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Cardlytics - CDLX STOCK NEWS

Welcome to our dedicated page for Cardlytics news (Ticker: CDLX), a resource for investors and traders seeking the latest updates and insights on Cardlytics stock.

Overview of Cardlytics

Cardlytics, Inc. (NASDAQ: CDLX) is a leading digital advertising platform that operates at the intersection of financial services, data analytics, and marketing. Headquartered in Atlanta, Georgia, the company partners with over 2,000 financial institutions to deliver targeted advertising through banking rewards programs. By leveraging purchase-based intelligence, Cardlytics provides advertisers with a secure and anonymized view of consumer spending patterns, enabling them to identify, reach, and influence likely buyers at scale. This unique approach not only drives measurable marketing outcomes but also fosters customer loyalty for its financial institution partners.

Business Model and Revenue Streams

Cardlytics operates through two primary platforms: the Cardlytics Platform and the Bridg Platform. The Cardlytics Platform generates revenue by offering a proprietary native bank advertising channel, allowing marketers to engage consumers through trusted online and mobile banking interfaces. This platform is particularly significant in the U.S. and U.K. markets, where it forms the backbone of the company’s revenue generation. The Bridg Platform, on the other hand, provides subscription-based access to a cloud-based customer data platform. It offers professional services such as implementation, onboarding, and technical support, further diversifying the company’s revenue streams. Together, these platforms position Cardlytics as a key player in the digital advertising ecosystem, with a focus on delivering measurable ROI for advertisers.

Competitive Positioning

In the highly competitive digital advertising industry, Cardlytics differentiates itself through its exclusive access to first-party purchase data from financial institutions. Unlike traditional advertising platforms, which rely on third-party cookies or aggregated data, Cardlytics leverages anonymized, SKU-level purchase data to deliver precision-targeted campaigns. This capability is further enhanced by Bridg’s cookieless identity resolution technology, which aligns with evolving data privacy regulations. The company’s partnerships with major financial institutions, including JPMorgan Chase, Bank of America, and Wells Fargo, underscore its market credibility and operational scale.

Industry Significance

Cardlytics operates at a pivotal moment in the digital advertising landscape, where the demand for first-party data and measurable marketing outcomes is growing. By integrating purchase-based intelligence with advanced data analytics, the company addresses key challenges faced by marketers, such as fragmented data sources and inconsistent measurement standards. Its role in fostering collaboration between financial institutions, advertisers, and retailers highlights its broader impact on the industry. Furthermore, Cardlytics’ focus on consumer privacy and secure data handling builds trust among stakeholders, positioning it as a reliable partner in a rapidly evolving market.

Core Value Proposition

Cardlytics’ primary value proposition lies in its ability to make marketing more relevant and measurable. By providing actionable insights into consumer behavior, the company empowers advertisers to optimize their campaigns and achieve higher ROI. For financial institutions, Cardlytics enhances customer engagement and loyalty through personalized rewards programs. This dual focus on advertiser success and partner satisfaction underscores the company’s commitment to delivering value across its ecosystem.

Conclusion

Cardlytics, Inc. represents a unique blend of data-driven innovation and strategic partnerships. Its proprietary platforms, secure data practices, and focus on measurable outcomes make it a standout player in the digital advertising industry. As the demand for first-party data and privacy-compliant solutions continues to grow, Cardlytics is well-positioned to navigate the challenges and opportunities of this dynamic market.

Rhea-AI Summary
Cardlytics, Inc. (NASDAQ: CDLX) appoints Andre Fernandez and Jon Francis to its Board of Directors while John Balen and David Adams retire. Jack Klinck assumes the role of Chairperson of the Board. The new appointees bring expertise in financial strategy and data-driven analytics. Fernandez has leadership experience at WeWork, NCR, and General Electric, while Francis is the Chief Data and Analytics Officer at General Motors.
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Cardlytics (NASDAQ: CDLX) Renews Spending Rewards Agreement with Lloyds Bank Plc
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Augeo (NASDAQ: AUG) subsidiary Kigo acquires Entertainment® from Cardlytics, Inc. to revolutionize loyalty engagement. Augeo celebrates 18 years of growth, nearing half a billion in annual revenue. The acquisition enhances Kigo's mission to deliver personalized, localized, and relevant rewards through universal loyalty wallet technology.
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Cardlytics, Inc. (NASDAQ: CDLX) announced Q3 2023 financial results, reporting $79.0 million in revenue, a 9% YoY increase, and a net loss of $(24.0) million. Key metrics include 162.5 million MAUs and Q4 2023 guidance of $122.0 - $133.0 million in billings.
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Cardlytics, Inc. grants 305,800 restricted stock units to 10 newly hired employees as material inducements to employment. The units were granted under the 2022 Inducement Plan with different vesting schedules.
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Cardlytics, Inc. (NASDAQ: CDLX) will release its Q3 2023 financial results on November 8, 2023, after market close. The company will host a conference call and webcast to discuss the results.
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Cardlytics appoints Alex Mishurov as independent member of its Board of Directors. Cooperation agreement with CAS Investment Partners. Mishurov's insights expected to support continued growth and product innovation. Mishurov commended for his business acumen and expected to be an excellent representative for stockholders. Mishurov's role at KPS Global Asset Management and previous experience in financial industry highlighted. Cooperation agreement includes customary provisions.
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Cardlytics appoints Scott A. Hill to its Board of Directors, bringing valuable CFO-level insights and experience. Hill led acquisitions totaling over $30 billion and played an integral role in ICE's growth into a Fortune 500 company. Positive for stock.
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Bridg, a division of Cardlytics, Inc., has launched Rippl, a data and media network, to facilitate collaboration between regional retailers and advertisers. Rippl uses Bridg's identity resolution technology to enhance retailers' first-party data and provide advertisers with access to a national footprint of individual shoppers. Advertisers can create tailored audiences and execute unified campaigns across multiple retailers, while retailers benefit from increased campaign investment and new monetization opportunities. Rippl aims to improve ROI for both parties.
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Cardlytics, Inc. announced financial results for Q2 2023, with revenue and billings increasing by 2% YoY. Gross profit increased by 13% YoY. Net loss attributable to common stockholders decreased significantly compared to Q2 2022. Cardlytics expects billings, revenue, adjusted contribution, and adjusted EBITDA to be within specific ranges for Q3 2023.
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FAQ

What is the current stock price of Cardlytics (CDLX)?

The current stock price of Cardlytics (CDLX) is $2.24 as of March 6, 2025.

What is the market cap of Cardlytics (CDLX)?

The market cap of Cardlytics (CDLX) is approximately 123.5M.

What does Cardlytics do?

Cardlytics operates a digital advertising platform that leverages purchase-based intelligence to deliver targeted marketing through banking rewards programs.

How does Cardlytics generate revenue?

Cardlytics generates revenue through its Cardlytics Platform and Bridg Platform, offering native bank advertising channels and subscription-based customer data solutions.

What makes Cardlytics unique in the digital advertising industry?

Cardlytics differentiates itself through exclusive access to first-party purchase data from financial institutions and its use of cookieless identity resolution technology.

Who are Cardlytics’ key partners?

Cardlytics partners with over 2,000 financial institutions, including major banks like JPMorgan Chase, Bank of America, and Wells Fargo.

What industries does Cardlytics serve?

Cardlytics serves advertisers, retailers, and financial institutions by providing data-driven marketing solutions and customer engagement tools.

How does Cardlytics ensure data privacy?

Cardlytics uses anonymized and secure data practices, aligning with evolving privacy regulations to protect consumer information.

What is the Bridg Platform?

The Bridg Platform is a subscription-based customer data solution that offers identity resolution, SKU-level purchase data, and professional services like onboarding and technical support.

What is the primary market for Cardlytics?

Cardlytics primarily operates in the U.S. and U.K. markets, with the majority of its revenue generated in the United States.

How does Cardlytics help advertisers?

Cardlytics provides advertisers with actionable insights into consumer spending, enabling them to create targeted campaigns and measure their ROI effectively.

What role does Cardlytics play in banking rewards programs?

Cardlytics partners with financial institutions to run banking rewards programs that enhance customer loyalty and deepen banking relationships.
Cardlytics

Nasdaq:CDLX

CDLX Rankings

CDLX Stock Data

123.50M
48.05M
5.27%
58.79%
15.47%
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