Manna Pro® Products Becomes Compana™ Pet Brands to Better Represent Broad Portfolio of Care and Wellness Products for Pets of All Shapes and Sizes

Rhea-AI Summary

Compana Pet Brands, formerly Manna Pro Products, unveils a new corporate identity to reflect its growth in the pet care sector. With over 90.5 million U.S. households owning pets, Compana emphasizes its commitment to enriching pets' lives through a diverse range of quality products. The company has acquired 15 brands in five years, contributing to nearly half of its growth. Compana's sustainability initiatives aim to positively impact communities and the environment. Owned by Carlyle, Compana's portfolio includes brands in dog, cat, and various other pet categories.

Positive

• Significant brand identity change to Compana Pet Brands represents growth and diversification.
• Acquisition of 15 brands in the past five years, demonstrating strong market expansion.
• Sustainability efforts focus on responsible sourcing and healthier products.

Negative

• None.

New corporate identity reflects organic and acquisition growth beyond former flagship brand and commitment to nurture pets at every stage of their lives

ST. LOUIS--(BUSINESS WIRE)-- Manna Pro® Products, global leader in pet care and nutrition, is now Compana™ Pet Brands. Compana’s new corporate identity represents its significant growth in scope and scale and its rapid evolution to a modern, diverse pet care company guided by the mission of enriching the lives of pets and their families today and for generations to come.

The Compana Pet Brands logo was designed as a visual representation of the Compana manifesto to nurture what you love. The pets in the “Compana Crest” symbolize the diversity of pets that Compana caters to, while the arrangement of each pet nestled into one another is meant to communicate the care, comfort, and nurturing qualities of Compana’s offerings. Additionally, the color palette and organic encircling shapes were implemented to convey nature and the responsible intentions of Compana’s future. (Graphic: Business Wire)

Over 90.5 million (70%) U.S. households own a pet. Of those, 57.5 million households own multiple pets and 25.7 million own a pet other than a dog or cat.¹ Pet ownership has grown consistently and across all major species, rising to all-time highs the past two years accelerated by increased pet ownership during the pandemic. With no signs of slowing down – and pet humanization and product premiumization now trending across all pet varieties – Compana’s brand identity launches as the company embraces its role as one of the industry’s leading providers for the care and nurturing of all pets.

“No other pet company serves the broad spectrum of pets in the way that Compana does,” said John Howe, CEO, Compana Pet Brands. “We have built an ever-growing portfolio of unique brands that consumers love and trust through quality products, innovation and acquisition, and our ability to provide distinct care and wellness experiences for pets from the backyard to the barnyard throughout their lifespans plays a role in our industry far beyond our successful Manna Pro brand.”

Compana has driven industry-leading growth fueled by innovation, consumer investment and aggressive retail expansion across channels including e-commerce, where it is growing market share across all its key categories.

Acquisitions have also played a key role in Compana’s growth. The company has acquired 15 brands in the past five years and expanded its employee base to approximately 700 passionate pet lovers around the world.

“Acquisitions account for nearly half of Compana’s growth and demonstrate our ability to quickly and successfully integrate new brands and talent into our portfolio while organically growing our customer base and expanding our international footprint,” said Howe. “Despite this rapid growth in scale, Compana has continued to stay nimble with a small company feel supported by a culture of collaboration, transparency and winning.”

Compana has significantly transformed the makeup of its portfolio with a focus on dog and cat brand acquisitions including premium wellness brands such as Nutri-Vet®, Vet’s Best® and Natural Care®, superfood-based Fruitables® treats, grooming brand Espree®, and cleanup brands Simple Solution® and Bags on Board®. More recently the company has focused acquisition activity on direct-to-consumer brands including premium supplement and wellness brands Doggie Dailies® and Dinovite®, as well as Bullymake® toys and treats for power chewers.

Today, Compana holds a balanced portfolio with roughly half of its business dedicated to dog and cat and the remainder concentrated on other pets such as small animal, backyard chicken, indoor bird, and equine. The company’s most recent acquisition of Oxbow Animal Health, combined with its existing small animal brands, make Compana the largest food manufacturer in the small animal category.

The company’s mission to “nurture what you love” also extends to community and environment with an ongoing commitment to create positive impact on people, pets, and the planet. Compana’s sustainability efforts include responsible sourcing and supplier practices, healthy and nutritious products with more eco-friendly and recyclable packaging, greener operations, and community outreach.

“I’m excited for this next step in our journey under the Compana banner as we look to enhance the lives of more pets than ever,” said Lora Van Velsor, chief marketing officer, Compana Pet Brands. “Pets are good for people, and they are good for families. The work we’re doing as a team is enabling millions of pet owners to express their love for their furry and feathered family members.”

Compana is owned by funds managed by global investment firm Carlyle. For more information, visit Compana’s new company website at companapetbrands.com.

About Compana Pet Brands

With roots dating back to 1842, Compana Pet Brands is a global leader in pet care and nutrition dedicated to enriching the lives of pets and their families. Based in St. Louis and employing approximately 700 passionate pet lovers around the world, the company manufactures and markets more than 20 household brands in dog and cat, backyard chicken, equine, small animal and indoor bird categories. Compana believes pets are an important part of the family and its broad portfolio of brands focuses on care and wellness solutions to improve the quality of life for pets of all shapes and sizes throughout their lifespans. For more information visit companapetbrands.com or follow Compana on LinkedIn.

About Carlyle

Carlyle (NASDAQ: CG) is a global investment firm with deep industry expertise that deploys private capital across three business segments: Global Private Equity, Global Credit and Global Investment Solutions. With $301 billion of assets under management as of December 31, 2021, Carlyle’s purpose is to invest wisely and create value on behalf of its investors, portfolio companies and the communities in which we live and invest. Carlyle employs nearly 1,850 people in 26 offices across five continents. Further information is available at www.carlyle.com. Follow Carlyle on Twitter @OneCarlyle.

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¹ 2021-2022 APPA National Pet Owners Survey

View source version on businesswire.com: https://www.businesswire.com/news/home/20220301005396/en/

Noah Messel

O’Malley Hansen Communications

314.656.8302

Noah.Messel@omalleyhansen.com

Source: Compana Pet Brands

FAQ

What is the new corporate identity of CG?

Compana Pet Brands has rebranded from Manna Pro Products to reflect its growth in the pet care industry.

How many brands has Compana Pet Brands acquired?

Compana Pet Brands has acquired 15 brands in the past five years.

What percentage of U.S. households own pets?

Over 90.5 million U.S. households, or 70%, own pets.

What is Compana's focus regarding sustainability?

Compana aims for responsible sourcing, eco-friendly packaging, and positive community impact.

Who owns Compana Pet Brands?

Compana Pet Brands is owned by funds managed by the global investment firm Carlyle.