Yuewen CEO Hou Xiaonan Highlights Global IP Vision as China's Television Industry Accelerates Internationalization at ATF
Yuewen, a major player in China's entertainment industry, is experiencing significant international growth. According to AMPD, Chinese content became the second-largest category on Southeast Asian VOD platforms in H1 2024, surpassing American dramas. On freemium platforms, Chinese content accounts for 40% of viewership, outpacing South Korean dramas. Yuewen's digital-first model encompasses online literature, comics, animation, and other media formats, supported by over 10 million writers and 16 million literary works. In 2024, four of China's top five most-viewed online dramas were Yuewen productions or IP adaptations. The company is expanding globally through partnerships and plans to double overseas original literature adaptations compared to the previous year.
Yuewen, un attore principale nell'industria dell'intrattenimento cinese, sta vivendo una significativa crescita internazionale. Secondo AMPD, i contenuti cinesi sono diventati la seconda categoria più grande sulle piattaforme VOD del Sud-est asiatico nel primo semestre del 2024, superando i drammi americani. Sulle piattaforme freemium, i contenuti cinesi rappresentano il 40% delle visualizzazioni, superando i drammi coreani. Il modello digitale di Yuewen include letteratura online, fumetti, animazione e altri formati multimediali, supportato da oltre 10 milioni di scrittori e 16 milioni di opere letterarie. Nel 2024, quattro dei cinque drammi online più visti in Cina erano produzioni di Yuewen o adattamenti di IP. L'azienda sta espandendosi a livello globale attraverso partnership e prevede di raddoppiare le adattazioni di letteratura originale all'estero rispetto all'anno precedente.
Yuewen, un actor principal en la industria del entretenimiento chino, está experimentando un crecimiento internacional significativo. Según AMPD, el contenido chino se convirtió en la segunda categoría más grande en las plataformas VOD del sudeste asiático en el primer semestre de 2024, superando a los dramas estadounidenses. En las plataformas freemium, el contenido chino representa el 40% de la audiencia, superando a los dramas surcoreanos. El modelo digital de Yuewen abarca literatura en línea, cómics, animación y otros formatos de medios, respaldado por más de 10 millones de escritores y 16 millones de obras literarias. En 2024, cuatro de los cinco dramas en línea más vistos de China fueron producciones de Yuewen o adaptaciones de IP. La empresa se está expandiendo globalmente a través de asociaciones y planea duplicar las adaptaciones de literatura original en el extranjero en comparación con el año anterior.
Yuewen은 중국의 엔터테인먼트 산업에서 주요 업체로 국제적인 성장을 경험하고 있습니다. AMPD에 따르면, 중국 콘텐츠는 2024년 상반기 동남아시아 VOD 플랫폼에서 두 번째로 큰 카테고리가 되어 미국 드라마를 초과했습니다. 프리미엄 플랫폼에서 중국 콘텐츠는 40%의 시청률을 차지하며 한국 드라마를 능가하고 있습니다. Yuewen의 디지털 우선 모델은 온라인 문학, 만화, 애니메이션 및 기타 미디어 형식을 포함하며, 1천만 명 이상의 작가와 1,600만 개의 문학 작품이 지원하고 있습니다. 2024년에는 중국에서 가장 많이 시청된 온라인 드라마 다섯 편 중 네 편이 Yuewen 제작물이나 IP 재구성이었습니다. 회사는 파트너십을 통해 글로벌로 확장하고 있으며, 지난해에 비해 해외 원작 문학 재구성을 두 배로 늘릴 계획입니다.
Yuewen, un acteur majeur de l'industrie du divertissement en Chine, connaît une croissance internationale significative. Selon AMPD, le contenu chinois est devenu la deuxième plus grande catégorie sur les plateformes VOD d'Asie du Sud-Est au premier semestre 2024, surpassant les dramas américains. Sur les plateformes freemium, le contenu chinois représente 40 % des vues, devançant les dramas sud-coréens. Le modèle numérique de Yuewen englobe la littérature en ligne, les bandes dessinées, l'animation et d'autres formats médiatiques, soutenus par plus de 10 millions d'écrivains et 16 millions d'œuvres littéraires. En 2024, quatre des cinq dramas en ligne les plus regardés en Chine étaient des productions Yuewen ou des adaptations de propriété intellectuelle. L'entreprise s'étend à l'international grâce à des partenariats et prévoit de doubler les adaptations de littérature originale à l'étranger par rapport à l'année précédente.
Yuewen, ein Hauptakteur in der chinesischen Unterhaltungsbranche, erlebt ein signifikantes internationales Wachstum. Laut AMPD ist chinesischer Inhalt in der ersten Hälfte des Jahres 2024 zur zweitgrößten Kategorie auf VOD-Plattformen in Südostasien geworden und hat amerikanische Dramen überholt. Auf Freemium-Plattformen machen chinesische Inhalte 40% der Zuschauerzahlen aus und übertreffen damit südkoreanische Dramen. Yuwen's digitales Modell umfasst Online-Literatur, Comics, Animationen und andere Medienformate, unterstützt von über 10 Millionen Autoren und 16 Millionen literarischen Werken. Im Jahr 2024 waren vier der fünf meistgesehenen Online-Dramen in China Yuewen-Produktionen oder IP-Adaptionen. Das Unternehmen expandiert global durch Partnerschaften und plant, die Anzahl der internationalen Original-Literaturadaptionen im Vergleich zum Vorjahr zu verdoppeln.
- Chinese content surpassed American dramas in Southeast Asian VOD platforms
- 40% viewership share on freemium platforms
- 4 out of 5 top-viewed online drama series in China were Yuewen-related
- YOLO became highest-grossing Chinese film overseas
- Successful international performance with multiple shows topping charts on global platforms
- 430,000 overseas original writers in portfolio
- Projected doubling of overseas original online literature adaptations in 2024
- None.
The backdrop for these revelations was the Asia TV Forum & Market (ATF), a vibrant hub where industry leaders converge to analyze trends, share insights, and chart the future of media and entertainment (M&E). It was here that Hou Xiaonan engaged in a significant dialogue with Orina Zhao, Research Manager at Ampere Analysis, on the theme of "The Changing Landscape of
Differentiated Content Operation Model from
In contrast to
"Online literature and comics serve as the cornerstone and origin of our IPs," Hou explained. "Our animation, film and television sectors transform these narratives into visual representations, while the combination of games, derivatives, and collectible cards acts as the linchpin of the commercialization process, enhancing the overall value of our IPs."
Hou emphasized that Yuewen embodies two intertwined values within the M&E industry: being a prolific content producer and a full-chain IP value creator.
With a vibrant community of over 10 million online writers and more than 16 million literary works, Yuewen continuously generates and identifies high-quality content based on user feedback, which is essential for successful IP adaptation. In 2024, four out of the top five most-viewed online drama series in
Internationally, the company's films and IP-adapted dramas are making a significant impact. To name just a few, in 2024 -
-
YOLO , produced by Yuewen's subsidiary New Classics Media, was globally distributed by Sony Pictures and is the highest-grossing Chinese film overseas. - Two of the top three Chinese dramas on TikTok were from Yuewen.
- Joy of Life Season 2 became the most-watched Chinese series on Disney+. It also ranked as the highest-rated Chinese television series of 2024 on MyDramaList.
- Joy of Life Season 2, The Legend of ShenLi, and The Tale of Rose, topped charts on streaming platforms like WETV, TrueID, MOA, and MONOMAX in multiple countries, including
the United States ,South Korea ,Singapore , andThailand . - In the highly competitive market of
South Korea , in particular, Yuewen's productions or adaptations of its IPs occupied four out of the top five spots on the series playback chart of the streaming platform MOA June this year.
Building on this momentum, the much-anticipated Guardians of the Dafeng, starring Dylan Wang, is set to premiere on overseas platforms such as Viu, YouTube, Disney+, and
Future Aspirations: Building an Open Global Ecosystem and International Expansion
Yuewen aspires to be not merely a content creator but also an architect of an open global and sustainable IP ecosystem. With over 23 acquired or incubated media and entertainment companies under its umbrella, Yuewen is often compared to a Disney-like IP powerhouse in
Hou Xiaonan stated that Yuewen will promote the globalization of its full-chain IP industry model, focusing on two main directions: first, applying the model to overseas original IPs to help international writers in cultivate their IPs; second, bringing Chinese IPs to international markets through diverse content formats.
To that end, Yuewen will accelerate the development of overseas original IPs in collaboration with partners in
It is well known that once a film or TV shows gains popularity, it can become a catalyst for local tourism at its filming locations. To capitalize on the 'IP + cultural tourism' synergy, Yuewen has partnered with organizations such as the Swiss National Tourist Office and the Singapore Tourism Board. By leveraging
"The potential of high-quality IPs to create value is limitless, offering numerous opportunities for integrated development," Hou Xiaonan stated.
Yuewen has introduced hundreds of IP-themed products and established self-operated stores in major Chinese cities like
About Yuewen
Yuewen (HKEX: 0772 China Literature Limited) is a culture and entertainment group that was founded in March 2015. It focuses on creating and developing intellectual property (IP) derived from online literature.
Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and
For more information, please visit https://www.yuewen.com/en/.
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