SKAIChips License Ceva Bluetooth IP for Electronic Shelf Label IC
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Insights
The licensing of Ceva's RivieraWaves Bluetooth 5.4 IP by SKAIChips represents a strategic move in the Electronic Shelf Label (ESL) market, which is projected to experience significant growth according to ABI Research's forecast. The integration of advanced Bluetooth technology into ESL ICs is indicative of the increasing demand for smart retail solutions. The synergy between SKAIChips' in-house expertise and Ceva's IP could lead to enhanced product offerings in the ESL space, potentially influencing the competitive landscape.
Bluetooth 5.4's features like PAwR and EAD are tailored to the needs of the ESL market, offering secure, energy-efficient communication that can support large networks of labels. The focus on low power consumption is crucial for ESLs, as it can reduce operational costs and improve sustainability, which are key considerations for businesses. The collaboration between Ceva and SKAIChips on future Bluetooth standards, such as Channel Sounding, could further position them as leaders in the field, potentially impacting their market share and investor interest.
From a financial standpoint, the partnership between Ceva and SKAIChips could be significant due to the ESL market's growth potential. Ceva's early qualification of its Bluetooth 5.4 IP platform might give it a first-mover advantage, potentially leading to increased licensing revenue as more companies seek to penetrate the ESL market. SKAIChips' focus on low power draw and cost-efficiency in IC development could lead to competitive pricing and higher adoption rates, which may result in a positive impact on its revenue and profitability.
Investors should monitor the adoption rate of Bluetooth-enabled ESLs and the performance of SKAIChips' ESL ICs post-launch. The success of this technology could serve as a bellwether for Ceva's future licensing opportunities and SKAIChips' market positioning. However, it is also important to consider the scalability of production and the ability of both companies to meet the forecasted demand without compromising quality.
The technical implications of the RivieraWaves Bluetooth 5.4 IP integration into ESL ICs are significant. The standard's new features, such as PAwR and EAD, address the unique needs of the ESL market, such as the need for periodic updates and secure transmission of sensitive pricing data. The Channel Sounding feature, which Ceva and SKAIChips are collaborating on, is expected to enhance accuracy and security for IoT applications, which could lead to broader implications beyond the ESL market, including automotive and industrial IoT sectors.
It's also worth noting that the move towards Bluetooth 5.4 reflects a broader industry trend towards more secure and efficient wireless communication protocols. The adoption of such technologies by companies like SKAIChips could spur further innovation and set new standards for connectivity within the IoT ecosystem. The technical advancements and their implications for device interoperability and network management will be critical for businesses looking to invest in smart infrastructure.
IC combines RivieraWaves Bluetooth 5.4 IP with SKAIChips inhouse RF/Power/Analog/AI expertise to achieve lowest power draw, critical for ESL tags and related industrial applications
SKAIChips was established in 2019 with the mission to provide highly innovative and intelligent ICs that help deliver on the promise of the 4th industrial revolution, also known as Industry 4.0. The company has significant in-house expertise in RF/Power/Analog/AI, which is synergistic to Ceva's portfolio of IPs that enable devices to connect, sense and infer data. By leveraging Ceva's Bluetooth SIG qualified Bluetooth 5.4 IP to expedite its time to market, SKAIChips can develop a cost-efficient, feature-rich ESL IC with minimal power draw. Moreover, Ceva and SKAIChips are collaborating on the Channel Sounding feature which will be introduced in a future generation of the Bluetooth standard to deliver enhanced accuracy and security for positioning applications spanning automotive, industrial and broader IoT markets.
"SKAIChips is committed to providing customers with robust, intelligent ICs that enable innovative products for the industrial market," said Kang-Yoon Lee, CEO of SKAIChips. "We are honored to collaborate with Ceva and deploy their Bluetooth 5.4 platform for our ESL chip, ensuring best-in-class connectivity and feature set that create exceptional value for our customers."
"We're excited to welcome SKAIChips to the Ceva Bluetooth ecosystem, and further extend our reach into the high-growth industrial markets," said Tal Shalev, Vice President and General Manager, Wireless IoT Business Unit at Ceva. "SKAIChips is an innovative and exciting company that brings considerable expertise in low power RF that perfectly complements our Bluetooth IP. The ESL space offers enormous potential and we look forward to monitoring SKAIChips progress as they enter this market enabled by our best-in-class Bluetooth 5.4 IP."
Ceva's RivieraWaves Bluetooth 5.4 is the first IP platform to achieve Bluetooth SIG qualification that includes all features of the standard, including Periodic Advertising with Responses (PAwR) and Encrypted Advertising Data (EAD), both of which are required to address the Electronic Shelf Label market opportunity. Smart Retail is increasingly adopting ESLs that contain information such as pricing, offers and promotions, inventory status, and product details. This adoption will be greatly accelerated by the availability of a low cost, standard-based communication technology. With Bluetooth 5.4, the mature Bluetooth connectivity technology is enhanced to deliver an optimized, secure and energy-efficient network to accommodate potentially thousands of ESLs and other authenticated devices, delivering substantial real-world economic benefits in the process.
For more information, visit: https://www.ceva-ip.com/product/rivierawaves-bluetooth-platforms/
About SKAIChips
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About Ceva, Inc.
At Ceva, we are passionate about bringing new levels of innovation to the smart edge. Our wireless communications, sensing and Edge AI technologies are at the heart of some of today's most advanced smart edge products. From Bluetooth connectivity, Wi-Fi, UWB and 5G platform IP for ubiquitous, robust communications, to scalable Edge AI NPU IPs, sensor fusion processors and embedded application software that make devices smarter, we have the broadest portfolio of IP to connect, sense and infer data more reliably and efficiently. We deliver differentiated solutions that combine outstanding performance at ultra-low power within a very small silicon footprint. Our goal is simple – to deliver the silicon and software IP to enable a smarter, safer, and more interconnected world. This philosophy is in practice today, with Ceva powering more than 17 billion of the world's most innovative smart edge products from AI-infused smartwatches, IoT devices and wearables to autonomous vehicles and 5G mobile networks.
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Ceva: Powering the Smart Edge™
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SOURCE Ceva, Inc.
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