Welcome to our dedicated page for Cardlytics news (Ticker: CDLX), a resource for investors and traders seeking the latest updates and insights on Cardlytics stock.
Cardlytics, Inc. (NASDAQ: CDLX) is a cutting-edge digital advertising platform that leverages purchase-based intelligence to enhance marketing relevance and measurability. Headquartered in Atlanta, GA, Cardlytics partners with over 2,000 financial institutions to operate their banking rewards programs, thereby fostering customer loyalty and strengthening banking relationships. This collaboration grants Cardlytics a secure view into consumer spending patterns, enabling the company to provide invaluable insights to marketers. These insights help in identifying, reaching, and influencing potential buyers at scale, and measuring the true sales impact of marketing campaigns.
Cardlytics operates through two main segments: the Cardlytics platform in the U.S. and U.K., and the Bridg platform. The Cardlytics platform generates significant revenue by offering a proprietary native bank advertising channel, allowing marketers to reach consumers via trusted and frequently accessed online and mobile banking channels. The Bridg platform, on the other hand, provides revenue through the sale of subscriptions to its cloud-based customer-data platform and the delivery of professional services such as implementation, onboarding, and technical support.
Recent achievements include a settlement agreement with SRS, resolving all disputes related to the Bridg merger agreement. This settlement will see Cardlytics paying $25 million in cash and issuing 3.6 million shares of common stock. Additionally, preliminary financial results for Q4 2023 suggest that the company is on track to meet or exceed its previous guidance, indicating sustained profitability and the potential to extend the maturity date of its credit facility to April 2025.
Cardlytics also announced the integration of Giant Eagle’s Leap Media Group into the Rippl data and media network, a partnership that significantly enhances first-party data for regional retailers and provides advertisers with access to more than 70 million anonymized shopper profiles. This integration is expected to drive enhanced shopper engagement, top-line growth, and improved ROI for all ecosystem partners.
Cardlytics continues to focus on cost discipline, efficiency, and building a best-in-class platform with top-tier targeting capabilities. With offices in New York City, London, San Francisco, Chicago, Menlo Park, and Los Angeles, the company is well-positioned to deliver superior outcomes for partners, customers, and advertisers.
FAQ
What is the current stock price of Cardlytics (CDLX)?
What is the market cap of Cardlytics (CDLX)?
What does Cardlytics, Inc. do?
Where is Cardlytics headquartered?
What are the main segments of Cardlytics’ operations?
What recent achievements has Cardlytics made?
What is the Rippl data and media network?
How does Cardlytics help marketers?
What financial institutions does Cardlytics partner with?
What are the preliminary financial results for Q4 2023?
How does the Bridg platform generate revenue?
What is Cardlytics’ main focus moving forward?
