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Citizens CEO Bruce Van Saun Reinforces Commitment to Supporting Business Growth Amidst Economic Uncertainty at The City Club of Cleveland

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Citizens Financial Group CEO Bruce Van Saun delivered a keynote address at The City Club of Cleveland, discussing strategies for business growth amid economic uncertainty. The speech highlighted how organizations can drive transformation through leadership, vision, culture, and innovation.

A recent Citizens survey revealed that 45% of Ohio business leaders are seeking support for growth through advisory services and strategic guidance. Van Saun emphasized the important role of regional banks in supporting developing areas, particularly in Cleveland and the Midwest.

The CEO detailed how Citizens has managed recent challenges, including high inflation and rising rates, by focusing on customer service, launching Citizens Private Bank, and embracing cyber tools and AI. The bank reported $217.5 billion in assets as of December 31, 2024, operating approximately 3,100 ATMs and 1,000 branches across 14 states and D.C.

Il CEO di Citizens Financial Group, Bruce Van Saun, ha tenuto un discorso principale al City Club di Cleveland, discutendo le strategie per la crescita aziendale in un contesto di incertezza economica. Il discorso ha messo in evidenza come le organizzazioni possano guidare la trasformazione attraverso leadership, visione, cultura e innovazione.

Un recente sondaggio di Citizens ha rivelato che il 45% dei leader aziendali dell'Ohio cerca supporto per la crescita attraverso servizi di consulenza e orientamento strategico. Van Saun ha sottolineato il ruolo importante delle banche regionali nel supportare le aree in via di sviluppo, in particolare a Cleveland e nel Midwest.

Il CEO ha dettagliato come Citizens ha affrontato le recenti sfide, inclusa l'alta inflazione e l'aumento dei tassi, concentrandosi sul servizio clienti, lanciando Citizens Private Bank e abbracciando strumenti informatici e intelligenza artificiale. La banca ha riportato 217,5 miliardi di dollari in attivi al 31 dicembre 2024, operando circa 3.100 bancomat e 1.000 filiali in 14 stati e D.C.

El CEO de Citizens Financial Group, Bruce Van Saun, pronunció un discurso principal en el City Club de Cleveland, hablando sobre estrategias para el crecimiento empresarial en medio de la incertidumbre económica. El discurso destacó cómo las organizaciones pueden impulsar la transformación a través del liderazgo, la visión, la cultura y la innovación.

Una reciente encuesta de Citizens reveló que el 45% de los líderes empresariales de Ohio buscan apoyo para el crecimiento a través de servicios de asesoría y orientación estratégica. Van Saun enfatizó el importante papel de los bancos regionales en el apoyo a las áreas en desarrollo, especialmente en Cleveland y el Medio Oeste.

El CEO detalló cómo Citizens ha manejado los recientes desafíos, incluida la alta inflación y el aumento de tasas, enfocándose en el servicio al cliente, lanzando Citizens Private Bank y adoptando herramientas cibernéticas e inteligencia artificial. El banco reportó 217.5 mil millones de dólares en activos al 31 de diciembre de 2024, operando aproximadamente 3,100 cajeros automáticos y 1,000 sucursales en 14 estados y D.C.

시민 금융 그룹의 CEO 브루스 반 손은 클리블랜드 시티 클럽에서 기조 연설을 하며 경제적 불확실성 속에서 비즈니스 성장을 위한 전략에 대해 논의했습니다. 이 연설은 조직이 리더십, 비전, 문화 및 혁신을 통해 변화를 이끌 수 있는 방법을 강조했습니다.

최근 시민 조사의 결과, 오하이오의 45% 비즈니스 리더가 자문 서비스와 전략적 안내를 통해 성장을 지원받고자 한다고 밝혔습니다. 반 손은 클리블랜드와 중서부 지역에서 개발 중인 지역을 지원하는 데 있어 지역 은행의 중요한 역할을 강조했습니다.

CEO는 시민이 높은 인플레이션과 금리 상승과 같은 최근의 도전을 어떻게 관리했는지, 고객 서비스에 집중하고 Citizens Private Bank를 출범하며 사이버 도구와 AI를 수용함으로써 설명했습니다. 이 은행은 2024년 12월 31일 기준으로 2175억 달러의 자산을 보고하며, 14개 주와 D.C.에 걸쳐 약 3,100개의 ATM과 1,000개의 지점을 운영하고 있습니다.

Le PDG de Citizens Financial Group, Bruce Van Saun, a prononcé un discours principal au City Club de Cleveland, abordant les stratégies de croissance des entreprises en période d'incertitude économique. Le discours a souligné comment les organisations peuvent conduire la transformation grâce au leadership, à la vision, à la culture et à l'innovation.

Une récente enquête de Citizens a révélé que 45 % des dirigeants d'entreprise de l'Ohio recherchent un soutien à la croissance par le biais de services de conseil et d'orientation stratégique. Van Saun a souligné le rôle important des banques régionales dans le soutien aux zones en développement, en particulier à Cleveland et dans le Midwest.

Le PDG a détaillé comment Citizens a géré les défis récents, y compris la forte inflation et la hausse des taux, en se concentrant sur le service client, en lançant Citizens Private Bank et en adoptant des outils numériques et l'IA. La banque a déclaré des actifs de 217,5 milliards de dollars au 31 décembre 2024, exploitant environ 3 100 guichets automatiques et 1 000 agences dans 14 États et D.C.

Der CEO von Citizens Financial Group, Bruce Van Saun, hielt eine Hauptrede im City Club von Cleveland, in der er Strategien für das Unternehmenswachstum inmitten wirtschaftlicher Unsicherheit erörterte. Die Rede hob hervor, wie Organisationen durch Führung, Vision, Kultur und Innovation Transformationen vorantreiben können.

Eine aktuelle Umfrage von Citizens ergab, dass 45% der Unternehmensleiter in Ohio Unterstützung für Wachstum durch Beratungsdienste und strategische Anleitung suchen. Van Saun betonte die wichtige Rolle regionaler Banken bei der Unterstützung sich entwickelnder Gebiete, insbesondere in Cleveland und im Mittleren Westen.

Der CEO erläuterte, wie Citizens mit den jüngsten Herausforderungen, einschließlich hoher Inflation und steigender Zinsen, umgegangen ist, indem er sich auf den Kundenservice konzentrierte, die Citizens Private Bank gründete und Cyber-Tools sowie KI einsetzte. Die Bank meldete zum 31. Dezember 2024 217,5 Milliarden Dollar an Vermögenswerten und betreibt etwa 3.100 Geldautomaten und 1.000 Filialen in 14 Bundesstaaten und D.C.

Positive
  • Strong asset position with $217.5 billion as of December 2024
  • Extensive network of 3,100 ATMs and 1,000 branches across 14 states
  • Strategic expansion through launch of Citizens Private Bank
  • Investment in technological advancement through cyber tools and AI implementation
Negative
  • Facing challenges from high inflation and rapid interest rate increases

PROVIDENCE, R.I.--(BUSINESS WIRE)-- While heightened economic uncertainty is putting pressure on traditional business models, organizations that create the right combination of leadership, vision, culture and innovation can successfully drive transformation and position themselves well for the future, remarked Bruce Van Saun, Chairman and Chief Executive Officer of Citizens Financial Group, in a keynote address at The City Club of Cleveland.

Van Saun provided attendees at The City Club’s March 27 Speakers Forum with a roadmap to navigate external challenges and confidently face the future, including staying focused on delivering for stakeholders and fostering a culture of innovation. He also gave valuable insights into the current economic landscape, emphasizing the foundational role of regional banks, including Citizens, in supporting and investing in developing areas across the country, with a particular focus on Cleveland and the Midwest. The event also featured a fireside chat with Van Saun, moderated by Michael Jeans, Founder and CEO of Growth Opportunity Partners.

“We all need to support business growth in the region. There is big demand for it,” said Van Saun. “Citizens recently conducted a survey of Ohio business leaders of whom 45 percent are looking for help supporting growth through advisory services and strategic guidance.

“At this time of dramatic change, there is an opportunity for business and financial leaders to capitalize on the changes and drive growth through a heightened focus on workforce development, investment in technology and business capabilities, and in our stewardship of capital markets and our economy.”

Van Saun also highlighted how Citizens has navigated the intense challenges of the past few years, including high inflation and the rapid rise in rates, by staying intensely focused on delivering for customers, seizing the opportunity to launch Citizens Private Bank, and embracing the latest cyber tools and AI benefits.

More information about The City Club of Cleveland is available here.

Methodology:
Citizens Middle Market Business Challenges Survey: C-level executives at 250 middle market U.S. businesses completed a web-based survey between January and February 2025.

About Citizens Financial Group, Inc.
Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $217.5 billion in assets as of December 31, 2024. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a full-service customer contact center and the convenience of approximately 3,100 ATMs and approximately 1,000 branches in 14 states and the District of Columbia. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at www.citizensbank.com or visit us on X (formerly Twitter), LinkedIn or Facebook.

About The City Club of Cleveland
The City Club serves Greater Cleveland, the State of Ohio, and the nation with programs that convene leaders, engage citizens, and provide all of our communities with opportunities to learn and participate in spirited dialogue on the issues that shape our future. More information is available at https://www.cityclub.org/.

Eleni Garbis

eleni.garbis@citizensbank.com

Source: Citizens Financial Group, Inc.

FAQ

What did Citizens Financial Group's (CFG) recent Ohio business survey reveal?

The survey showed that 45% of Ohio business leaders are seeking growth support through advisory services and strategic guidance.

How many assets does Citizens Financial Group (CFG) manage as of December 2024?

Citizens Financial Group reported $217.5 billion in assets as of December 31, 2024.

What is Citizens Financial Group's (CFG) current branch and ATM network size?

Citizens operates approximately 1,000 branches and 3,100 ATMs across 14 states and the District of Columbia.

How is Citizens Financial Group (CFG) addressing current economic challenges?

Citizens is focusing on customer service, launching Citizens Private Bank, and implementing cyber tools and AI technologies.
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