CHEERS app has optimized the way that information is presented, implementing bold changes and enhancements. It employs a clear and concise card-style design to display content, reducing the cognitive burden on users and aligning with their operational habits, greatly enhancing usability and allowing for a more seamless browsing experience. Additionally, CHEERS has focused on precise and advanced algorithmic categorization for its functions, enabling first-time users to quickly locate what they need. According to data, the access rates for each function within the upgraded version have increased by an average of
On the functional and content front, CHEERS has further highlighted its unique attributes as a “soft decoration guide” and “home dictionary”, showing its significant transformation into a home living encyclopedia. The functionality design prominently features entries like “Soft Decoration Guide”, “Home Inspiration” and “Essential Catalog” that are easier to access, removing previously cumbersome operations and allowing users to quickly and easily obtain a wealth of practical home knowledge, inspiring case studies, and a diverse range of product information. This has attracted more users to actively explore the rich and practical functionalities and content immersively in a creative world of home living.
In terms of content enhancement, CHEERS not only covers comprehensive knowledge related to soft decoration but also provides market trend analyses on home living styles. New popular entries such as “Smart Home”, “Children’s Room Renovation”, “Pet-Friendly Renovations”, “Elderly-Friendly Renovations” and “Celebrity Home Styles” have been added to accurately align with new demands in home living. Since the upgrade was launched, user browsing of overall content and utilization of popular entries have increased by over
Regarding personalized recommendation algorithms, CHEERS employs precise stratification based on user attributes to tailor content needs and usage habits for different users, enabling them to feel that the app has a deep understanding of their needs. Data indicates that since the upgrade, the click-through rate for recommended content has improved by
This new upgrade represents a successful innovative exploration in the home living and content service sector in China. With ongoing innovation and optimization, CHEERS is poised to maintain its leading position in China's home living service platform sector, delivering greater value to users and the market.
About Cheer Holding, Inc.
As a preeminent provider of next-generation mobile internet infrastructure and platform services in China, Cheer Holding is dedicated to building a digital ecosystem that integrates “platforms, applications, technology, and industry” into a cohesive digital eco-system, thereby creating a new, open business environment for web3.0 that leverages AI technology. The Company is developing a 5G+VR+AR+AI shared universe space that builds on cutting-edge technologies including blockchain, cloud computing, extended reality, and digital twin.
Cheer Holding’s portfolio includes a wide range of products and services, such as CHEERS Telepathy, CHEERS Video, CHEERS e-Mall, CHEERS Open Data, CheerReal, CheerCar, CheerChat, Polaris Intelligent Cloud, AI-animated short drama series, short video matrix, variety show series, Livestreaming, and more. These offerings provide diverse application scenarios that seamlessly blend “online/offline” and “virtual/reality” elements.
With “CHEERS+” at the core of Cheer Holding’s digital ecosystem, the Company is committed to utilizing innovative product applications and technologies to drive its long-term sustainable and scalable growth.
For more information, please visit http://ir.gsmg.co/.
Safe Harbor Statement
Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, are: the ability to manage growth; ability to identify and integrate other future acquisitions; ability to obtain additional financing in the future to fund capital expenditures; fluctuations in general economic and business conditions; costs or other factors adversely affecting our profitability; litigation involving patents, intellectual property, and other matters; potential changes in the legislative and regulatory environment; a pandemic or epidemic; the occurrence of any event, change or other circumstances that could affect the Company’s ability to continue successful development and launch of its metaverse experience centers; the possibility that the Company may not succeed in developing its new lines of businesses due to, among other things, changes in the business environment and technological developments, competition, changes in regulation, or other economic and policy factors; disruptions or other business interruptions that may affect the operations of our products and services, the possibility that the Company’s new lines of business may be adversely affected by other economic, business, and/or competitive factors; other factors, risks and uncertainties set forth in documents filed by the Company with the Securities and Exchange Commission from time to time, including the Company’s latest Annual Report on Form 20-F filed with the SEC on March 14, 2024, as amended. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Such information speaks only as of the date of this release.
For investor and media inquiries, please contact:
Wealth Financial Services LLC
Connie Kang, Partner
Email: ckang@wealthfsllc.com
Tel: +86 1381 185 7742 (CN)
FAQ
What improvements did CHR's CHEERS app show in user engagement after the upgrade?
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