Comfort Zone Wants Singles to Swipe Right on a Cat Dad
Comfort Zone, a Central Garden & Pet brand, launches a campaign to challenge stereotypes about Cat Dads during cuffing season 2025. The initiative includes a -edition holiday gift box featuring a 2025 calendar and cat calming products. According to their survey, while almost 60% of women prefer dating dog owners over cat owners, and Cat Dads are viewed as 25% less attractive in dating profiles, these same women value qualities commonly associated with cat owners, such as being good listeners and kindhearted. The campaign aims to highlight how men who can create calming environments for cats might make better partners.
Comfort Zone, un marchio di Central Garden & Pet, lancia una campagna per sfidare gli stereotipi sui Papà Gatti durante la stagione degli accoppiamenti del 2025. L'iniziativa include una scatola regalo natalizia in edizione limitata contenente un calendario 2025 e prodotti per il calmamento dei gatti. Secondo il loro sondaggio, mentre quasi il 60% delle donne preferisce uscire con proprietari di cani piuttosto che con proprietari di gatti, e i Papà Gatti sono considerati il 25% meno attraenti nei profili di incontri, queste stesse donne apprezzano qualità comunemente associate ai proprietari di gatti, come la capacità di ascoltare e la bontà. La campagna mira a sottolineare come gli uomini in grado di creare ambienti calmanti per i gatti potrebbero essere migliori partner.
Comfort Zone, una marca de Central Garden & Pet, lanza una campaña para desafiar los estereotipos sobre los Papás Gatos durante la temporada de emparejamiento de 2025. La iniciativa incluye una caja de regalo navideña de edición limitada que presenta un calendario 2025 y productos para calmar a los gatos. Según su encuesta, mientras casi el 60% de las mujeres prefieren salir con dueños de perros en lugar de dueños de gatos, y los Papás Gatos son vistos como un 25% menos atractivos en los perfiles de citas, estas mismas mujeres valoran cualidades comúnmente asociadas a los dueños de gatos, como ser buenos oyentes y tener buen corazón. La campaña tiene como objetivo resaltar cómo los hombres que pueden crear entornos calmantes para los gatos podrían ser mejores parejas.
컴포트 존, 센트럴 가든 & 펫 브랜드, 2025년 커플링 시즌 동안 고양이 아빠에 대한 고정관념에 도전하는 캠페인을 시작합니다. 이 이니셔티브에는 2025년 달력과 고양이 진정 제품이 포함된 한정판 휴일 선물 상자가 포함됩니다. 그들의 설문 조사에 따르면, 거의 60%의 여성은 고양이 소유자보다 개 소유자와 데이트하는 것을 선호하며, 고양이 아빠는 데이트 프로필에서 25% 덜 매력적으로 보입니다. 그러나 같은 여성들은 고양이 소유자와 일반적으로 연관된 경청과 친절함과 같은 특성을 높이 평가합니다. 이 캠페인은 고양이에게 편안한 환경을 조성할 수 있는 남성이 더 나은 파트너가 될 수 있음을 강조하는 것을 목표로 합니다.
Comfort Zone, une marque de Central Garden & Pet, lance une campagne pour défier les stéréotypes sur les Papas Chats pendant la saison des amours 2025. L'initiative comprend une boîte cadeau de vacances en édition limitée contenant un calendrier 2025 et des produits apaisants pour chats. Selon leur enquête, bien que près de 60 % des femmes préfèrent sortir avec des propriétaires de chiens plutôt qu'avec des propriétaires de chats, et que les Papas Chats sont perçus comme 25 % moins attractifs dans les profils de rencontre, ces mêmes femmes apprécient les qualités généralement associées aux propriétaires de chats, comme être de bons auditeurs et avoir du cœur. La campagne vise à souligner comment les hommes capables de créer des environnements apaisants pour les chats pourraient être de meilleurs partenaires.
Comfort Zone, eine Marke von Central Garden & Pet, startet eine Kampagne, um Stereotype über Katzenväter während der Partnersuche 2025 herauszufordern. Die Initiative umfasst eine limitierte Weihnachtsgeschenkbox mit einem Kalender 2025 und Produkten zur Beruhigung von Katzen. Laut ihrer Umfrage ziehen fast 60% der Frauen es vor, mit Hundebesitzern statt mit Katzenbesitzern auszugehen, und Katzenväter werden in Dating-Profilen als 25% weniger attraktiv angesehen. Dennoch schätzen dieselben Frauen Eigenschaften, die häufig mit Katzenbesitzern assoziiert werden, wie gutes Zuhören und Herzlichkeit. Die Kampagne soll hervorheben, dass Männer, die beruhigende Umgebungen für Katzen schaffen können, möglicherweise bessere Partner sind.
- Launch of new -edition holiday gift box product line
- Marketing campaign targeting new demographic segment could expand market reach
- Survey reveals negative perception of target demographic (Cat Dads), potentially limiting market size
Cat Calming Brand Breaks Down Negative Stereotypes Just in Time for Cuffing Season 2025
Comfort Zone Wants Singles to Swipe Right on a Cat Dad --- Cat Calming Brand Breaks Down Negative Stereotypes Just in Time for Cuffing Season 2025 (Photo: Business Wire)
Comfort Zone is unveiling a limited-edition holiday gift box that celebrates the positive attributes of Cat Dads, including a 2025 wall calendar, Comfort Zone cat calming goodies, and more unboxing surprises. They're showing us that a Cat Dad and a calm cat are the way to go this cuffing season – Mr. July knows how to calm a frisky feline, while Mr. December’s snuggles keeps a kitty cozy for the holidays. Even Mr. August knows how to change a Comfort Zone Calming Diffuser refill every 30 days because, well, nothing's sexier than responsibility.
“Contrary to popular belief, even the most independent cat needs a pet parent who knows how to make her feel calm. It's how she can feel comfortable showing her quirky personality and exploring her world. The best Cat Dads find out what works best for her, and they're there for her without smothering. No wonder Cat Daddies also make some of the best dating partners!” said Madalyn McLane, Strategic Communications and Content Team Lead, Comfort Zone.
What Singles Want & What Cat Dads Provide
Comfort Zone wanted to see if there is any truth to the internet myth that women don't want to date men with cats. According to a Comfort Zone survey, when given a choice, almost
Comfort Zone argues there's a paradox in the data.
In the same survey, women also reported the most important qualities in a potential partner as (1) loves snuggling, feeling warm and cozy and (2) knows how to support her. And guess who these same women assumed would be good listeners and kindhearted? Cat Dads. Comfort Zone argues that men who own cats know a thing or two about creating a calming environment in which all can feel safe and true personalities can flourish.
“Cats can get a bad reputation. But all those negative behaviors we think about with cats – from being aloof to peeing in your favorite shoes – can actually be signs of stress. Who wouldn't want to date a guy who knows how to give a cat what she needs? It's about time Cat Dads were appreciated for all they bring to the table,” said Shari Brown, Brand Lead, Comfort Zone.
Holiday Inspiration
The “most wonderful time of the year” can quickly turn stressful when you're struggling to find the perfect gift, navigating the dating scene, and fielding well-intended but often nosy questions from relatives about your relationship status. Break the tension with the limited-edition Cat Dad Holiday Gift Box on Amazon.com. This playful tribute to cat dads includes stress-relieving gifts for your cat and a little fun for you. Whether it's the standout White Elephant gift that steals the show or the perfect pick for your cat-loving bestie, this box brings humor and relaxation to any holiday gathering—stress-free cats included.
Comfort Zone makes a line of drug-free products that reduce a cat's stress level and promote positive behavior.
Less Stress. More Love. Isn't that what we're all looking for this season?
About Comfort Zone
Comfort Zone® is a health and wellness brand dedicated to helping cats feel safe, happy, and calm. When it comes to cats' well-being, many just think of their physical health, but emotional health is just as important. Comfort Zone offers effective drug-free calming solutions in and around the home and on the go, with a wide range of products proven to help improve cats' emotional well-being. Comfort Zone calming products contain a drug-free formula that mimics a cat's natural pheromones, letting them know the world around them is safe. Understanding how cat pheromones work can help cats feel safe and reduce potential stressors in the home. Visit www.comfortzone.com to learn more. Comfort Zone is a leading brand in the Central Garden & Pet portfolio.
About Central Garden & Pet
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2024 net sales of
Survey Methodology
The research was conducted online in
View source version on businesswire.com: https://www.businesswire.com/news/home/20241203962479/en/
Media Contact
Friederike Edelmann
(925) 912-6726
fedelmann@central.com
Source: Central Garden & Pet Company
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