Sunplus and Ceva Expand Collaboration to Bring Bluetooth Audio to the airlyra SoC Family for Wireless Speakers, Soundbars and other Wireless Audio Devices
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Insights
The strategic partnership between Ceva, Inc. and Sunplus Technology Co., Ltd. signals a significant development in the smart edge and audio processing market. The integration of Ceva's RivieraWaves Bluetooth audio solution into Sunplus's airlyra HD audio processors addresses the growing demand for high-quality, wireless audio devices. The successful shipment of airlyra processors to premium audio brands indicates a robust market acceptance and potential for increased market share for both companies.
With the integration of advanced audio processing capabilities and certifications like Dolby, DTS and LE Audio, Sunplus is positioned to offer a competitive product in the wireless audio segment. This could lead to increased revenue streams and a solidified market position. The collaboration also enhances Ceva's portfolio and market presence by showcasing the versatility and applicability of its IP solutions across various consumer products.
The announcement of the expanded collaboration between Ceva and Sunplus is likely to have a positive impact on both companies' financial performance. Ceva's history of powering over 20 million Sunplus audio processors demonstrates a proven track record of commercial success, which could translate into increased licensing revenue as Sunplus scales up production of its airlyra HD audio processors.
For Sunplus, the integration of Ceva's Bluetooth audio IP can potentially reduce system costs and complexity, leading to improved profit margins. The cost-effective immersion audio solution provided by the SPA101 SoC could capture a larger customer base and drive up sales. Investors should monitor the adoption rate of the SPA101 SoC and subsequent financial reports to gauge the success of this collaboration.
The technological synergy between Ceva's silicon IP and Sunplus's processor design is a testament to the evolving landscape of smart edge devices. The SPA101 SoC's integration of MCU, DSP and Bluetooth reduces the latency and power consumption, which are critical factors for wireless audio devices. This technological edge could result in higher consumer satisfaction and loyalty, potentially leading to a higher adoption rate of Sunplus's products.
Furthermore, the certifications obtained by the SPA101 SoC, such as Dolby and DTS, are industry standards for high-quality audio and could serve as a strong selling point. The technological advancement represented by the integration of Ceva's IP with Sunplus's processors could set a new benchmark for smart edge audio devices and influence future industry trends.
"Ceva's audio DSPs have powered more than 20 million Sunplus audio processors to date, enabling us to offer immersive audio at a cost-effective price," said Adam Wang, General Manager of the Intelligent Devices Product Center at Sunplus. "The addition of RivieraWaves Bluetooth® IP to our airlyra HD Audio product line enables us to implement the world's first highly integrated Soundbar SoC, SPA101, which has passed the full range of Dolby®, DTS®, Bluetooth®, and LE Audio certifications. The SPA101 SoC integrates MCU, DSP and Bluetooth®, reducing system cost and complexity to more easily realize multi-channel wireless speakers and Auracast™ party speakers with the latest Bluetooth® technology, and delivering excellence with the shortest latency and lowest power consumption performance."
"Sunplus has achieved excellent market traction for its Ceva-powered edge sound solutions in the smart home and automotive markets, and their decision to integrate our Bluetooth audio IP into their product line serves to open up more opportunities with a compelling value proposition", said Tal Shalev, Vice President and General Manager of the Wireless IoT BU at Ceva. "Our portfolio of technologies that enable products to connect, sense, and infer data is highly synergistic with companies like Sunplus, who can leverage our leading-edge IP to address multiple requirements of their SoCs, reliably and efficiently."
About RivieraWaves Bluetooth
Ceva's RivieraWaves Bluetooth connectivity IP platforms provide comprehensive solutions for both Bluetooth LE and Bluetooth dual mode connectivity, spanning RF, Modem, Baseband Controller, and complete Host and Profile software stacks. All the latest features of Bluetooth are supported, including LE Audio / Auracast, Periodic Advertising with Response, and other enhancements such as Channel Sounding Indoor Positioning System. With more than 3.5 billion devices shipped to date and dozens of licensees, the RivieraWaves Bluetooth IP is widely deployed in consumer, automotive, industrial and IoT devices with many of the world's leading semiconductors companies and OEMs, including smartphones, tablets, beacons, wireless speakers, wireless headsets and earbuds, hearing aids and other wearables. For more information on RivieraWaves Bluetooth IP platforms, go to https://www.ceva-ip.com/product/rivierawaves-bluetooth-platforms/.
About Sunplus
Sunplus Technology Co., Ltd. (TWSE: 2401), established in 1990, is a leading chip provider for multimedia and automotive applications such as home entertainment audio products, car infotainment and advanced driving assistance system (ADAS), DVD and portable DVD player. Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP, and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been accumulating strong IP technologies on consumer and multimedia segments. Sunplus is headquartered in
About Ceva, Inc.
At Ceva, we are passionate about bringing new levels of innovation to the smart edge. Our wireless communications, sensing and Edge AI technologies are at the heart of some of today's most advanced smart edge products. From Bluetooth connectivity, Wi-Fi, UWB and 5G platform IP for ubiquitous, robust communications, to scalable Edge AI NPU IPs, sensor fusion processors and embedded application software that make devices smarter, we have the broadest portfolio of IP to connect, sense and infer data more reliably and efficiently. We deliver differentiated solutions that combine outstanding performance at ultra-low power within a very small silicon footprint. Our goal is simple – to deliver the silicon and software IP to enable a smarter, safer, and more interconnected world. This philosophy is in practice today, with Ceva powering more than 17 billion of the world's most innovative smart edge products from AI-infused smartwatches, IoT devices and wearables to autonomous vehicles and 5G mobile networks.
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