China Literature Announces 2022 Annual Results
China Literature Limited (CHLLY) announced its 2022 audited consolidated results, reporting total revenues of RMB7,625.6 million (USD1,094.9 million), a decrease from RMB8,668.2 million in 2021. Non-IFRS operating profit rose 4.9% to RMB1,363.9 million, with an operating margin of 17.9%. Profit attributable to equity holders increased 9.6% to RMB1,348.2 million. However, IFRS operating profit declined to RMB628.8 million, down from RMB2,172.6 million in 2021. The company improved its operational efficiency while focusing on high-quality content and anti-piracy initiatives, leading to substantial growth in its core product Qidian Reading.
- Non-IFRS operating profit increased 4.9% year-over-year to RMB1,363.9 million.
- Profit attributable to equity holders rose 9.6% to RMB1,348.2 million.
- Significant revenue growth over 30% year-over-year in Qidian Reading product.
- Total revenues fell to RMB7,625.6 million from RMB8,668.2 million in 2021.
- IFRS operating profit decreased to RMB628.8 million compared to RMB2,172.6 million in 2021.
- Average MAUs on self-owned platform products decreased by 5.8% year-over-year.
Results Highlights (1)(3)
- Total revenues were
RMB7,625.6 million (USD1,094.9 million ), compared withRMB8,668.2 million in 2021. - On a non-IFRS (2) basis, which is intended to reflect core earnings by excluding certain one-time and/or non-cash items:
- Operating profit increased4.9% year-over-year toRMB1,363.9 million (USD195.8 million ). Operating margin increased from15.0% to17.9% .
- Profit attributable to equity holders of the Company increased9.6% year-over-year toRMB1,348.2 million (USD193.6 million ). Its margin increased from14.2% to17.7% .
- Basic earnings per share wereRMB1.33 . Diluted earnings per share wereRMB1.32 . - On an IFRS basis:
- Operating profit wasRMB628.8 million (USD90.3 million ), compared withRMB2,172.6 million in 2021. The difference was mainly attributable to non-IFRS adjustment items, including a gain ofRMB1,076.8 million related to the sale of our stake in a joint venture in 2021 and fair value losses of certain investee companies in 2022.
- Profit attributable to equity holders of the Company wasRMB608.2 million (USD87.3 million ), compared withRMB1,846.6 million in 2021.
- Basic earnings per share wereRMB0.60 . Diluted earnings per share wereRMB0.59 .
Mr.
We are increasingly focused on developing high-quality visualized content, adapting literary stories into various visual formats such as TV and web series, film, animation and comics, in order to expand our IP influence and unlock IP value. In the TV and film segment in particular,
(1) Figures stated in USD are based on |
Financial Review (3)
Revenues were
Revenues from online business were
Revenues from IP operations and others were
Cost of revenues decreased
Gross profit decreased
Interest income increased
Other losses, net were
Selling and marketing expenses decreased
General and administrative expenses decreased
Net provision for impairment losses on financial assets reflected a provision for doubtful receivables. In 2022, the provision for doubtful receivables was
Operating profit was
Income tax expense was
Profit attributable to equity holders of the Company was
Key Operating Information
- Average MAUs on our self-owned platform products and self-operated channels decreased by
1.9% year-over-year from 248.6 million to 243.9 million in 2022. A further breakdown of MAUs is as follows: i) MAUs on our self-owned platform products decreased by5.8% year-over-year from 116.8 million to 110.0 million, mainly as we reduced marketing spending on user acquisition as a part of our efforts to control costs and improve operational efficiency; and ii) MAUs on our self-operated channels on Tencent products remained relatively stable at 133.9 million, representing an increase of1.6% year-over-year. - Average MPUs on our self-owned platform products and self-operated channels decreased from 8.7 million to 7.9 million in 2022, mainly due to our channel optimization efforts and a reduction in marketing spending on low-ROI users. In conjunction with our efforts to control cost, we focused on improving content offerings, taking a creative approach to combatting piracy, and enhancing the user experience for our core products. As a result, average MPUs on our self-owned platform products increased
16% year-over-year and14% sequentially in the second half of 2022. - Monthly ARPU for paid reading content was
RMB37.8 , compared withRMB39.7 in 2021, primarily due to changes in revenue mix from different product offerings.
Other Key Information
- EBITDA was
RMB1,052.8 million (USD151.2 million ), compared withRMB1,094.0 million in 2021. Adjusted EBITDA wasRMB1,350.6 million (USD193.9 million ), compared withRMB1,335.8 million in 2021. - As of
December 31, 2022 , the Company's net cash position wasRMB7,091.4 million (USD1,018.2 million ). - Free cash flow* was
RMB1,182.7 million (USD169.8 million ), compared withRMB791.2 million in 2021. - New Classics Media, on a standalone basis, recorded
RMB1,623.3 million (USD233.1 million ) in revenues andRMB537.7 million (USD77.2 million ) in profit attributable to equity holders of the company in 2022. - The Company announced in
August 2022 that its board of directors had authorized a share buy-back program, under which the Company may repurchase up toRMB700 million (or HKD equivalent) of its ordinary shares for the next 12 months. As ofDecember 31, 2022 , the Company repurchased approximately 10.7 million shares for an aggregate consideration of approximatelyHKD233.0 million (USD29.9 million ) (1). All repurchased shares have been cancelled.
* Free cash flow: operating cash flow deducts payments for lease liabilities and payments for capital expenditures.
Business Highlights
IP Creation
In our online reading business, we continued to expand our investment in premium content in 2022, while proactively cutting certain channels which generated low or negative returns. These adjustments have significantly improved our operational efficiency. More importantly, they have further enhanced our core competitiveness as they should generate more positive feedback to high-quality content creators.
We also achieved unprecedented breakthroughs in anti-piracy initiatives during the year. Copyright infringement for reading products has grown with the advent of the Internet and is a deep-rooted chronic problem that remains a significant threat to the health of the entire ecosystem, especially when it comes to protecting creative talents and encouraging innovation in the public interest. With the support of the relevant authorities,
The focus on premium content, together with effective anti-piracy measures, boosted the performance of
In 2022, our online reading platform added approximately 540,000 writers, 950,000 literary works, and over 39 billion Chinese characters. Benefiting from our investment in quality content and anti-piracy measures, the number of high-quality literary works and their revenues increased significantly. For example, the number of online literary works that newly reached 3,000 average subscribers per chapter in 2022 increased by more than
IP Visualization
We are increasingly focused on developing high-quality visualized content and adapting literary stories into various visual formats such as TV and web series, film, animation and comics, in order to expand our IP influence and unlock IP value.
- In the TV and film segment, we continued to release first-rate works. 2022 was another fruitful year highlighted by the launch of popular titles including the film Too Cool to Kill (这个杀手不太冷静) and drama series A Lifelong Journey (人世间), New Life Begins (卿卿日常), Life is A
Long Quiet River (心居) ,The Heart of Genius (天才基本法), The Wind Blows from Longxi (风起陇西), Master of My Own (请叫我总监), andRose War (玫瑰之战). Among which:
- A Lifelong Journey (人世间) was the No.1 show nationwide in the first half of 2022. The drama series set an 8-year record for CCTV-1 prime time ratings, topped all charts across the internet, and garnered significant acclaim.
- New Life Begins (卿卿日常), which was released in the second half of the year, achieved an iQiyi popularity index of ten thousand within 144 hours, breaking the record set by My Heroic Husband (赘婿) in 2021. According to various professional data sources such as Enlightent, Kuyun, Maoyan and Dengta, New Life Begins (卿卿日常) ranked first in terms of popularity index and video views throughout the year. In addition, the drama series has been released on mainstream media platforms inVietnam ,Malaysia ,Europe andthe United States , achieving popularity in those markets as well.
These blockbusters are all enabled by the unique strengths of
- In the animation segment, we continued our track record of strong releases. Two of our most well-known IP titles, Battle Through the Heavens (斗破苍穹) and Stellar Transformations (星辰变), each released two new seasons in 2022. We also launched new seasons for Martial Universe (武动乾坤),
Cinderella Chef (萌妻食神) and Forty Millenniums of Cultivation (星域四万年), making these titles soar in popularity as well. Our animation works have achieved great success on video platforms, leading in terms of quantity, quality and hit rate. According to Guduo, a third-party data source, among the top 10 most popular domestic animation works that were newly released onTencent Video in 2022, seven were based onChina Literature's IP. These successes again demonstrate our unique strengths in proprietary IP and our professional capabilities along the entire value chain. It's fair to say that, in addition to serving as the cornerstone of our IP visualization strategy, our IP has also empowered the growth of the entire animation industry inChina , helping it stand out as one of the most popular and steadily-growing categories onChina's top video platforms. - In the comics segment, we improved our production capacity and accelerated the IP visualization process. Back in the second half of 2020, we announced a joint project with
Tencent Comics to adapt 300 online literary works into comics over the next three years. Our progress on this project is ahead of schedule. By the end of 2022, we had launched over 230 comics, some of which have become hit titles, such asDafeng Guardian (大奉打更人), Since the Red Moon Appeared (从红月开始) and World's BestMartial Artist (全球高武). Adapted comics based on successful online literature are generally of higher average quality than original comics, featuring more vivid characters, more compelling storylines and more complete worldviews. Our successful text-to-comic adaptation efforts lay the foundation for the subsequent development of animations, films and dramas, which open up further possibilities to unleash the monetization potential of IP derivatives and games.
IP Commercialization and Monetization
- In 2022, we made key progress in establishing a framework for our IP derivatives system and building a dedicated team, and we achieved breakthroughs in consumer goods and fashion toys. For example, several editions of the toy sculptures from Battle Through the Heavens (斗破苍穹) achieved total GMVs of more than
RMB20 million in 2022. Our self-developed blind boxes for Lord of the Mysteries (诡秘之主) will also be launched soon. In the future, we will develop derivatives adapted from other IP content, such as The King's Avatar (全职高手), Joy of Life (庆余年) andDafeng Guardian (大奉打更人). We will also conduct joint promotions for the launch of drama series, film, animation, comics, games, and other content. - In the game segment, we continue to "walk on two legs". On one hand, we cooperated with high-quality studios to adapt our IP content into games. On the other hand, we are enhancing our in-house game development and operation capabilities, and looking forward to seeing meaningful progress in the next few years.
Overseas Business
In 2022, 16 of our literary works, such as Great Power Heavy Industry (大国重工) and My Heroic Husband (赘婿), were added to the Chinese collection of the
As of
Outlook
We endeavor to maximize the business success and influence of each IP. At the same time, we are mindful of the fact that each IP could be interpreted very differently if viewed from different positions, in different eras, by different user communities. This "parallax" effect makes each IP and its cultural value unique. Each successful IP is closely related to a specific era, society, or user community. By promoting the growth of high-quality IP, we are contributing to the values of our era and society. Growth takes time, especially the growth of high-quality content and IP, which requires long-term close collaboration among creators, users, and upstream and downstream partners. We will continue to take a long-term view and to create IP that spans the whole value chain, in the service of good stories that will live forever.
About
Contact
For investors / analysts:
Tel: +8621 6187 0500 ext. 80605
Email: IR@yuewen.com
For media:
Tel: +852 2232 3978
Email: vivian.wang@christensencomms.com
Non-IFRS Financial Measures
To supplement the consolidated financial statements of the Company prepared in accordance with IFRS, certain non-IFRS financial measures, namely non-IFRS operating profit, non-IFRS operating margin, non-IFRS profit for the year, non-IFRS net margin, non-IFRS profit attributable to equity holders of the Company, non-IFRS basic EPS and non-IFRS diluted EPS as additional financial measures, have been presented in this press release for the convenience of readers. These unaudited non-IFRS financial measures should be considered in addition to, and not as a substitute for, measures of the Company's financial performance prepared in accordance with IFRS. These non-IFRS financial measures may be defined differently from similar terms used by other companies. In addition, non-IFRS adjustments include relevant non-IFRS adjustments for the Company's material associates based on available published financials of the relevant material associates, or estimates made by the Company's management based on available information, certain expectations, assumptions and premises.
Our management believes that the presentation of these non-IFRS financial measures, when shown in conjunction with the corresponding IFRS measures, provides useful information to investors and management regarding the financial and business trends relating to the Company's financial condition and results of operations. Our management also believes that the non-IFRS financial measures are useful in evaluating the Company's operating performances. From time to time, there may be other items that the Company may include or exclude in reviewing its financial results.
Forward-Looking Statements
This press release contains forward-looking statements relating to the industry and business outlook, forecast business plans and growth strategies of the Company. These forward-looking statements are based on information currently available to the Company and are stated herein on the basis of the outlook at the time of this press release. They are based on certain expectations, assumptions and premises, some of which are subjective or beyond our control. These forward-looking statements may prove to be incorrect and may not be realized in future. Underlying the forward-looking statements is a large number of risks and uncertainties. Further information regarding these risks and uncertainties is included in our other public disclosure documents on our corporate website.
CONSOLIDATED INCOME STATEMENT | ||||
Year ended | ||||
2022 | 2021 | |||
(RMB in million, unless specified) | ||||
Revenues | ||||
Online business(1) | 4,364.0 | 5,308.5 | ||
Intellectual property operations and others(2) | 3,261.6 | 3,359.8 | ||
7,625.6 | 8,668.2 | |||
Cost of revenues | (3,595.5) | (4,068.8) | ||
Gross profit | 4,030.1 | 4,599.4 | ||
Gross margin | 52.8 % | 53.1 % | ||
Interest income | 160.9 | 125.4 | ||
Other (losses)/gains, net | (207.1) | 1,448.1 | ||
Selling and marketing expenses | (2,002.6) | (2,700.8) | ||
General and administrative expenses | (1,238.2) | (1,323.8) | ||
Net (provision for)/reversal of impairment losses on financial assets | (114.3) | 24.4 | ||
Operating profit | 628.8 | 2,172.6 | ||
Operating margin | 8.2 % | 25.1 % | ||
Finance costs | (54.0) | (68.8) | ||
Share of net profit of associates and joint ventures | 199.0 | 199.2 | ||
Profit before income tax | 773.8 | 2,303.1 | ||
Income tax expense | (166.2) | (460.1) | ||
Profit for the year | 607.6 | 1,842.9 | ||
Net margin | 8.0 % | 21.3 % | ||
Profit attributable to: | ||||
Equity holders of the Company | 608.2 | 1,846.6 | ||
Non-controlling interests | (0.6) | (3.7) | ||
607.6 | 1,842.9 | |||
Earnings per share | ||||
(in RMB per share) | ||||
- Basic earnings per share | 0.60 | 1.83 | ||
- Diluted earnings per share | 0.59 | 1.82 | ||
Notes: | ||||
(1) Revenues from online business primarily reflect revenues from online paid reading, online advertising and | ||||
(2) Revenues from intellectual property operations and others primarily reflect revenues from production and |
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME | ||||
Year ended | ||||
2022 | 2021 | |||
(RMB in million) | ||||
Profit for the year | 607.6 | 1,842.9 | ||
Other comprehensive income/(loss): | ||||
Item that may be subsequently reclassified to profit or | ||||
Share of other comprehensive income/(loss) of | 4.7 | (28.9) | ||
Currency translation differences | 62.9 | (13.3) | ||
Item that may not be reclassified to profit or loss | ||||
Net loss from change in fair value of financial asset | (7.5) | (21.9) | ||
Currency translation differences | 54.8 | (14.1) | ||
114.8 | (78.2) | |||
Total comprehensive income for the year | 722.4 | 1,764.7 | ||
Total comprehensive income attributable to: | ||||
Equity holders of the Company | 722.8 | 1,769.2 | ||
Non-controlling interests | (0.4) | (4.5) | ||
722.4 | 1,764.7 |
SEGMENT INFORMATION | ||||
Year ended | ||||
2022 | 2021 | |||
(RMB in million, except percentages) | ||||
Revenues | ||||
Online business | 4,364.0 | 5,308.5 | ||
Intellectual property operations and others | 3,261.6 | 3,359.8 | ||
Total revenues | 7,625.6 | 8,668.2 | ||
Cost of revenues | ||||
Online business | (2,217.2) | (2,690.3) | ||
Intellectual property operations and others | (1,378.3) | (1,378.5) | ||
Total cost of revenues | (3,595.5) | (4,068.8) | ||
Gross profit | ||||
Online business | 2,146.8 | 2,618.1 | ||
Intellectual property operations and others | 1,883.3 | 1,981.3 | ||
Total gross profit | 4,030.1 | 4,599.4 | ||
Gross margin | ||||
Online business | 49.2 % | 49.3 % | ||
Intellectual property operations and others | 57.7 % | 59.0 % | ||
Total gross margin | 52.8 % | 53.1 % |
CONSOLIDATED STATEMENT OF FINANCIAL POSITION | ||||
As of | ||||
(RMB in million) | ||||
ASSETS | ||||
Non-current assets | ||||
Property, plant and equipment | 132.9 | 45.1 | ||
Right-of-use assets | 183.1 | 281.5 | ||
Intangible assets | 7,421.6 | 7,455.5 | ||
Investments in associates and joint ventures | 1,008.8 | 932.3 | ||
Financial assets at fair value through profit or loss | 862.2 | 1,310.0 | ||
Financial asset at fair value through other | 8.0 | 14.1 | ||
Deferred income tax assets | 312.3 | 271.8 | ||
Prepayments, deposits and other assets | 329.6 | 256.7 | ||
10,258.6 | 10,567.0 | |||
Current assets | ||||
Inventories | 760.3 | 653.8 | ||
Television series and film rights | 940.4 | 1,090.9 | ||
Financial assets at fair value through profit or loss | 119.3 | - | ||
Trade and notes receivables | 2,048.9 | 2,747.2 | ||
Prepayments, deposits and other assets | 1,212.5 | 1,032.0 | ||
Term deposits | 1,848.7 | 2,678.0 | ||
Cash and cash equivalents | 5,545.8 | 4,528.4 | ||
12,475.9 | 12,730.3 | |||
Total assets | 22,734.5 | 23,297.3 | ||
EQUITY | ||||
Capital and reserves attributable to the equity | ||||
Share capital | 0.6 | 0.6 | ||
Shares held for RSU scheme | (18.8) | (17.5) | ||
Share premium | 16,223.3 | 16,412.7 | ||
Other reserves | 1,955.1 | 1,455.1 | ||
Accumulated losses | (202.9) | (664.6) | ||
17,957.3 | 17,186.5 | |||
Non-controlling interests | (2.6) | 0.5 | ||
Total equity | 17,954.7 | 17,187.0 | ||
As of | ||||
(RMB in million) | ||||
LIABILITIES | ||||
Non-current liabilities | ||||
Borrowings | - | 382.5 | ||
Lease liabilities | 134.6 | 201.9 | ||
Long-term payables | 4.7 | 9.1 | ||
Deferred income tax liabilities | 139.6 | 149.3 | ||
Deferred revenue | 26.5 | 28.8 | ||
Financial liabilities at fair value through profit or loss | 490.6 | 827.2 | ||
796.0 | 1,598.8 | |||
Current liabilities | ||||
Borrowings | 417.9 | 792.8 | ||
Lease liabilities | 65.5 | 72.6 | ||
Trade payables | 1,203.9 | 1,127.4 | ||
Other payables and accruals | 1,019.4 | 1,185.8 | ||
Deferred revenue | 619.1 | 669.8 | ||
Current income tax liabilities | 275.8 | 338.6 | ||
Financial liabilities at fair value through profit or loss | 382.2 | 324.7 | ||
3,983.8 | 4,511.5 | |||
Total liabilities | 4,779.8 | 6,110.3 | ||
Total equity and liabilities | 22,734.5 | 23,297.3 |
RECONCILIATION OF OPERATING PROFIT TO EBITDA AND ADJUSTED EBITDA | |||
Year ended | |||
2022 | 2021 | ||
(RMB in million) | |||
Reconciliation of operating profit to EBITDA and | |||
Operating profit | 628.8 | 2,172.6 | |
Adjustments: | |||
Interest income | (160.9) | (125.4) | |
Other losses/(gains), net | 207.1 | (1,448.1) | |
Depreciation of property, plant and equipment | 21.4 | 19.1 | |
Depreciation of right-of-use assets | 95.1 | 80.3 | |
Amortization of intangible assets | 261.2 | 395.5 | |
EBITDA | 1,052.8 | 1,094.0 | |
Adjustments: | |||
Share-based compensation | 241.3 | 188.1 | |
Expenditures related to acquisition | 56.5 | 53.7 | |
Adjusted EBITDA | 1,350.6 | 1,335.8 |
RECONCILIATIONS OF IFRS TO NON-IFRS RESULTS | ||||||||
Year ended | ||||||||
Adjustments | ||||||||
As | Share-based | Net losses from | Amortization of | Tax effect | Non-IFRS | |||
(RMB in million, unless specified) | ||||||||
Operating profit | 628.8 | 241.3 | 461.6 | 32.2 | - | 1,363.9 | ||
Profit for the year | 607.6 | 241.3 | 469.4 | 32.2 | (2.9) | 1,347.7 | ||
Profit attributable to equity | 608.2 | 241.3 | 469.4 | 32.2 | (2.9) | 1,348.2 | ||
EPS (RMB per share) | ||||||||
- basic | 0.60 | 1.33 | ||||||
- diluted | 0.59 | 1.32 | ||||||
Operating margin | 8.2 % | 17.9 % | ||||||
Net margin | 8.0 % | 17.7 % | ||||||
Year ended | ||||||||
Adjustments | ||||||||
As reported | Share-based | Net (gains) from | Amortization of | Tax effect | Non-IFRS | |||
(RMB in million, unless specified) | ||||||||
Operating profit | 2,172.6 | 188.1 | (1,098.6) | 37.7 | - | 1,299.8 | ||
Profit for the year | 1,842.9 | 188.1 | (1,098.6) | 37.7 | 255.9 | 1,226.0 | ||
Profit attributable to equity | 1,846.6 | 188.1 | (1,098.6) | 37.7 | 255.9 | 1,229.7 | ||
EPS (RMB per share) | ||||||||
- basic | 1.83 | 1.22 | ||||||
- diluted | 1.82 | 1.21 | ||||||
Operating margin | 25.1 % | 15.0 % | ||||||
Net margin | 21.3 % | 14.1 % | ||||||
Notes: | ||||||||
(1) Including net disposal gain and fair value changes arising from investee companies, the fair value changes of consideration | ||||||||
(2) Amortization of intangible assets and TV series and film rights resulting from acquisitions. |
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