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Citizens Financial Group Announces Azra Pravdic as Head of Enterprise Strategy

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Citizens Financial Group (NYSE: CFG) has appointed Azra Pravdic as the new head of Enterprise Strategy, effective May 12. Pravdic, a former McKinsey & Company Partner, will join the bank's Executive Committee, reporting to both John Woods, Vice Chair and CFO, and Bruce Van Saun, Chairman and CEO.

In her new role, Pravdic will oversee a comprehensive portfolio including strategy, corporate development, customer experience, innovation, sustainability, and agile operating model. She brings significant experience from McKinsey's Financial Services practice, where she specialized in growth strategies, commercial excellence, risk and compliance, and process transformation.

Prior to joining McKinsey's New York office in 2011, where she was promoted to Partner in 2019, Pravdic began her career at J.P. Morgan Chase. She has extensive global experience, particularly in Europe, advising various financial institutions across banking, wealth management, payments, and financial infrastructure sectors.

Citizens Financial Group (NYSE: CFG) ha nominato Azra Pravdic come nuova responsabile della Strategia Aziendale, a partire dal 12 maggio. Pravdic, ex Partner di McKinsey & Company, entrerà a far parte del Comitato Esecutivo della banca, riportando sia a John Woods, Vice Presidente e CFO, sia a Bruce Van Saun, Presidente e CEO.

Nel suo nuovo ruolo, Pravdic supervisionerà un portafoglio completo che include strategia, sviluppo aziendale, esperienza cliente, innovazione, sostenibilità e modello operativo agile. Porta con sé una solida esperienza dalla divisione Servizi Finanziari di McKinsey, dove si è specializzata in strategie di crescita, eccellenza commerciale, rischio e conformità, e trasformazione dei processi.

Prima di entrare nell’ufficio di McKinsey a New York nel 2011, dove è stata promossa Partner nel 2019, Pravdic ha iniziato la sua carriera presso J.P. Morgan Chase. Ha una vasta esperienza internazionale, soprattutto in Europa, avendo consulito diverse istituzioni finanziarie nei settori bancario, gestione patrimoniale, pagamenti e infrastrutture finanziarie.

Citizens Financial Group (NYSE: CFG) ha nombrado a Azra Pravdic como nueva directora de Estrategia Empresarial, con efecto desde el 12 de mayo. Pravdic, ex socia de McKinsey & Company, se unirá al Comité Ejecutivo del banco, reportando tanto a John Woods, Vicepresidente y CFO, como a Bruce Van Saun, Presidente y CEO.

En su nuevo cargo, Pravdic supervisará una cartera integral que incluye estrategia, desarrollo corporativo, experiencia del cliente, innovación, sostenibilidad y modelo operativo ágil. Aporta una amplia experiencia desde la práctica de Servicios Financieros de McKinsey, donde se especializó en estrategias de crecimiento, excelencia comercial, riesgos y cumplimiento, y transformación de procesos.

Antes de unirse a la oficina de McKinsey en Nueva York en 2011, donde fue promovida a socia en 2019, Pravdic comenzó su carrera en J.P. Morgan Chase. Cuenta con una amplia experiencia global, especialmente en Europa, asesorando a diversas instituciones financieras en los sectores de banca, gestión patrimonial, pagos e infraestructura financiera.

시티즌스 파이낸셜 그룹(NYSE: CFG)아즈라 프라브딕을 5월 12일부터 신임 기업 전략 책임자로 임명했습니다. 전 맥킨지 & 컴퍼니 파트너인 프라브딕은 은행의 경영위원회에 합류하며, 존 우즈 부회장 겸 CFO와 브루스 밴 사운 회장 겸 CEO에게 보고할 예정입니다.

새 역할에서 프라브딕은 전략, 기업 개발, 고객 경험, 혁신, 지속 가능성, 애자일 운영 모델을 포함한 포괄적인 포트폴리오를 관리하게 됩니다. 그녀는 맥킨지 금융 서비스 부문에서 성장 전략, 상업적 우수성, 리스크 및 규제 준수, 프로세스 혁신을 전문으로 쌓은 풍부한 경험을 보유하고 있습니다.

2011년 뉴욕 맥킨지 사무소에 합류해 2019년 파트너로 승진하기 전, 프라브딕은 J.P. 모건 체이스에서 경력을 시작했습니다. 특히 유럽에서 광범위한 글로벌 경험을 쌓았으며, 은행업, 자산 관리, 결제 및 금융 인프라 분야의 다양한 금융 기관을 자문해왔습니다.

Citizens Financial Group (NYSE : CFG) a nommé Azra Pravdic nouvelle responsable de la stratégie d’entreprise, à compter du 12 mai. Pravdic, ancienne associée chez McKinsey & Company, rejoindra le comité exécutif de la banque, relevant à la fois de John Woods, vice-président et directeur financier, et de Bruce Van Saun, président-directeur général.

Dans ses nouvelles fonctions, Pravdic supervisera un portefeuille complet comprenant stratégie, développement corporatif, expérience client, innovation, durabilité et modèle opérationnel agile. Elle apporte une expérience significative acquise au sein de la pratique des services financiers de McKinsey, où elle s’est spécialisée dans les stratégies de croissance, l’excellence commerciale, la gestion des risques et la conformité, ainsi que la transformation des processus.

Avant de rejoindre le bureau new-yorkais de McKinsey en 2011, où elle a été promue associée en 2019, Pravdic a commencé sa carrière chez J.P. Morgan Chase. Elle possède une vaste expérience internationale, notamment en Europe, conseillant diverses institutions financières dans les secteurs bancaire, gestion de patrimoine, paiements et infrastructures financières.

Citizens Financial Group (NYSE: CFG) hat Azra Pravdic zum neuen Leiter der Unternehmensstrategie ernannt, wirksam ab dem 12. Mai. Pravdic, eine ehemalige Partnerin bei McKinsey & Company, wird dem Exekutivausschuss der Bank beitreten und sowohl John Woods, Vice Chairman und CFO, als auch Bruce Van Saun, Chairman und CEO, berichten.

In ihrer neuen Rolle wird Pravdic ein umfassendes Portfolio betreuen, das Strategie, Unternehmensentwicklung, Kundenerfahrung, Innovation, Nachhaltigkeit und ein agiles Betriebsmodell umfasst. Sie bringt umfangreiche Erfahrungen aus der Finanzdienstleistungsbranche von McKinsey mit, wo sie sich auf Wachstumsstrategien, kommerzielle Exzellenz, Risiko und Compliance sowie Prozessoptimierung spezialisiert hat.

Bevor sie 2011 in das New Yorker Büro von McKinsey eintrat und 2019 zur Partnerin befördert wurde, begann Pravdic ihre Karriere bei J.P. Morgan Chase. Sie verfügt über umfassende globale Erfahrung, insbesondere in Europa, und beriet verschiedene Finanzinstitute in den Bereichen Banking, Vermögensverwaltung, Zahlungsverkehr und Finanzinfrastruktur.

Positive
  • Strategic leadership enhancement with experienced McKinsey Partner joining executive team
  • Expansion of enterprise strategy function to drive prudent and sustainable growth
  • Addition of global financial services expertise to strengthen corporate development
Negative
  • None.

McKinsey veteran will join bank’s Executive Committee

PROVIDENCE, R.I.--(BUSINESS WIRE)-- Citizens Financial Group, Inc. (NYSE: CFG) today announced that Azra Pravdic has been named head of Enterprise Strategy, effective May 12. Azra will report to John Woods, Vice Chair and Chief Financial Officer, and to Bruce Van Saun, Chairman and Chief Executive Officer. She will sit on the bank’s Executive Committee and will oversee a broad portfolio that includes strategy, corporate development, customer experience, innovation, sustainability, and agile operating model.

“Azra brings a wealth of experience in building out innovative corporate growth strategies, while ensuring the needs of the customer are at the forefront,” said Bruce Van Saun, Chairman and CEO, Citizens. “I look forward to her contributions as a member of our Executive Committee as we continue to advance our key strategic initiatives.”

Pravdic most recently served as a Partner at McKinsey & Company where she was a senior member of the firm's Financial Services practice. In this role, she worked with clients on topics such as strategy, growth initiatives, commercial excellence, risk and compliance, and process and cost transformation. She also supported clients on customer experience, including customer strategy and customer journey decisioning.

“Azra is a talented and innovative leader who will help drive our enterprise strategy forward,” added Woods. “She will lead an expanded strategy function tasked with ensuring that we are positioned well for prudent and sustainable growth.”

Pravdic, who began her career at J.P. Morgan Chase, initially joined McKinsey's New York office in 2011 and was named Partner in 2019. She brings global experience, having worked in Europe, and has advised a range of financial institutions across banking, wealth management, payments, and financial infrastructure providers.

About Citizens Financial Group, Inc.

Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $217.5 billion in assets as of December 31, 2024. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,100 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on X (formerly Twitter), LinkedIn or Facebook.

Media: Peter Lucht - 781.655.2289

Investors: Kristen Silberberg 203.900.6854

Source: Citizens Financial Group, Inc.

FAQ

What role will Azra Pravdic take at Citizens Financial Group (CFG)?

Azra Pravdic will serve as head of Enterprise Strategy at Citizens Financial Group, overseeing strategy, corporate development, customer experience, innovation, sustainability, and agile operating model, effective May 12.

Who will Azra Pravdic report to at Citizens Financial Group (CFG)?

Pravdic will report to both John Woods, Vice Chair and CFO, and Bruce Van Saun, Chairman and CEO of Citizens Financial Group.

What was Azra Pravdic's previous experience before joining CFG?

Pravdic was a Partner at McKinsey & Company's Financial Services practice, joining in 2011 and becoming Partner in 2019. She previously worked at J.P. Morgan Chase and has global experience in Europe.

What areas will Pravdic oversee in her new role at CFG?

She will oversee strategy, corporate development, customer experience, innovation, sustainability, and agile operating model as part of her enterprise strategy portfolio.
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